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Invited speakers

Travel and Tourism Research Association 2019

Associate Professor Luisa Andreu, Department of Marketing, Faculty of Economics, University of Valencia, Spain

Associate Professor Luisa AndreuLuisa Andreu is Associate Professor of Marketing at the Department of Marketing, Faculty of Economics, University of Valencia, Spain. [Luisa Andreu] Luisa has a PhD in Economics and Business Administration from the University of Valencia (Spain), and a Master of Science in Tourism Management and Marketing from Bournemouth University (UK). She is a Member of American Marketing Science (AMS), European Academy of Marketing (EMAC), and the Spanish Association of Scientific Experts in Tourism (AECIT). She has participated in conferences organized by the Academy of Marketing Science (AMS), and co-chaired the Tourism Marketing track of the European Marketing Conference 2018 (EMAC), Tourism: State of the Art II and EuroCHRIE, among others. Luisa has also been engaged with the Advances in Tourism Marketing Conferences (ATMC). She serves as associate editor for the Journal of Hospitality and Tourism Research and Journal of Destination Marketing & Management. Luisa is a visiting scholar at University of Cambridge (UK) and Penn State University (US). Her research interests include the analysis of destination marketing, tourist behaviour, service marketing, corporate social responsibility and digital marketing.

Sandra Carvao, Chief, Market Intelligence and Competitiveness at World Tourism Organization (UNWTO), Spain

Sandra CarvaoSandra is the Chief of Market Intelligence and Competitiveness at World Tourism Organization (UNWTO). She has served UNWTO in a range of positions including Chief of Communications and Publications, Deputy Chief at UNWTO's Market Trends, Competitiveness and Trade in the Tourism Services Department where she coordinated the Tourism Resilience Committee to address the impacts of the global economic crisis 2008 - 2009 on tourism. She has a degree in International Relations, Economics Branch, from the Instituto de Ciencias Sociais e Politicas/Universidade Technica de Lisboa in Portugal and a postgraduate degree in Marketing from the Universidad Complutense de Madrid in Spain.

Professor Carlos Costa, University of Aveiro, Portugal and Editor of the Journal of Tourism & Development

Professor Carlos CostaProfessor Carlos Costa is Professor Catedrático and Head of the Department of Economics, Management, Industrial Engineering and Tourism (DEGEIT) of the University of Aveiro and Editor of the Journal of Tourism & Development (Revista de Turismo e Desenvolvimento). He holds a PhD and MSc on Tourism Management (University of Surrey, UK), and a BSc on Urban and Regional Planning (University of Aveiro, Portugal). Carlos is the leader of the PhD Tourism Programme of the University of Aveiro and is also the head of the Tourism Research Centre of the University of Aveiro (included in GOVCOPP and evaluated by the Portuguese Government with ‘Excellent’). He is also Scientific Coordinator of the “idtour-unique solutions” – tourism spin-off company (private sector) located in the University and responsible for knowledge and innovation transfer to the tourism sector. Carlos is involved in a number of national and international tourism projects. Carlos is also frequently invited by the Portuguese Agency of Accreditation (A3Es) and by the Foundation for Science and Technology (FCT) for their evaluation panels.

Professor Rachel Dodds, Ted Rogers School of Management, Ryerson University, Canada

Professor Cleopatra VeloutsouRachel Dodds is a Professor at the Ted Rogers School of Management, Ryerson University, Canada. She is a recognized expert in the field of sustainable tourism and has published globally on the topic. Rachel has over 20 years of tourism experience working with tour operators, destination management companies, accommodation facilities, festivals and non profit organizations and still works actively with industry in her role as a consultant to help the tourism industry more sustainable.  Her recent research examines sustainable tourism, environmental management, festivals, marketing and tourist motivations. Prior research has focused on corporate social responsibility, islands and tourism policy. Overtourism: issues, realities and solutions a book edited by herself and Richard W. Butler is due out in spring 2019.

Professor Xavier Font, University of Surrey, UK

Xavier FontDr Xavier Font is professor of sustainability marketing at the University of Surrey. He researches and develops methods of sustainable tourism production and consumption. He has published widely in sustainable tourism certification, and has consulted on sustainable product development, marketing and communication for UNEP, UNCTAD, UNWTO, IFC, EC, VisitEngland, Fáilte Ireland, WWF and the Travel Foundation amongst others. Since January 2019, he is the new co-editor of the Journal of Sustainable Tourism. He has conducted over 130 courses for more than 2500 businesses on how to market and communicate sustainability, see

Professor Alan Fyall, University of Central Florida, USA and coEditor of Elsevier’s Journal of Destination Marketing & Management

Professor Alan Fyall

Professor Alan Fyall is Orange County Endowed Professor of Tourism Marketing, Graduate Programs’ Director and Interim Chair of the Tourism, Events & Attractions Department at the Rosen College of Hospitality Management, University of Central Florida (UCF). Alan is also a core member of UCF’s National Center for Integrated Coastal Research. He has published widely in the areas of tourism and destination marketing and management including 22 books. Dr. Fyall is a former Member of the Bournemouth Tourism Management Board (DMO) and Board of Solent Synergy Limited in Southern England, and has conducted numerous consulting and applied research projects for clients in the UK, European Union, Africa, the Caribbean, USA, Central and South America, and South East Asia. Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 PhDs. He is coEditor of Elsevier’s Journal of Destination Marketing & Management while his current research interests relate to smart and sustainable tourism and destination resilience in Florida, the Caribbean and South East Asia. Alan is also Board Member of the Blue Community Consortium, based in Florida. 

