The Centre for Global Perspectives aims to raise awareness of global issues amongst students and staff and contribute to education for sustainable development. The Centre is hosting a series of seminars where invited guest speakers will be leading discussions on a range of issues that are not only important but align with BU Vision and Values 2018.
The Global Learning Seminars are free to all students and staff and you are warmly invited to attend. Please email CGP@bournemouth.ac.uk for more information
The programme for this term includes:
October 19th, 13.00 - 14.00
Critical Mass: Population growth and its effects
Mike Freedman
Shelley Lecture Theatre
October 26th, 13.00 - 14.00
UNICEF on Campus
Katie Reeves
Shelley Lecture Theatre
November 23rd, 13.00 - 14.00
Permaculture
Theresa McManus
Shelley Lecture Theatre
The Global Learning Seminars are free to all students and staff and you are all warmly invited to attend. Please email CGP@bournemouth.ac.uk for more information.
Students who attend the Global Learning Seminar Series are eligible for a Certificate of Participation issued by The Centre for Global Perspectives. To be eligible for the certificate, students will need to attend at least four seminars over the year. In addition, you will also be entered into a prize draw to win a Fairtrade Hamper.
Staff who participate in the Global Learning Seminar Series stand a chance to win an attractive Fairtrade Hampers. It's very simple. With each seminar that you attend, you will increase your chances of winning. So come along to these seminars, you might learn something new.
At the Centre for Global Perspectives, our mission is to raise awareness of global issues to students and staff at BU and bring the ‘global’ into the ‘local’. The Centre is hosting a series of seminars where invited guest speakers will be leading discussions on a range of global issues that are important to all of us.
The seminar series will include the following topics.
March 16, 1pm – 2pm
ActionAid: End Poverty. Together
Hilary Bosworth
PG16, Poole House
May 12, 1pm – 2pm
Self-organising Transitions from Oil Dependence to Community Resilience
The Cobham LT
The Global Learning Seminars are free to all students and staff and you are all warmly invited to attend. Please email CGP@bournemouth.ac.uk for more information.
Students who attend the Global Learning Seminar Series are eligible for a Certificate of Participation issued by The Centre for Global Perspectives. To be eligible for the certificate, students will have to attend at both seminars listed for the Spring terms. In addition, you will also be entered into a prize draw to win a Fairtrade Hamper.
Staff who participate in the Global Learning Seminar Series stand a chance to win an attractive Fairtrade Hampers. It’s very simple. With each seminar that you attend, you will increase your chances of winning this fantastic Fairtrade Hamper.
So come along to these seminars, you might learn something new.
The Global Learning Seminars are free to all students and staff and you are all warmly invited to attend. Please email CGP@bournemouth.ac.uk for more information.
This seminar series, coordinated by the Latin America Research Group based in the Media School, aims to create a space where those with an interest in Latin America can collaborate and share ideas and experiences.
Seminars will explore recent trends in Latin American communication research, as well as the influence of socio-cultural and political processes on Media and Communications practice within the region. Presentations will draw on a variety of traditions such as public communication, cinema and script-writing, multimedia narratives and journalism and political economy. Discussions will also explore a rich and diverse range of research methodologies and empirical debates in Latin American Studies.
Seminars will take place during the Spring Term, 2011.
February 9, 4pm
The Headless Cinema
John Foster, Bournemouth Media School, Co-sponsored by the Narrative research Group
W242
February 16, 2pm
Beyond Borders: The influence of Latin American thinkers on public communication theory and practice
Dr Caroline Hodges & Dr Cheryl Martens, Bournemouth Media School
W242
March 2, 4pm
Las Violetas son Flores del Deseo by Ana Clavel: A Multimedia Novella
Dr. Jane Lavery, Modern Languages, University of Southampton, Co-sponsored by the Narrative Research Group
W242
March 9, 2pm
Branding Latin America: Film Festivals and the International Circulation of Latin American Films
Laura Rodríguez Isaza, Postgraduate Researcher, University of Leeds
W242
March 16, 4pm
Tourist Discourses and Representations of Otherness in Contemporary Travel Literature
Anna Papanicolaou, Postgraduate Researcher, Modern Languages, University of Southampton
Co-sponsored by the Narrative Research Group.
