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Theme and submission details

We are currently welcoming submissions for the congress, with a deadline of Monday 2 July 2018 (extended deadline). Abstract (approximately 300 words) should be submitted via the submission form and the manuscript / full paper (maximum paper length is 15 pages, including the abstract, references and appendices) should be submitted to Please see below for more details. 

Event theme

Imagine a world in which it is not expert knowledge but a free-for-all opinion market on social media that determines outcomes of presidential campaign or high profile court case. No need to imagine, we are witnessing the growing abundance of misinformation and its impact on people’s decision-making. Declining trust in public and non-profit organisations forces them to use persuasive marketing techniques that tap into diverse range of emotions - shock, excitement and joy – in order to engage a public with their messages, causes and initiatives.

The theme of the 17th International Congress on Public and Nonprofit Marketing – “Vanilla, shock and entertainment - marketing in the era of emotions” - embraces the complex changes driven by dynamic social, technological and political forces surrounding public and nonprofit marketing. We invite you to be critical in discussing these changes in the welcoming and inspiring environment of Bournemouth University. The theme of this Congress can be interpreted broadly. Papers can either be empirical, conceptual or practical. 


  • Nonprofit Marketing
  • Public Marketing
  • Social Marketing
  • Business Ethics
  • Cause-Related Marketing
  • Corporate Social Responsibility
  • Development Cooperation
  • Social Entrepreneurship
  • Social Issues
  • Social Innovation
  • Green Economy
  • Green Marketing
  • Innovation and Teaching Experiences in Public and Nonprofit Marketing
  • Marketing & Society
  • Nonprofit Management
  • Profit and Nonprofit alliances
  • Public and Private collaborations
  • Responsible Consumer Behavior
  • Responsible Ecosystems
  • Sustainability
  • Sustainable Development
  • Sustainable Tourism
  • University Social Responsibility
  • Volunteer Management

Deadlines & submission guidelines

  • Opening Call for Papers: 1 February 2018 
  • Opening Registration: 16 April 2018
  • Opening Paper Submission: 16 April 2018
  • Papers Submission Deadline: 2 July 2018 (extended deadline) 
  • Paper Acceptance: 10 July 2018 
  • Early Bird Registration: 10 July 2018
  • Detailed Program Publication: 3 August 2018
  • Congress: 6-7 September 2018

Call for papers (pdf 133kb)
Instructions for Authors (pdf 153kb)
Template for Authors (Word doc 29kb)
Types of presentations 
Final Papers and Works in Progress Papers will be presented at the Congress, according to the notification by the Scientific Committee, as oral presentations.

Oral presentations should be no more than 15 pages with a 15 minutes oral presentation by the author and a 5 minute discussion.
Poster presentation is also possible, if the authors prefer this option. Poster presentations should be no more than 15 pages with a 10 minute authors presentation. The poster size should be A1. 

Online participation will be possible for those researchers who cannot physically attend the working sessions of the Congress. However, the presenter will have to register and pay the full registration fee. You can send a video with the presentation, to be no longer than 10 minutes. The file formats accepted include avi. wmv. divx. or mkv.
To submit:

  1. ​Before 15 June 018: Complete the submission form and submit the full paper to

  2. ​​​Before 10 July 2018: acceptance/rejection decission will be mailed by the organising committee to the contact author. 

  3. If your manuscript is accepted, please, complete the registration (at least one author) before 1 September 2018.