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Event and Sport Research Projects
Consumer experience and satisfaction – A growing body of knowledge on the consumer experience is developing based on a mixture of methodologies. The growing saturation of some markets, such as music festivals in the UK mean that a deeper understanding of people’s motivations, emotional experiences and satisfactions help organisers differentiate their offerings and ensure they maximise satisfaction. We have undertaken such field research for Beach Break Live music festival (2008 and 2010) and its economic impact (2010). Athlete experiences – this research examines the experiences of athletes, with specific reference to athlete welfare and wellbeing, and issues surrounding maltreatment of those involved in sport, with a particular focus upon the coach athlete relationship within adult sport. Event and festival evaluations and impacts – this work has included national studies such as that for UK Music for their music tourism report Destination: Music. Impacts are not just economic and the triple bottom line evaluations that also include socio-cultural and environment factors are also important. We have a team of academics who specialise in each of these areas with research being undertaken on events from the Summer Olympics and the FIFA World Cup to Macau F3 Grand Prix. Sport and identity – this research is examining the social identities provided by sport, and the means by which sport provides a valued social identity at all levels of competition. One aspect of this is ongoing ethnographic research into the experiences and behaviours of distance runners, and how running can provide a valued identity for a range participants. Sport spectatorship – a key focus of the centre is that of sport fans and spectators, specifically fan behaviour and experiences, and the attachment fans have to teams and individuals. The research explores the means by which fans develop an attachment to a team, their behaviours whilst watching a team, and the reasons for ending their support. Sport and event volunteering – work is currently being undertaken on the experiences of sport volunteers, both at sporting events, and within voluntary sports clubs, looking at the lived experiences of those taking part, from the initial training stage, to their post-event experiences. Meetings and conventions – this research began with projects funded by the London Chamber of Commerce and Industry Examinations Board (LCCIEB) and has progressed to evaluate the development of convention venues and especially their CSR policies. |
  
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