W242
March 30, 2pm
Marketeando: The Domestication of Marketing Education the Peruvian Way
Dr Janice Denegri-Knott, Emerging Consumer Cultures Group (ECCG), Bournemouth Media School, Prof. Terry Witkowski, California State University and Dr Gina Pipoli, Universidad de Lima
W242
May 4, 1pm
Advertising creativity in Argentina
Cliff van Wyk, Bournemouth Media School
W242
February 23, 1.00 - 2.00 pm (there is a free lunch at 12.30pm followed by the talk and questions at 1pm)
Fair Trade or Free Trade
Dr. Stephen Copp, BU & Simon Giarchi, CAFOD
Student Hall, Talbot House, Talbot Campus
October 20, 4pm – 5pm
Making Britain’s Multicultural History Visible (in conjunction with Black History Month).
Judy Ling Wong,
Black Environment Network (BEN)
The Coyne Lecture Theatre
November 3, 1pm – 2pm
Wars are brutal, but not lawless
Gaynor Smith
Youth Services Manager, British Red Cross (Dorset and Somerset)
The Coyne Lecture Theatre
December 1, 1pm – 2pm
Just going fishing - 2000 miles away in Newfoundland (1570)
Associate Professor Jenny Moon,
Centre for Excellence in Media Practice, BU
The Coyne Lecture Theatre
December 7, 3pm – 5pm
Diversity in the UK communications industry
Bieneosa Ebite, Managing Director, Bright Star Public Relations
CG01, Christchurch House
December 8, 1pm – 2pm
Sustainability and the BU Environment
Matthew Owen, Environmental Support Officer, BU
The Coyne Lecture Theatre
January 19, 1pm – 2pm
The Death Penalty
Nicholas Robinson, 3PB Barristers’ Chambers
The Stevenson Lecture Theatre
The Global Learning Seminars are free to all students and staff and you are all warmly invited to attend. Please email CGP@bournemouth.ac.uk for more information.
On or around October 31st 2011, the world population will reach 7 billion. By 2050, we are projected to exceed 9 billion.
Mike will discuss population growth and its effects on the environment, animals and societies as a whole. The talk coincides with National Green Week which runs from 17th to 23rd October 2011 - an aim is to empower students to be leaders of their own sustainability campaign.
Mike is a writer and filmmaker based in London. For the past year, he has been researching, writing and filming a documentary, Critical Mass,about the impact of human population growth and consumption on the planet and on human psychology. There is a trailer for the film online at http://criticalmassfilm.com.
"UNICEF on campus" was created in order to provide a network between the universities that are doing such good work for UNICEF. It is a relatively new society which has been running since 2005. There are currently 34 societies across the UK. Members of the society are able to see what's currently going on in UNICEF by attending events over the campus such as film nights, bringing in guest speakers, and going to fundraising events.
Kate would like to set up a UNICEF on Campus Society with students here at Bournemouth University. If you are interested why not come along to her seminar which is being held in the Lawrence Lecture Theatre from 13.00 to 14.00 on Wednesday 26 October 2011.
Katie Reeves is a UNICEF (United Nations International Emergency Fund) on campus coordinator for the South West. UNICEF works in over 190 countries to protect children's right to be educated, to be healthy, to a childhood, to be treated fairly and to be heard. They work with local communities, partners and governments to ensure these rights are upheld.
For further information please visit www.unicef.org.uk/oncampus
Permaculture is about designing human settlements and agricultural systems modelled on relationships found in nature. It is about self-sufficiency, farming, gardening, smallholding and sustainable living. But more than that it is an ecological design system for sustainability that teaches us how to build natural homes, grow our own food, restore diminished landscapes and ecosystems, harvest rainwater, build communities and much more.
Theresa McManus, Sustainability Manager for DEAC (Dorset's Energy Advice Centre) is a committed environmentalist, community activist and permaculturalist. She is focussed on promoting sustainability, increasing biodiversity, reducing carbon emissions and saving the planet. On 23rd November between 13.00 and 14.00 she will give a talk on permaculture.
Permaculture, an ethical design system inspired by nature, offers radical alternatives to business as usual in the face of the economic and ecological challenges resulting from peak oil and climate change. Over 350 Transition groups globally, including the conurbation of Bournemouth, Christchurch, Wimborne & Poole, are developing ways to reduce our reliance on fossil fuels and increase our abilities to cooperate in order to meet our needs in challenging times. Rather than relying on government or businesses for leadership, we are learning to see that we can all contribute to the development of socially and ecologically resilient communities. This talk will provide an introduction to permaculture, the global Transition movement and our efforts to put these ideas into practice locally.
