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NewsF1 testing with Team Lotus3 May 2011
On behalf of the Motor Sport Research Group Bruce Grant-Braham was invited to a day of testing with Formula One Team Lotus at Duxford at the end of April. Such opportunities to watch a team undertaking straight line test work close up are very rare indeed and proved fascinating. The invitation was much appreciated. This was also the day that Team Lotus mastermind, and Air Asia founder, Tony Fernandez revealed that the team had bought Caterham Cars to add to the portfolio of motoring interests. For more information, view the supporting video. BU graduate's company prominent at Mayday Championship race meeting2 May 2011
During the TOCA British Touring Car Championship race meeting at Thruxton on Mayday former student Ashley Guymer was much in evidence with his company Conquest Talent Management. Ashley gained a 2:1 degree in Sports Management from BU's School of Tourism specialising in sports marketing and more specifically, sponsorship within motorsport. He is known for winning the BBC television reality series "Superagents" whereby he pitched to the likes of James Caan and dealt with a variety of sporting celebrities, including England international goalkeeper David James and Olympic swimmer Mark Foster. Ashley has worked in football management alongside the chairman of the British Association for Sport and Law, Mel Goldberg. He has industry experience having previously worked on Philips' sponsorship of Williams F1, Honda F1 racing, the BTCC and Superleague Formula. At Thruxton the Formula Renault 2.0 car of up-and-coming racer Jack Hawksworth sported the blue and white livery of Conquest Talent Management. For more information, please visit: www.conquest-management.co.uk. Paul Boyce attends F1 Conference11 April 2011
Paul Boyce, of the School of Tourism's Motor Sport Research Group, attended the first business of Formula One conference organised by the SportBusiness Group and Bloomberg TV in the City of London. The "Sport and the City: Formula 1" conference, was held at Bloomberg TV's state of the art headquarters, and aimed to increase understanding in the business community of how F1 operates and to promote investment and best practice in sport. The high quality range of speakers came from organisations including, McLaren Applied Technologies, Enterprise Entertainment, Collyer Bristow, Hublot, UBS, Force India, Right Formula Agency, Just Marketing International (JMI), Formula Money, Cosworth and the SportBusiness Group. Paul said, " The Sport and the City: Formula 1 conference presented opportunities to talk to influential key motor sport contacts about the work that the Motor Sport Research Group is currently involved in and to discuss potential research projects for the future. It was a extremely successful event and we hope it will be first of many." For more information, please visit: www.sportbusiness.com. International Video Conference takes place at Bournemouth University31 March 2011
Today, the International Video Conference between Bournemouth University and the Institute for Tourism Studies Macao took place. The conference focused on motorsport and particularly, the Macau Grand Prix. Over the course of the conference, six academics from IFT Macau and Bournemouth University presented their findings from various areas of research currently being undertaken. After an introduction by Bournemouth University's Professor Matthew Bennett - Pro Vice-Chancellor responsible for Research, Enterprise and Internationalisation - the topics presented were as follows:
Director of Motor Sport Research Group commissioned to publish two books on motor racing30 March 2011
Bruce Grant-Braham, Director of the School of Tourism's Motor Sport Research Group, has been commissioned by specialist publisher Veloce, to write two books about the history of one of Britain's fastest motor racing circuits. 'Motor Racing at Thruxton in the 1980s' will appear on bookshelves towards the end of 2011 and 'Motor Racing at Thruxton in the 1970s' during 2012. Bruce has followed racing at the circuit from the 1970s to the present day and was delighted to received Veloce's backing especially as the books will make extensive use of his personal library of photographs. "Thruxton has been instrumental in the careers of Formula One drivers such as Jochen Rindt, Ronnie Peterson, Ayrton Senna, Nigel Mansell, Mika Hakkinen, Damon Hill and Jenson Button," says Bruce, "and it has been quite an experience looking back at the evolution of motorsport at the circuit closest geographically to Bournemouth University." Further details of the two books may be found at: www.veloce.co.uk Kelly Goodwin’s 2010 Motorsport Research Showcase06 April 2010
