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Institute for Media & Communication Research

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IPE
Research Centre in Interactivity, Personalization and Experience

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Background

IPE (Research Centre for Interactivity, Personalization and Experience) is The Media School’s newest research centre.

Ten years on from Negroponte’s predictions of a mediascape where ‘[e]verything is made to order, and information is personalized’ (Being Digital, 1995), people are turning increasingly to podcasting, blogging, wikis, aggregated RSS news feeds and streamed media to suit their active lifestyles. The commonality of interactive media lies in the user’s ability to directly manipulate and effect personal experiences of media.

IPE seeks to establish collaborative interdisciplinary networks that diminish the perceived divide between the theory, production and experience of interactive, personalised, collaborative and increasingly mobile media forms. Its staff and student members have long secured an international, prize-winning profile in the sphere of interactive media.

Watch a Flash presentation of our current interests and projects... More>


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