Bournemouth University

School of Tourism

Smartphones set to supersede the Baedeker

Page published: 22 September 2011

A PhD researcher undertaking a scholarship at Bournemouth University’s (BU) John Kent Institute in Tourism in 2010 is developing new insights to mobile technologies.

Zornitza Yovcheva, under the supervision of Prof Dimitrios Buhalis, is currently working on developing a framework for user-centred design of context-aware augmented reality smartphone applications for tourists.

Latest figures suggest the mobile devices will shortly take over from the PC as a portal to the Internet. The reduction in price and physical size of the micro-technology has given birth to novel applications, which can determine global position, filter through information pertinent to the consumer’s profile, and deliver it in her immediate field-of-view.

This is where Zornita’s research comes in. She is working on a framework which will deliver this augmented reality (AR) in an “attentive and adaptive” application depending on the geographic, demographic and psychographic profile of the user. “Once we understand the scope of the technology, it will vastly improve the smartphone user experience,” outlines Zornita.

“For the first time in history, we have the power to reinforce the impressions from a place through AR technology, increase the feeling of a more complete experience and boost the positive emotions towards a place to make a trip altogether exceptional. Key to the realization of this vision is an effective, user-driven synergy of context-awareness and augmented reality,” she continues.

You can find out more about Zornita’s work and meet her and fellow researchers from Bournemouth University’s School of Tourism at the World Travel Market at ExCeL, London, between 7-10 November, 2011.