Kelly Goodwin, from BU’s Motor Sport Research Group (MSRG), was selected to contribute to the 2010 International Review of Motorsport Research and Technology published by Professional Motorsport World. Kelly Goodwin was asked to write an article on the ground breaking physiological research she is undertaking with motorsport competitors. Kelly explains: “It is now recognised that the physical demands required in high-speed motor sport are similar to those encountered within traditional sporting settings such as soccer or basketball “I am identifying and exploring the various physiological stresses involved and how these may be monitored in a competitive race environment for the purpose of research”. The methodological considerations were discussed in relation to the Rallye Sunseeker 2009 where Kelly was fortunate enough to collect data from leading competitors and officials concerning driver and co-driver heart rate (HR), skin temperature, acceleration, energy expenditure and Galvanic Skin Response (GSR). Kelly is keen to hear from other motorsport competitors to enable further comparative research to be undertaken. If you are a motorsport competitor and would like to be involved in this research please email Kelly at kgoodwin@bournemouth.ac.uk or call Kelly Goodwin on 01202 965873. BU present at Lotus’ return to F106 April 2010
Lotus Racing recently launched its 2010 challenger, the Lotus Cosworth T127, at a glittering event at London’s Royal Horticultural Hall. Thruxton TOCA Test Day06 April 2010
The MSRG’s Paul Boyce was present at the TOCA Test Day for competitors in the country’s major motor racing series. Seventh time lucky for Marcus and Andrew, and second time for Kelly!06 April 2010
At the prize giving at the Marriott Hotel in Bournemouth recently reigning British Rally Champion Marcus Dodd praised the efforts of his co-driver Andrew Bargery in helping him win his seventh Rallye Sunseeker title. If you are a motorsport competitor and would like to be involved in this research please email Kelly at kgoodwin@bournemouth.ac.uk or call Kelly Goodwin on 01202 965873. Circuits 2010 calls on BU06 April 2010
Circuits 2010 has asked BU’s Motor Sport Research Group to help it undertake a regular online reader poll. International Research links strengthened06 April 2010
MSRG’s Dr Bruce Grant Braham was pleased to visit UNISA's School of Management in Adelaide, South Australia. Greetings from Murray Walker, down under!06 April 2010
Motorsport’s iconic F1 commentator, Murray Walker, wished BU’s Motor Sport Research Group every success from the other side of the world. Clipsal 500 Adelaide – Fact finding06 April 2010
When Adelaide lost the Australian F1 Grand Prix to rival city Melbourne the city fathers decided they must maintain their association with motor sport and make use of their infrastructure and expertise. They had also generated a popular tourism following for South Australia – “The Festival State”. No worries for Poole Pirates!06 April 2010
Elite League Speedway team Poole Pirates were able to launch their 2010 Media and Practice day with the news that their long-term sponsor Castle Cover, the insurance specialists for the over 50's, have agreed to extend the association for a further 2 years. BTCC Media Day06 April 2010
The 2010 BTCC season was officially launched recently at a Media Day at Brands Hatch. BU research reveals rallye economy boost08 March 2010
A “robust” economic impact study by motor sport experts at BU has revealed that almost three-quarters of a million pounds was injected into the local economy following the 2009 Rallye Sunseeker event. Results from the economic impact pilot study, undertaken by BU’s Motor Sport Research Group, showed that the major motor sport event, held annually in Dorset, contributed at least £718,000 towards the local economy. A sample of 600 competitors, officials and spectators polled through questionnaires, many of which were completed online, revealed what each had individually spent on food and drink in Dorset and also with accommodation providers, such as hotels and bed and breakfast businesses. The research also revealed travel costs of petrol and fares as well as expenditure such as car parking. It turned out that the competitors and their teams were by far the biggest spenders. BU’s Dr Bruce Grant-Braham, Director of the Motor Sport Research Group said: “Rallye Sunseeker is a major boost to Dorset’s economy at a traditionally quiet time of the year”. BU Lecturer and Motors Sport Research Group member, Paul Boyce, said: “We have actually taken a conservative approach