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The Market Research Group (MRG) is a full-service market research agency staffed with full-time researchers and equipped to handle large-scale, national-survey projects, and quantitative, qualitative, ad hoc and longitudinal studies. The MRG is able to draw upon the intellectual life of a university and its extensive network. There is a commensurate advantage to the School and University of self-funding live data, research and up-to-date case study material. The MRG has several areas of expertise, namely: local government and social research which uses innovative panel research techniques as well as conventional methods; heritage research which involves the largest heritage research programme conducted annually in the UK with a sample of over 40,000 respondents; tourism research, part of which involves the management of a market intelligence programme for a regional tourism partnership, and education research in all sectors. The Market Research Group extends the research portfolio of the University beyond conventional academic research to offer academic rigour and knowledge transfer in areas of critical importance to various client organisations. The immediate strategy to 2008 includes the growth of the areas described with the introduction of new and innovative data entry and reporting procedures and the extension of research provision into the health sector, police and legislative sectors, and more private sector provision targeting the retail and hospitality sectors. MRG adheres to the Market Research Society's (MRS) code of conduct and the Data Protection Act 1998, which ensures that both our clients and respondents are treated fairly. |
  
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