ActionAid works with local people worldwide to fight hunger and disease, seek justice and education for women, hold companies and governments accountable and cope with emergencies in over 40 countries. We want a world without poverty, where nobody goes to bed hungry.– Action Aid website
In this seminar, Hilary Bosworth, who works for ActionAid as a visiting teacher will cover the broad areas of work by Action Aid UK, how they campaign on issues affecting poverty, and how they are trying to mitigate the impacts of climate change on poor communities. Hilary will also elaborate on their latest child sponsorship programmes in schools across the UK so that children in poor developing countries have the opportunities to change their future for good.
Hilary works for Action Aid as a visiting teacher, going into schools to do interactive presentations, and drama workshops on issues from global poverty to child sponsorship and women's rights. Having read geography at Cambridge University followed by a PGCE, Hilary taught geography at various secondary schools. She has lived in Bridport, Dorset for 26 years and is a member of the Jurassic Coast Learning Partnership. Hilary is the education and geography consultant for the Discover West Bay group, and was part of the team trying to create an interpretation centre for geography, heritage and wildlife at West Bay. In 2004 she wrote a case study on coastal defence for A level geography students, based at West Bay, for the Dorset For You website. Hilary was Chair of Governors of Burton Bradstock Primary School and chaired the western area of Dorset school governors. Hilary was vice- chair of the Bridport Arts Centre board, and in her spare time enjoys performing with the Encore Theatre Club, walking the dog and supporting husband Phil in his veterinary practice.
A Powerpoint presentation illustrating how BEN has worked to promote change in the historic and natural environmental sectors so that the history of plants, artefacts and people related to the history of arrival of different ethnic minorities are highlighted and celebrated, thereby changing the mainstream social perception of history and moving towards a holistic history.
This is followed by a discussion.
Judy Ling Wong is the UK Director of Black Environment Network, with an international reputation as the pioneer in the field of ethnic participation in the built and natural environment. Judy lives in Llanberis, a village set against the dramatic landscape of Snowdonia in Wales. BEN works across diverse sectors in the context of sustainable development, integrating social, cultural and environmental concerns. Current themes include natural conservation, urban design, history and heritage, identity, health, employment, and access to the countryside and urban green spaces.
Judy is a major voice on policy towards social inclusion. Her contribution has included membership of the DCMS Historic Environment Executive Committee, ODPM Urban Green Spaces Task Force, National Trust Council for England and Wales, Wales Assembly Government Environmental Strategy Reference Group, Scottish Museums Council National Access and Learning Steering Group, and the IUCN/WCPA Task Force for Cities and Protected Areas.
The groundbreaking methodology developed by BEN to engage urban-based ethnic minorities has influenced mainstream work with the full range of disadvantaged social groups as a result of shared issues and contexts. BEN's most recent pioneering work is the development of methodology to engage ethnic minorities in the countryside with the environmental and heritage sectors, opening up access to enjoyment, volunteering and employment.
Judy has worked extensively in various sectors - in the arts, in psychotherapy and in community engagement. This multiple background means that she is uniquely place to take forward the development of an integrated approach to environmental participation, bringing together different fields and sharing cultural visions. She was made a Fellow of the Royal Society of Arts in 1997 in recognition of her contribution to contemporary environmental thinking. She was awarded an OBE as part of the Queen’s Birthday Honours 2000 in recognition of her pioneering work in establishing ethnic environmental participation. In 2003, she was made a Honorary Fellow of the Chartered Institution for Water and Environmental Management. In 2005, she was awarded an Honorary Doctorate by the University of Gloucester. She was received a CBE in the Birthday Honours 2007 for services to heritage.
An interactive workshop which brings the 'rules of war' to life.
What exactly is a war crime? Who decides what is legal during a conflict? As the technology of warfare advances, how will the laws adapt?
The International Committee of the Red Cross are the protectors and disseminators of International Humanitarian Law across the globe. These laws reduce the suffering of those affected by conflict, whether military, Red Cross delegates or civilians.
Activities will enable participants to explore concepts of humane treatment, distinction and restraint. Take part, ask questions, make decisions as part of a role play, and discover humanity amidst inhumanity.