to the figures as estimating the total number of spectators in Dorset’s forests is not an exact science. “Our research intention is to develop a reliable model for gauging the contribution that motor sport events such as Rallye Sunseeker bring to destinations. We are grateful to the Rallye Sunseeker organisers who have helped us considerably in our quest to develop such a research model.” The pilot study established that the majority of the event’s spectators came from within the local BH postcode area with a sizeable number travelling for about two hours from locations such as Reading, Oxford, Southampton, Portsmouth, Exeter and London. A small number of dedicated rally fans came from as far afield as Newcastle and Glasgow to the South Coast specifically for Rallye Sunseeker 2009. “The Rallye Sunseeker organisers already generously provide placement opportunities for BU students within the event’s operational team of 1200 officials” said Dr Bruce Grant-Braham. “That Rallye Sunseeker 2010 and Bournemouth University continue to work together provides a Win - Win situation for everyone involved”. Research Group Director gains PhD recognition27 January 2010
Motor Sport Research Group Director Bruce Grant-Braham has successfully graduated with a PhD at the recent BU Awards ceremonies, which took place last November at the Bournemouth International Centre. Whilst actually having been awarded his PhD some time before, this was the first opportunity for official recognition. Dr Grant-Braham said: “I’m very grateful to the University for allowing me the opportunity to obtain my PhD. BU’s generous staff development programme has enabled me to devote both time and resources for my research into a sport that I have actively followed trackside since 1968. By revealing that date it will be apparent that as a mature student the potential of life long learning is well appreciated at BU!” Dr Grant-Braham’s PhD was based on the relationship between motorsport and sponsorship. He explains: “What clinched the PhD’s findings was the opportunity I was given by the University to attend the Motor Sport Business Forum in Monaco in 2007. Here the final pieces of the jigsaw were fitted together following discussions with some of F1’s big hitters including representatives of the Sepang Circuit in Malaysia and Renault’s then big sponsor ING”. The full text of Bruce’s PhD entitled, “An investigation into Motorsport Sponsorship: A comparative analysis of two and four wheeled sponsorship” may be viewed on Bournemouth University Research Online (BURO) on: http://eprints.bournemouth.ac.uk "Green Motorsport" is racing ahead at Autosport International 201026 January 2010
Paul Boyce and Bruce Grant-Braham recently attended the 20th Autosport International exhibition at the NEC. During the visit, which included a series of networking business meetings, they continued to investigate the potential of motor sport for being the proving ground for future road car engines. What particularly caught their attention was the Radical SRZero sportscar which is powered by the latest lithium iron phosphate batteries. The 550v motors feature regenerative braking which gives a range of up to 550km between charges from a standard domestic socket. Performance isn’t compromised either as the sportscar boasts a 0-60mph time of 3.5 seconds and a top speed of 190km/h. It is hoped that if endurance testing goes well the concept will be developed for an all-electric Radical racing series as early as 2011. Conference paper well received11 September 2009
Dr Bruce Grant-Braham presented a paper entitled “Sports Tourism and Motorsports” at the prestigious “3rd Advances in Tourism Marketing Conference” the theme of which was “Marketing Innovations for Sustainable Destinations: Operations, Interactions, Experiences” hosted by Bournemouth University on 6-9 September 2009. The well received theme of his paper was to reveal that motorsport hallmark events have actively attracted sports tourism for 107 years. The paper examined some of the motivations and outcomes of the relationship between motorsport and tourism and identified that local and national government has recognised the mutual synergy since motorsport began. The paper then examined how tourism is leveraged through motorsport with some practical examples from both circuit racing and world championship rallying. The paper identified that at the top level of motorsport, tourism is now seen as the core reason for many races to take place. Finally the paper argued that tourism organisations shouldn’t just look to encouraging attracting overseas tourists, valuable though they are, but should also look closer to home at tourism within the host country and host community too. More than 150 tourism marketing academics and practitioners attended the conference which was organised by the Bournemouth University’s International Centre for Tourism & Hospitality Research in collaboration with the United Nations World Tourism Organization and the Universities of Valčncia (Spain), Otago (New Zealand), Mugla (Turkey) and Maribor (Slovenia). We drive a Brawn at Silverstone24 July 2009
