Marketing & Communications (M&C)

Th Marketing & Communications Directorate is responsible for the strategic develpment and delivery of the following areas at BU:

• Marketing strategy & planning
• Market Research
• UK marketing & student recruitment
• International marketing & student recruitment
• Brand strategy, communications, PR and media relations
• Internal communications

The Director of M&C is Dr Vicky Lewis (vlewis@bournemouth.ac.uk). The Office Administrator / PA, who can direct your enquiry to the appropriate person, is Amanda Bailey / Natalie Woodward (m&cadmin@bournemouth.ac.uk).

Communications

The Communications team acts as ‘brand champion’ and delivers marketing and corporate communications (on- and off-line) in line with our brand values and messages.

It incorporates in-house design, new media (including web) and editorial functions, and works with external suppliers as appropriate to fulfil client needs in line with the University’s marketing strategy.

The team also covers PR, including media relations (as part of a proactive reputation-building plan, as well as covering the 'crisis management' end of the spectrum), relationship-building with our wider publics (including elements of community relations), corporate profile raising activity (via events, publications etc) and internal communications via such vehicles as the Bulletin monthly newsletter, the staff portal and more.

International Marketing & Student Recruitment

The International Marketing & Student Recruitment is comprised of two teams.

• The International Recruitment Team acts as a focal point for the marketing and promotion of the University to international students including making visits overseas to meet prospective students.
• The International Admissions Team is responsible for processing all applications to BU from non UK applicants.

UK Marketing & Student Recruitment

Led by the Head of UK Marketing and Student Recruitment, the Marketing team plays a key role in developing and delivering various aspects of our marketing strategy. It includes a small market research function, marketing product (eg undergraduate, foundation degree), and functional marketing specialists (relationship marketing, advertising).

The Marketing team has responsibility for managing BU's prospective student enquiry service, through the dedicated ‘askBU’ team. It also includes visiting HE fairs, on and off-campus school/college visits and relationship building with careers advisors to potential students and their influencers.

Each Academic School has a named Marketing account team to support their needs, recruitment and objectives within the corporate Marketing team.

Market Research

A dedicated market research function undertakes market and competitor analysis, customer behaviour and preferences research and supports new course development.

If you would like to make a request or contact us to help develop projects please fill in our briefing form below.

Market Research & Development Team briefing form

• Virtual Press Office
• Teachers and Careers Advisors (Schools and Colleges Liaison Team)
• BU's online publishing (Digital Communications Team - info for staff)