Gaynor Smith
Youth Services Manager for British Red Cross across Dorset and Somerset, Gaynor delivers training to young people from primary age upwards in global issues relating to the work of the Red Cross Movement, including conflict, H.I.V., disasters and humanitarianism. She also trains teachers, youth workers, and colleagues, to use the British Red Cross resources relating to these themes. Working for the British Red Cross for over 4 years, she has been involved in training with other national societies including Canada, Greece, and the Netherlands. The British Red Cross has many projects suitable for Bournemouth University volunteers, including the successful Retro Boutique, HIV Awareness Peer Educators, and Fundraisers, as well as fully funded international volunteer placements. Please speak to Gaynor to find out more about how you can get involved.
From as early as the 1500s, men went in boats across 2000miles of Atlantic sea in the spring to Newfoundland, fished cod and salted it during the summer months and returned to their homes in the Autumn. This trade carried on for several centuries. Jenny will talk about the people who did this, the boats, the way they fished and lived - and the enormous dangers that they encountered.
Jenny Moon
Jenny is an Associate Professor in the Centre for Excellence in Media Practice in the Media School. In 2008 she went to Newfoundland on a Bournemouth University bursary to work at Memorial University, primarily with the Department of Folklore on the role of story in education. The visit helped her to write her ninth book - 'Using Story in higher education and professional development' (July 2010 - Routledge). While Jenny was there she was able to research something else that intrigued her - the fact that in as early as the 1500s men sailed 2000 miles across the Atlantic to fish for cod in Newfoundland and returned in late summer. Poole and the West Country were the main areas concerned in the trade.
Matt is opening the doors to everyone at BU to join him in discussing sustainability within the BU environment. This talk/workshop explores current and future actions being taken to reduce BU's environmental impacts and opens the floor to ideas and opportunities to create a more sustainable BU.
Matthew Owen
A marine biologist by training Matt has worked mapping the effects of climate change and water acidification on the Great Barrier Reef. On returning to the UK Matt became a park ranger while studying for an MSc in Climate Change and Sustainability. Matt then worked on the development of the East Midlands Climate Change Adaptation Action Plan before joining Forum for the Future to implement the West of England Carbon Challenge. Matt joined BU at the beginning of 2010, working within the Environment and Energy team to develop and implement projects to reduce the university’s environmental impact.
Nicholas Robinson, currently a barrister with 3PB Barristers’ Chambers has worked as an intern with the Independent Jamaica Council of Human Rights in Kingston, Jamaica on death penalty cases. In this seminar, Nick will be sharing with the audience his experience, which will lead into a discussion of the relevant and significant human rights issues that are closely linked to this controversial subject. Members of the audience will also get the opportunity to pose relevant questions towards the end of the seminar.
Nicholas Robinson
Nick Robinson specialises in Crime, including Civil aspects of Asset Forfeiture and the Proceeds of Crime; Public Law & Regulatory work; and Employment.
Nick was an intern at the Independent Jamaica Council of Human Rights in Kingston, Jamaica during summer 2004 working on death penalty cases having won a scholarship through the Centre of Capital Punishment Studies (University of Westminster) and the European Commission.
Nick is currently instructed in three appeals to the Privy Council from the Court of Appeal of Jamaica, including a case in which he represents four Appellants who are appealing against their convictions for murder.
Nick has represented clients at social security appeals, housing benefit appeals, employment tribunals and the criminal injuries compensation board for the Free Representation Unit.
Nick has experience of defending Police Officers in actions brought against them, including a recent case where a serving officer was charged with careless driving having fallen asleep at the wheel of his police car whilst on duty. Nick's mitigation included a plea for leniency on the grounds of the excessive hours this officer had been working.
Bieneosa will to talk about Diversity in the UK communications industry. Bieneosa is active in 'ethnic communication' as well as lobbying for more diversity within the professions, through her role as Chair of Ignite, a network that promotes cultural diversity within PR.
The talk will explore:
Bieneosa Ebite
Bright Star Public Relations was set up by Bieneosa Ebite in 2007, after 8 years experience of working in the Public Relations arena.Bieneosa has the industry recognised qualification – the Chartered Institute of Public Relations(CIPR) Diploma and she sits on the CIPR's Diversity Steering Committee.