The Motor Sport Research Group was pleased to be asked to put a 2009 Brawn GP car through its paces at Silverstone and BU’s Research Centre Director, Bruce Grant-Braham was called up to take the wheel. Many thanks to Neil Holland of formulaonedriver.co.uk for the opportunity. Hybrids are cool! Goodwood Festival of Speed 20097 July 2009
For a long time the organisers of the annual Goodwood Festival of Speed have been wanting to run a low emission class of cars up the famous Goodwood Hill, but there were simply not enough exciting vehicles around to fit the bill in the past. Thankfully this year technology has firmly moved on and dreams became reality. These low emission vehicles did not have to be out and out speed merchants but what caught the eye of the Motor Sport Research Group and Bruce Grant-Braham in particular, were the famous makes now taking low emissions very seriously indeed. Not only was Lotus present but the legendary British sportscar name of Frazer-Nash adorned an Italdesign Giugiaro-penned concept car called the Namir. The hybrid Namir (pictured) boasts four electric motors which provide four-wheel drive along with a 814cc rotary engine. Remarkably the Namir produces just 60g/km CO2 and boasts a top speed of 187 mph. A core aim of the Motor Sport Research Group is to examine the impact of new technologies such as hybrids which are being developed through an association with motor sport. Not only will such technologies help to reduce global warming but the vehicles themselves are now really cool too. Research alliance sees BU racing green!4 June 2009
BournemouthUniversity’s (BU) new Motor Sport Research Group has established a research alliance with environmental motor sport competitors ‘Team CVR’, having been granted special permission from the British Touring Car Championship organizers TOCA. Team CVR was founded with the vision to enter the HIQ MSA British Touring Car Championship as an independent, professional, environmentally efficient, race-winning team. With race cars running on biofuels, the team operates a zero carbon policy throughout. Supporting the team’s efforts to promote an environmentally friendly approach to motor racing, experts from BU’s Motor Sport Research Group, based within the School of Services Management, will carry out key market research of the team’s impact in the media including television, print and online. The partnership will mean that the BU logo, displayed on the cars, will be seen in national media coverage of the country’s premier racing series as the team competes at prestigious circuits including Brands Hatch and Silverstone. Dr Bruce Grant-Braham, director of the Motor Sport Research Group said: “The team’s race cars produce significantly less carbon emissions than their road going counterparts and, in common with BU’s green philosophy, we are very lucky to be able to examine the evolution of such technology at first hand”. Pushing towards a concept of using motor sport to highlight a more environmentally conscious way of operating, Team CVR, who is sponsored by Cartridge World, aims to minimize emissions from its entire operation and offset any balance through energy efficiency projects in Africa, providing fuel-efficient stoves to local communities. Team principal Colin Neill said: “The environmental impact of motor sport will play a strong part in Team CVR’s development and we hope this will have an effect on all aspects of the wider automobile industry.” Lunch with Ron Dennis at McLaren's F1 HQ29 May 2009
MSRG Director Bruce Grant Braham was recently personally invited to lunch with Ron Dennis at McLaren’s International Technology Centre. First podium for BU's BTCC team - Sunday 26th April13 May 2009
Cartridge World Carbon Zero Racing's Adam Jones served notice that the fledgling team is a serious championship contender by scoring a fine second place at Thruxton in front of the ITV Sport cameras. MSRG members Paul Boyce, Bruce Grant-Braham and David Walker were all present in the pits to cheer him on as he chased the leader down on Britain's fastest circuit, not previously thought to be suited to the team's yellow bio-fuel Seat Leons. In addition to celebrating, the MSRG members held a series of business meetings to arrange further enhancements to the unique media and driver analysis research projects that both the team and the championship organisers have now sanctioned. The Funding Opportunities for Motorsport Conference27 March 2009
