Web Authors

The Communications team acts as ‘brand champion’ and delivers marketing and corporate communications (on- and off-line) in line with our brand values and messages.

It incorporates in-house design, new media (including web) and editorial functions, and works with external suppliers as appropriate to fulfil client needs in line with the University’s marketing strategy. For more information visit the Marketing and Communication's web page

Writing for the Web

Writing for the web is a skill that’s frequently misunderstood and rarely mastered. Yet its importance is not to be underestimated – well written, engaging web content is often the difference between readers completing an action, coming back for more, or leaving your site altogether.

This session will help you to understand:

• How web users interact with content online and what they want
• How to structure your content for maximum impact
• How to write effective content that engages your reader
• How to ensure your content is fully accessible and search engine friendly

By the end of the session participants should have a variety of hints and tips to help them communicate effectively and confidently with others.

Facilitated by: Dan Ford

Aimed at: Anyone at BU who owns content or writes content

Web Authors Guides

• Courses
• Order a Prospectus
• Visit/Meet us
• Virtual Tour

About the University / Courses / Academic Centres / Research / Academic Support / Facilities and Resources / Business Services

Community Engagement / News and Events / Future Students / International Students / Student Portal / Staff / Alumni / Careers Advisers and Teachers

• Disclaimer
• Copyright
• Freedom of Information
• Feedback