Bieneosa's previous credentials include heading the in-house communications function at Fexco, one of Western Union's UK representative. During her time with Fexco she managed media relations, sponsorship opportunities, community partnerships and event management. Her experience in this role gives Bieneosa an intuitive insight and understanding of how to engage with ethnic communities in the UK.
Bieneosa also worked as a Regional Communication Manager for McDonald's Restaurants Ltd, where she was responsible for the proactive and reactive public relations for 200 restaurants in London, Essex and Hertfordshire. Arguably one of the most challenging environments for a communications professional, Bieneosa played a significant role in communicating McDonald's story of change to the media and to other stakeholders.
Bright Star has a network of highly experienced public relations and design consultants that we work with, enabling us to invest enough resources for larger campaigns.
As a business we have been deemed as 'fit to supply' and details of our Environmental, Quality Assurance, Equal Opportunities and Health & Safety policies can be obtained on request.
By John Foster, Bournemouth Media School Co-sponsored by the Narrative Research Group
The paper considers the impact of political oppression upon Latin America film and the way its cinema has frequently worked through genre to produce subtle and nuanced narratives where political themes are expressed through the stories of ordinary lives than through overt contemporary reference.
The discussion focuses upon two recent genre films in the Argentinean New Wave: the domestic psychodrama The Headless Woman (2008) from writer/director Lucrecia Martel, and the film noir thriller, The Secret in their Eyes (2009), winner of the Oscar for the Best Foreign Language Film 2010, written by Eduardo Sacheri and Juan José Campanella, directed by Juan José Campanella.
Both films are rooted in complex lead characterisations and examinations of inner lives which prosecutes the theme of personal and national identity. Through this, the films are able to explore political themes which are submerged in the narratives and implied by the dramatic action rather than directly articulated statements within the content: both films are deeply cinematic and are able to be viewed as engaging and often gripping entertainments containing intriguing authorial themes without there being any specific awareness of their lateral political agendas. Yet these movies are haunted by the political tyranny of the past and deeply concerned with the role of class politics in contemporary Argentinean society
This seminar will be followed by a film showing
By Dr Caroline Hodges & Dr Cheryl Martens, Bournemouth Media School
This paper will consider the impact of Latin American thinkers upon Communication and Media scholarship and practice in other parts of the world. Focusing on work concerning participatory approaches to communication, in particular that of:
we will consider how the arguments central to their work can be applied to the field of Public Communication. From within public communication, we will draw on theoretical and practical examples of 2-way symmetrical communication and social communication to discuss some of the ways in which the discipline has been influenced by the utopian, pragmatic and future-oriented approaches of the Latin American Communication Tradition and its use of diverse and under-utilised media.
We will argue that the ideas associated with these Latin American thinkers have, and will continue to, influence emerging transformational / transformative discourses within the discipline; discourses that seek alternatives to the dominant theory and practices that have all too often emphasised organisational advantage over broader socio-cultural interests and which aspire to build new communicative and social practices founded on dialogue, solidarity and a critical consciousness.
By Dr. Jane Lavery, Modern Languages, University of Southampton Co-sponsored by the Narrative Research Group
Ana Clavel represents an exciting new breed of Mexican writers yet her works, which have been awarded various literary prizes, have to date received scant critical attention. The focus of this talk will be the role of the multimedia element of Clavel’s novella Las Violetas son Flores del Deseo (2007). From its inception, Clavel’s novella was not conceived of as merely a written text but rather formed the basis of a wider ‘multimedia project‘ involving Clavel's collaboration with various artists, photographers, IT experts and performers.
Clavel’s work embraces an array of hybrid forms including:
The mutlimedia elements are all linked by their exploration of dark desire, incest and doll fetish which are at the heart of Clavel's novella. By examining Las Violetas as multimedia intervention, my paper will seek to establish whether, in an age when the transformation of culture in the 21st century is being fuelled with new technologies and different media, so-called traditional print cultures are being threatened or enhanced by new technologies and multimedia interventions of this kind.
By Laura Rodríguez Isaza, Postgraduate Researcher, University of Leeds
This talk will discuss the processes of selection and marketing for international distribution of film productions (and co-productions) from Latin American countries. Drawing on the perspectives of sociology and cultural studies, it will consider the role of festivals and film industry intermediaries in the process of film circulation. Moreover, it will be argued that 'touring' the festival circuit has become an obligatory stage for the international circulation of most of world cinema ?especially films with a cultural identity related to Latin American countries? in which more than being simply 'discovered', films are also marketed and branded.
