"The evolution of evaluation - Public Relations' erratic path to the measurement of effectiveness"
This lecture was delivered on Tuesday 15 March in the Executive Business Centre, Lansdowne Campus. Please note, the video above is split into two parts. Part 2 will automatically play at the end of part 1.
Professor Tom Watson is only the second professorial appointment in the field of public relations in the UK.
Tom has a strong professional and academic research background in public relations, having started in corporate PR in 1978 before setting up a consultancy business in 1984. He gained his Doctor of Philosophy for research into the measurement of public relations activity in 1995 and was elected as chairman of the UK’s Public Relations Consultants Association (PRCA) for 2000-2002.
After four years in his native Australia where he was Associate Professor in Communications and Head of the School of Communication at Charles Sturt University, Tom joined Bournemouth University’s Media School in January 2007 as Reader in Communications and shortly afterwards was appointed to the role of Deputy Dean (Education). He was promoted to Professor in 2010.
Tom is a Fellow of both the Chartered Institute of Public Relations and the PRCA in the UK. He is Chair of the International History of Public Relations Conference which was held for the first time at BU in July 2010. He is an experienced doctoral examiner and is supervising two PhD students.
