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Tourism Development PlanningTheme Leader: Professor John Fletcher The tourism industry, although the largest industry in the world, is dominated by SMEs and encapsulates many varied and disparate economic sectors. Our experience in tourism development and planning enables policy-makers to understand the linkages between tourism and each of the economic sectors so that optimal planning and management strategies can be implemented for destinations. ICTHR undertakes every aspect of tourism development planning. From ‘Visioning Programmes’, where stakeholders can be engaged and the prime objectives and parameters of tourism development can be identified through detailed economic, environmental and sociocultural analysis. Impacts can not only be assessed but also quantified so that sound planning decisions can be made. Our staff have undertaken more tourism economic impact studies than any other organisation and the countries in which we have undertaken these studies are located in every continent of the planet. Previous studies have been as diverse as small island economies conducted in destinations such as Fiji, Jamaica, Mauritius and Seychelles, to larger countries, such as Hungary, Romania, United Kingdom and Saudi Arabia. We back up our development strategies with on-going support through online advice channels. Professor Fletcher has more than 30 years’ experience of constructing economic impact models and has developed bespoke interactive models that clearly demonstrate the amount of income, employment, government revenue and import requirements associated with each type of visitor arrival. These impact models not only show the current impacts of tourism on income and employment for an economy as a whole; they can be built to show future labour needs by skill categories, the effects on each sector of the economy, identify where bottlenecks may occur and determine the most favourable markets for future tourism development. These models are unique and have been constructed for many countries around the world. The Scottish Tourism Multiplier Study which was undertaken during the early 1990s, became the benchmark study and the results of that study have been used to assess the impacts of tourism throughout the UK. The impact model constructed for Mauritius was ground-breaking and included economic and environmental impact assessment within a common analytical framework. The Centre has undertaken Destination Management Organisation studies for areas in the UK, the Middle East and throughout Europe. Such studies identify optimal structures and communication channels, as well as management information systems. Specific impact and planning studies have been undertaken for counties, cities, towns or even for individual tourist attractions, ranging from museums, public gardens, wildlife parks and zoos, and major events such as that for the CLA Game Fair events. Feasibility studies have been undertaken, as well as planning and development models to be used for urban regeneration. We are also experienced at developing yield management systems and market share forecasts, as well as displacement effect models of new constructions. All of our studies incorporate tailor-made interactive software, where applicable, so that clients are able to maintain the models into the future and continue using them to explore planning “what if?” questions. For further information relating to this Theme please contact Prof. John Fletcher or on +44 (0)1202 965163. |
   
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