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About the University
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Peter Erdélyi
MA, MBA

Senior Lecturer in Strategy and Marketing

The Business School

 Peter Erdélyi

Professional Details

 Degrees:
  Mgr, English, Hungarian, Education, 1992, Constantine The Philosopher University in Nitra
  MA, English, 1995, State University of New York at Binghamton
  MBA, Business Administration, 1999, IESE Business School
 
 Previous Appointments:
  Lecturer in Strategy and Marketing
 

Area(s) of Interest

 Research Centre:
   Centre for Research in Management (CRiM)
 
 Area(s) of Interest:
   E-commerce
  Entrepreneurship
   Services Management
  Small Business Management
 
 Academic Group(s):
  Management
 
 Units Led:
  

MBA

  • Strategic Management
  • The Global Organisation

MSc Management

  • Managing Relationships and Networks
  • Managing in Global Markets
 
 Relevant Posts Within Industry/Academia:
  Compliance Officer, Fixed Income, Goldman Sachs, London
Project Manager, Marketing, Ford Motor Co, Hungary
Lecturer, Dept of International Trade, Ling Tung University, Taiwan
Lecturer, Business Studies, South East Essex College/University of Essex
 

Profile

My research interests can be grouped into four themes: 1) organizational learning and knowledge, 2) entrepreneurship and small business management, 3) e-commerce, and 4) the knowledge economy. I am interested in actor-network theory as a social science research approach to the study of organisations and markets. My current project is a qualitative study of e-commerce entrepreneurship, focusing on online retail startups in the South of England. As part of the Atlantic Net project funded by the European Union’s INTERREG IIIB Programme, I developed the content and the interactive tools for the Surviving Startup website (see related links).

Related Links

Contact Details
Tel: +44 (0)1202 968713
Email: perdelyi@bournemouth.ac.uk
Building: Executive Business Centre

If you have a general enquiry, and would like more information about the range of opportunities offered by BU, including research, enterprise, taught courses, or media enquiries please contact us direct.


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