BRAD is a comprehensive database of media in the United Kingdom including magazines, newspapers, radio, television, and out of home. BRAD provides information for advertisers including contacts and rates.

Please logout of BRAD when you have finished.

> User Guide (PDF 255kb)

Username & password required. Details available from the Library tab on myBU

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Business and management research database, providing full text for more than 3,065 journals, including full text for more than 1,544 peer-reviewed business titles. Includes full text of Harvard Business Review since 1922. Updated daily.

The contents of this database are included in mySearch

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BU staff/student login required for off-campus access (OALA)

Creative Club contains over 1.5 million advertisements across all media. Search by company, brand or sector, for TV, Press, Direct Mail, Outdoor, Internet, Cinema and Radio ads.
Coverage is from 1998.

Note for off-campus use: To identify yourself type Bournemouth University in the search box or select Bournemouth University from the drop down list.

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Full text of market reports published on Consumer Packaged Goods, Energy, Healthcare & Life Sciences, and Technology industries. Reports typically cover such issues as analyses of major markets, market dynamics, key players, plus forecasts for market size, growth and composition.

Note for off-campus use: Select Datamonitor 360 from the drop down window and click on the Bournemouth University link.

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Bibliographic references with abstracts from c500 management, marketing and accounting journals (plus multidisciplinary topics such as law, hospitality and tourism, quality etc.) including full text of articles from over 100 management journals published by Emerald and links to other full text providers. International, but with good British coverage.

>> Emerald App available for the iPhone and iPad

The contents of this database are included in mySearch

> Database Demonstration (PPT 864kb)

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Factiva provides full text access to 20,000+ sources from more than 159 countries in 22 languages, including more than 400 continuously updated newswires. Coverage includes all major daily and business newspapers, primarily back to early 1990s. Sources also include both general business and industry publications such as The Economist, Forbes, Fortune, Finanz & Wirtschaft, BusinessWeek, Far Eastern Economic Review, etc., plus industry-specific titles such as Advertising Age, Caterer & Hotelkeeper, Computerworld, Retail Week and Travel Weekly.

Note: The off-campus connection link above is the only off-campus access route for this resource.

>> Access Tips (PDF 13kb)
>> User Guide (PDF 412kb)

BU staff/student login required for off-campus access (Ezproxy)

Database of Euromonitor's portfolio of statistical and full text analysis. Organised into nine fully searchable databases covering country data; consumer lifestyles; consumer market sizes; forecasts; fmcg companies and brands; major market profiles; Euromonitor's market and retail research reports; and directory of marketing information sources.

Globalcast, Euromonitor's new podcast series brings you the latest trends and insight on industries, countries and consumers worldwide.

> Finding Travel and Tourism Statistics using GMID (PDF 468kb)
> Help (PDF 427kb)
> How to chart data (PDF 398kb)

BU staff/student login required for off-campus access (OALA)

Intute is a free online service providing you with access to good quality web resources for education and research in the areas of science and technology, arts and humanities, social sciences and health and life sciences.
NB. After July 2011 Intute will be available, but it will no longer be maintained or updated.

Full text market and business intelligence reports. Features titles in 30 consumer, business and industry sectors for the UK. Useful features include SWOT Analysis, PEST Analysis, Market Forecasts and Competitor Analysis. Also gives access to Business Ratio reports which focus on financial performance of companies within a sector, eg Market Research Agencies.

> Finding Travel and Tourism Statistics using Key Note (PDF 500kb)

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Full text of Mintel's monthly research journals covering domestic consumer products and services, plus marketing news and reports from UK trade press. Note: Use of Mintel is restricted to academic use only.

> Finding Travel and Tourism Statistics using Mintel (PDF 394kb)
> Online Help

BU staff/student login required for off-campus access (OALA)

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Site created from information supplied by key professional organisations in the area of advertising including the American Association of Advertising Agencies (AAAA), Advertising Research Foundation (ARF), Admap, European Society for Opinion and Marketing Research (ESOMAR), Institute of Practitioners in Advertising (IPA). The site contains case studies, statistics, conference papers and full text of selected journals including the Journal of Advertising Research and ADMAP.

Note: The off-campus connection link above is the only off-campus access route for this resource.

> Online User Guide

BU staff/student login required for off-campus access (Ezproxy)