Professional Details

Degrees:
	BA (Hons), Media Studies, 1985, Westminster University

Previous Appointments:
	Director of Publicity, Sky (1999 - 2003)
	Controller, Press & Programme Publicity, United Broadcasting & Entertainment (1997 - 1999)
	Head of Press & Programme Publicity, Granada Television (1995 - 1997)
	Head of Press & Regional Affairs, Meridian Broadcasting (1992 - 1995)
	Account Director, Fleishman-Hillard UK (1991 - 1992)
	Account Manager, Charles Barker Traverse-Healy (1988 - 1991)
	Journalist (1986 - 1988)

Area(s) of Interest

Research Centre:
	Centre for Public Communication Research

Area(s) of Interest:
	Public communication
	propaganda
	online communication
	media economics
	networks

Academic Group(s):
	Corporate & Marketing Communications

Units Led:
	International PR ? MA Corporate Communications, MA Public Relations Practice Public Affairs & Social Responsibility ? MA Public Relations Practice Media Relations ? MA Public Relations Practice Media & Marketing ? MA Broadcast & Film Management Media & Marketing ? BA (Hons) Advertising Marketing PR ? BA (Hons) Public Relations

Profile

My professional experience has been directing public relations for major organisations in the forefront of change within the UK broadcasting industry, combining corporate affairs, media relations, consumer and celebrity PR. Since joining Bournemouth University in 2004, my areas of expertise have expanded to include how media industries market themselves within a fast-moving digital environment, the use of propaganda, post-modern approaches to understanding public communication and how network theory can help us make sense of the online public sphere.

Contact Details
Tel:	+44 (0)1202 965944
Email:	jbrissenden@bournemouth.ac.uk
Building:	Weymouth House