The International Centre for Tourism & Hospitality Research (ICTHR) was established in 1996. The team has carried out research for international agencies (EU, UNEP, UNWTO, USAID, WWF and Development Banks) and national governments throughout the Caribbean, Europe, Indian Ocean, Middle East, Southern Africa, South East Asia and South Pacific. Our research and strategies use robust, innovative techniques and methodologies combined with a sound business approach.
This enables governments to maximise the benefits from tourism development while minimising the negative impacts associated with such development.
By using exciting, ground-breaking, interactive economic and environmental impact models, together with easy–to–use forecasting modules, destinations are supported as they manage their tourism industry. This allows them to explore the economic effects of tourism from a policy perspective (income, employment, government revenue and output generation, with net foreign exchange flows). By forecasting impacts into the future, destinations can build sound planning platforms to optimise their tourism development. Our team has also been involved in business modelling and marketing studies for tourism destinations and organisations. We also offer Continuing Professional Development courses to businesses.
Marketing and branding studies advise tourism authorities on the most effective way of targeting visitors. We offer advice on organisational structures to achieve efficient management of tourism flows and co–ordination of tourism product development. Such studies have been undertaken for national, regional and local tourism authorities in the UK, Europe and for many countries around the world.
Our research extends from site–level micro-studies to national plans, from feasibility studies through to major impact assessment analyses. ICTHR provides cutting edge solutions in a pragmatic business setting. We pride ourselves on our excellent working relationships with our clients, where frequent and prompt communication is embedded in our approach to projects.
Work in ICTHR encompasses every aspect of tourism development and its economic, environmental and socio-cultural effects; from hands on support for small businesses to policy and strategic advice for international agencies; from food service and applied nutrition research, to sustainability and e–tourism technology.
The International Centre for Tourism & Hospitality Research is home to two leading international journals in tourism, as well as a leading tourism textbook, which is now into its fourth edition. The team are highly respected tourism and hospitality specialists with an international reputation for both their research work and publications, with hundreds of academic articles in print.
Our research is at the cutting edge of our subject areas and we welcome enquiries from potential clients and are happy to explore any potential research projects.
Professor John Fletcher