Bournemouth University

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Centre for Public Communication Research (CPCR)

CPCR Logo “Producing creative and rigorous research into public communication and the public sphere in the UK and internationally.”

What is the CPCR?

Established in 2003 and based in the Corporate and Marketing Communications Academic Group of The Media School, the Centre for Public Communication Research (CPCR) aims to produce creative and rigorous research into public communication and the public sphere in the UK and internationally.

By 'public communication' we mean all forms of communication to a public, whether for political, commercial or social reasons, through all media channels.

Major themes in our research are the changing nature of audiences and publics, in the context of technological and social transformations, and the renewal of debates about the impact of the media.

Against the backdrop of these broad issues, the CPCR researches a variety of specific topics. Some of these are UK-based: communications between politicians and the electorate, the role of the media in the Euro debate, images of transnational corporations in the British media, and corporate social responsibility.

Some have international frames of reference: terrorism in the media and in public opinion, the rise of political marketing, the meaning of propaganda today, the citizen as consumer, the Internet and the public sphere, culture and emotion in organisational communication, the experience of screen-based game playing, and online consumer activism.

CPCR also has ongoing projects studying public relations in Mexico, the role of media in the Kashmir conflict, the discourse of terrorism in the Saudi media, and the political engagement of young people in Thailand.

These empirical studies are organised into three main research groupings:

  • Political Communication
  • Consumer Cultures
  • Corporate Communication
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International History of Public Relations Conference Reporting War: Exploring the way forward Online Reporting of the 2010 UK Election