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Professor Siné McDougall
MA, PhD

Professor, Chair in Psychology

The School of Design, Engineering and Computing

Prof. Siné McDougall

Professional Details

 Previous Appointments:
  Professor & Head of Department, Swansea University (2006-2007)
  Professor, Middlesex University (2005-2006)
  Deputy Head of Department, Swansea University (2003-2005)
  Senior Lecturer, Swansea University (2000-2003)
  Lecturer, Swansea University (1993-1999)
  Research Fellow, York University (1990-1993)
 
 Membership of Professional Organisations/External Bodies:
  Member of the British Psychological Society
 

Area(s) of Interest

 Area(s) of Interest:
  Factors influencing the comprehension of icons, traffic signs and symbols
   Children’s early reading
   Reading difficulties and dyslexia
 
 Academic Group(s):
  Psychology
 
 Units Led:
  Applications of Psychology
Reading and dyslexia
 

Profile

My research has focuses primarily on how we understand symbolic information either in the form of letters (reading and dyslexia) or icons used on computer interfaces and traffic and public information signs.

Reading
My research on reading has examined the phonological and memory skills needed for children to successfully acquire reading and how to provide appropriate support from teachers and parents, particularly if children are experiencing difficulties in learning to read.

Icons and Signs
This research has examined the factors influencing the ease with which we learn and comprehend icons and signs. Recent research has focussed on how we attend to, and search for, traffic signs and how this is affected by the time of day at which we carry out such tasks. Other work has examined the interplay between aesthetics and usability in human-computer interaction.

This research has attracted funding from BAE Systems, the EPSRC, the Nuffield Foundation and Sure Start.

 

Related Links

 

Contact Details
Tel: +44 (0)1202 966781
Email: smcdougall@bournemouth.ac.uk
Building: Poole House

If you have a general enquiry, and would like more information about the range of opportunities offered by BU, including research, enterprise, taught courses, or media enquiries please contact us direct.


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