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Staff Development

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The BU Brand

The Communications team acts as ‘brand champion’ and delivers marketing and corporate communications (on- and off-line) in line with our brand values and messages.

It incorporates in-house design, new media (including web) and editorial functions, and works with external suppliers as appropriate to fulfil client needs in line with the University’s marketing strategy. for More information visit the Marketing and Communication's web page

Communicating the BU brand – past, present and what’s ahead

This interactive workshop will help attendees get to grips with the BU brand. It will include advice about using the logo, writing for marketing and publications, and ways in which we can communicate our brand values verbally and through our behaviour. This includes tips on writing more effective emails and avoiding the potential pitfalls of a badly written email

Facilitated by

Vicky Hooper, M&C

Aimed at

All BU Staff

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