BU’s Dr Bruce Grant-Braham attended the ‘Funding Opportunities for Motorsport’ conference on behalf of the Motor Sport Research Group on Friday 27 March. The conference was brought to the group’s attention through it’s collaboration with Energy Efficient Motor Sport. The intensive day comprised formal sessions entitled ‘National Grants for Research and Development’, by Simon Day of Pera, and ‘Public Funding for Large Scale Collaborative Projects – An introduction to UK and European collaborative funding opportunities’ by David Elibeck. Ian Thompson, of UKTI East Midlands, also talked on the business development opportunities available through local Business Link offices. All presentations were motor sport orientated. The final, and unique, element of the day was the opportunity to discuss research ideas with a specialist adviser. General themes for potential research opportunities were put to James Reeves of the Motorsport Academy who offered sound advice. The day not only provided targeted information on the funding opportunities available for motorsport research but also enabled networking with other similarly minded motorsport delegates. A number of contacts are being actively followed up. Kelly’s Heroes!21 March 2009
BU Motorsport research participants Dodd and Bargery win Brick & Steel Border Counties Rally. Marcus Dodd and Andrew Bargery become BU’s first motorsport winners of 2009 when they triumphed on the Brick & Steel Border Counties Rally whilst wearing the armband monitors vital to MSRG’s Kelly Goodwin’s research. Following their early departure from Rallye Sunseeker, Marcus Dodd and Andrew Bargery generously offered to wear Kelly’s monitoring armbands for a second time – to provide her with even more comprehensive physiological data. Not only did they do this but they promptly went on to win this round of the Pirelli MSA Gravel Championship Rally Championship outright against stiff competition. Carbon Zero Racing’s Seat breaks cover19 March 2009
MSRG’s Paul Boyce was present to view the on track debut of the striking bio-fuelled Seats of Cartridge World Carbon Zero Racing. The two cars were demonstrated by drivers Dan Eaves and Adam Jones at Rockingham during the British Touring Car Championship (BTCC) Media Day. The cars boast BU branding in recognition of a number of MSRG research projects being undertaken in conjunction with the team. The car’s race debut will be at Brands Hatch in Kent from the 4 - 5 April. Goodwood Media Day19 March 2009
Dr Bruce Grant-Braham, Director of MSRG, recently attended the annual Goodwood Media Day. The event is held by the Goodwood Road Racing Club and Lord March to introduce the themes behind this year’s Goodwood Festival of Speed and Goodwood Revival meeting. These two events generate some of the largest motorsport spectator attendances in the country – rivalling the British Grand Prix - and BU students have not only been involved in their administration in previous years but they have also worked in the hospitality provision. Pictured is Justin Law who will be hoping to be fastest up the hill in his classic Jaguar Le Mans car again in 2009. Poole Pirates Launch16 March 2009
MSRG Director, Dr Bruce Grant-Braham, attended the 2009 launch of the local Poole Pirates Speedway team. Dr Grant-Braham was invited as the guest of promoters Matt Ford and Giles Hartwell. As 2008 Elite League Champions the team is under great pressure to repeat this result in 2009 and with a very strong line up, led by their Danish Captain Bjarn Pedersen (pictured) there is every hope that the local motorsport champions on two wheels can maintain their position on the top of the podium. BU launches new Motor Sport Research Group13 March 2009
Legendary motor sports commentator and BU Honorary Doctorate Murray Walker was guest of honour at the launch of the University’s new Motor Sport Research Group. The official launch took place on Friday 27th February at the start of the Sunseeker Rallye at the Littledown Centre in Bournemouth. Indoor Speedway!11 March 2009
Today Amanda Wilding and Emma Kavanagh continued their quest to improve the performance of speedway riders through addressing their psychological approach. Helping them was local rider Jordan Frampton who brought his alcohol-powered machine into a research laboratory at the University’s Talbot campus to be put through a number of scenarios.
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