The talk will focus in particular on the process of international circulation underlying my research. Firstly, it will analyse the competitive disadvantages of films when they operate in a disintegrated model of supply chain and some strategies that producers have found to overcome these difficulties. Secondly, it will focus on the importance of film marketing and reputation building in an international context in which film festivals are the key meeting points for a wide range of cultural intermediaries. Using some Latin American case studies, the talk will explain how international success is closely related to the films' circulation and reception in the film festival world and how marketers have learned to exploit the cultural stand and prestige of those events to brand their products.
By Anna Papanicolaou, Postgraduate Researcher, Modern Languages, University of Southampton Co-sponsored by the Narrative Research Group.
As Frankland aptly notes, the idea of 'difference' is, in the context of 'ethnic tourism,' "paramount, it being the basic Otherness of those people being visited that makes them a tourist attraction in the first place" (2009: 95). In this seminar, I want to examine the ways in which Mexico is constructed as a site of Otherness in US tourism literature and assess, through an analysis of fieldwork data gathered at particular 'ethnic tourism' destinations, the impact of said discourses on tourists' own conceptions and personal narratives on Mexico. Through this analysis, my aim is to examine the role of travel literature in the forming/informing of imaginaries of Mexico and emphasis their significance in the creation and maintenance of representations of 'Mexicans as Other' in the US.
By Dr Janice Denegri-Knott, Emerging Consumer Cultures Group (ECCG), Bournemouth Media School, Prof. Terry Witkowski, California State University and Dr Gina Pipoli, Universidad de Lima
In Peru, far removed from the higher education sector which reaches a small paying population of better off University and College students, marketing now reaches thousands of already, self-enterprising micro-credit clients. Within this context, marketing has been awarded a transformational role by the many NGOs and micro-credit institutions operating in Peru which see marketing education as aiding the transformation of the disenfranchised poor into self-enterprising subjects. This transformative potential can also be found in discourses Peruvians themselves are producing around marketing.
In the texts they write about how marketing is to be applied in Peru, their dedicated blogs, commentaries published in the national press and in how they teach their students, marketing seems more akin to a philosophy of life rather than a mere business orientation.
We may be tempted to imagine transformative potential along the lines of civilizing processes or strategies of government aimed at producing new forms of doing and thinking about oneself and others that can conflict and even destroy existing cultural arrangements that are not aligned with a neoliberal, free market orientated projects. It follows then, that marketing education within the context of developing nations will be detrimental to their cultures and their well being. And these are outcomes that worry some analysts.
We may begin to mitigate this concern by first suggesting that there is no passive appropriation of market ideology by marketing educators and their students in Peru, and that marketing education itself represents an instance of discursive and practical domestication, where the concept of marketing and its application is transformed to meet very local and idiosyncratic needs. Secondly, and following from this, we find a broadening of the marketing concept itself that reflects collectivist, community and nation centred values which characterise Peruvian culture and a domestication of marketing as a practical discipline that is adjusted to meet local market and business characteristics.
Cliff van Wyk, Bournemouth Media School
This paper will analyse why many advertising industry experts now consider Argentina to be a leading centre for creativity. Whilst it has a long tradition of diligence, based on domestic creativity and talent, its advertising was characteristically introspective in nature. The infamous Corralito crisis in 2001, which largely paralysed many other aspects of Argentine society and economy, appeared to change that having an anomalously reverse effect on Argentina's advertising and infusing it with a sense of optimism, positive emotion and vivid imagery.
Argentina's highly artistic and creative legacy is reflected in its consistently excellent performance in international advertising award festivals. In 2009, Big One (the global advertising monitoring service) rated it fifth in the world. In the last decade, many start-ups grew handsomely and revolutionised the industry, and many of those have now been absorbed by leading multinationals. The country's growth in ad expenditure has also been rising consistently and has an annual average growth rate of 17% over the past five years. Additionally, advertising exports have boomed, with over 600 TV commercials being produced for external markets in 2009. In this paper, the reasons for this growth, and Argentina's emergence as a major player in the global advertising industry, will be addressed. It will identify why many multinationals (both marketers and agency groups) have considered Argentina as a regional or international hub, why it continues to produce industry luminaries, and what characterises its creativity.