Advertising
Journals:
Admap
Full text electronic version
Print collection in Library
Coverage includes advertising, marketing communications, research and media planning. Aimed at senior practitioners in these industries.
BRAD (British Rate And Data)
BRAD is a comprehensive database of media in the United Kingdom including magazines, newspapers, radio, television, and out of home. BRAD provides information for advertisers including contacts and rates. Please logout of BRAD when you have finished.
Advertising & Society Review
Full text electronic version
Publishes diverse points of view about advertising ,with the goal of fostering a better understanding about the role of advertising.
Campaign Magazine
The digital edition of Campaign’s print magazine featuring industry trends, news and job vacancies in the advertising industry. Includes blogs and news updates via RSS feed and webcasts.
International Journal of Advertising
Full text electronic version
Print collection in Library
Aimed at both academics and practitioners. It is international in scope and covers a wide range of advertising and marketing issues, including: advertising technologies, role of the media, market sectors, advertising effectiveness, agency relationships and marketing.
Media Week
Full text electronic version
Print collection in Library
Provides weekly news and analysis of all the important media issues facing advertisers, agencies and media owners. Includes jobs and new updates via RSS feed, blogs, webcasts, podcasts and forums.
PR Week (UK)
Full text electronic version
Print collection in Library
Provides the latest news and information on all aspects of the public relations business. Includes jobs, podcasts and news updates via RSS feed, email bulletins.
TechXtra: Sales & Marketing
Freely available magazines, white papers, reports and updates via RSS feeds.
Professional Associations:
The Account Planning Group
Authority in advertising and communications strategy, represents the interests of account planners and other communications strategists. Provides links to international professional and trade bodies.
Advertising Association
A federation of trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. Provides press releases, reports and policy documents.
Advertising Standards Authority
An independent body set up by the advertising industry to police the rules laid down in the advertising codes. Provides reports, latest news and events.
Creative Brief
Search for agencies, consultants and freelancers. Includes news updates via blog and RSS feed.
Creative and Cultural Sector Skills Council
This links to the Advertising section, the CCS represents Advertising, Crafts, Cultural Heritage, Design, Music, Performing, Literary and Visual Arts.
EACA European Association of Communications Agencies
EACA is a link between international agencies, advertisers and the advertising media and participates closely in the setting of standards in many aspects of the business across Europe. Includes email newsletters.
ESOMAR
World organisation for enabling better research into markets, consumers and societies. Provides latest news, professional standards and guidelines. Includes a jobs section. Includes news updates via email.
FEDMA: Federation of European Direct Marketing
Provides news and limited freely available resources to non-members on pan-European and interactive marketing.
Institute of Practitioners in Advertising
Trade and professional body for advertising, media and marketing communications agencies. Includes jobs, career advice and news updates via RSS feed.
ISBA
The Incorporated Society of British Advertisers is the body represent ting leading UK advertisers.
Market Research Society
Serves those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. Provides information on events, press releases, publications, career information and jobs, and, updates via RSS feed and email bulletins.
The Media Trust
Works in partnership with the media industry to build communications for the charity and voluntary sectors. Includes jobs and latest news.
Ofcom
An independent organisation which regulates the UK’s broadcasting, telecommunications and wireless communications sectors. Also sets and enforces rules on fair competition between companies in these industries. Includes news updates via RSS feeds.
Radio Advertising Bureau
One off registration process required to access resources.
Word of Mouth Marketing Association UK
Provides access to case studies, a blog and free newsletters. Includes blog and email newsletters.
World Advertising Research Center
The World Advertising Research Center (WARC) is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities.
Zenith Marketer's Portal
Includes links to some free resources, blogs, publications and a jobs section.
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