Olivier Henry-Biabaud, Founder & CEO of TCI Research

OliverOlivier Henry-Biabaud founded TCI Research in 2010. He has 20 years’ experience in market research at global companies, including TNS and Ipsos. As a specialist in the visitor experience, he has been in charge of large-scale research programs measuring destination competitiveness for over 80 countries, regions, cities, and international tourism organizations. Olivier is a regular speaker at international forums about tourism competitiveness, a member of the UNTWO Panel Experts and Knowledge Network, and a Board Member of the Travel and Tourism Research Association’s Europe chapter.

Professor Cathy Hsu, The Hong Kong Polytechnic University (PolyU).

Professor Cathy HsuCathy Hsu is the Chair Professor of Hospitality and Tourism Marketing in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University (PolyU). Prior to joining PolyU in July 2001, she was teaching in the USA for 12 years in two different state universities. Her research foci have been tourist behaviors, resident sentiment, and hospitality marketing and branding.  She has obtained numerous extramural and intramural grants and has over 300 refereed publications.  She has served as a consultant to various hospitality organizations, such as the Garden Hotel in Guangzhou, City of Dreams in Macao, Hong Kong Tourism Board, World Tourism Organization, and Kansas Travel and Tourism Development Division. She has provided training to numerous hotel and tourism organizations over the years on service quality, branding, and marketing. Before becoming an academic, she worked in the hotel industry as part of the Hilton and Holiday Inns teams. Professor Hsu serves on 15 journal editorial boards. She received the John Wiley & Sons Lifetime Research Achievement Award in 2009 and International Society of Travel and Tourism Educator’s Martin Oppermann Memorial Award for Lifetime Contribution to Tourism Education in 2011.​

Scott McCabe, Professor of Marketing and Tourism, Nottingham University Business School

Professor Scott McCabe

Scott McCabe is Professor of Marketing and Tourism at the Nottingham University Business School, where he currently holds the role of Head of Professional Practice, responsible for continuing professional development activities in the School. 

Scott’s research focuses on the qualities of tourist experience, consumer behavior and tourist decision-making. More recently, his work has engaged debates in pro-social and pro-environmental tourist consumption, as well as responsible and ethical consumer behavior. His main research expertise is in qualitative methods, especially socio-linguistics (ethnomethodology and Conversation Analysis). He is interested in inter-disciplinary perspectives, encompassing sociology, consumer psychology and geography. Since 2006, he has been working on a program of research on the motivations, experiences and outcomes of holiday experiences for severely disadvantaged UK consumers. Working with a range of small and large charities, his research has helped to promote the concept of ‘social tourism’ in the UK, influencing policy and practice, raising public awareness and establishing a link between holidays and subjective wellbeing outcomes. He has worked alongside European colleagues to promote social tourism internationally and within the academy.

He has published widely in the tourism field, with one book, three edited volumes, and around 65 peer reviewed research outputs. He is the current co-Editor in Chief (alongside Sara Dolnicar) of Annals of Tourism Research and sits on the board of a number of other journals, including; Annals of Leisure Research, the Journal of Policy Research in Tourism, Leisure and Events and the International Journal for Contemporary Hospitality Management. Scott has been a member of the International Sociological Association (RC 50 on International Tourism) since 2004. He is currently the co-VP for organizing the world congress in sociology sessions for the RC50.

Assistant Professor Luiz Mendes-Filho, Tourism Department, Federal University of Rio Grande do Norte (UFRN), Brazil

Assistant Professor Luiz Mendes-FilhoLuiz is Assistant Professor in the Department of Tourism at Federal University of Rio Grande do Norte (UFRN), Brazil. He holds a PhD in Business Information Systems from Auckland University of Technology (AUT), New Zealand. Luiz is a researcher in the Brazilian National Council for Scientific and Technological Development (CNPq - Brazilian federal government organization), director of Tourism Management Studies Research Lab (GESTUR) at UFRN, and co-editor of the journal Revista de Turismo Contemporâneo (RTC). He is also a member of the following international and Brazilian associations in Tourism: International Federation for IT and Travel & Tourism (IFITT), ANPTUR, and ABRATUR. Currently, Luiz is a visiting scholar in the Department of Tourism and Hospitality at Bournemouth University (UK). His areas of interest include Information Technology and Communication (ICT) in Tourism, Smart Tourism, Social Media, and ICT adoption in Tourism.

Professor Tanja Mihalič, University of Ljubljana, Slovenia

Professor Tanja MihaličProfessor Tanja Mihalič is Professor at the Department of Economics and Head of Tourism Institute and Erasmus Mundus European Master in Tourism Management program at the Faculty of Economics the University of Ljubljana, Slovenia. Prof Mihalič is also the Vice dean for student affairs at the Faculty of Economics. Professor Mihalič is a member of the UNWTO World Committee on Tourism Ethics and a board member of the International Association of Tourism Economics. She is a co-editor or active member of editorial boards of many academic journals. She is also an expert evaluator for the European Commission. Her research interests include tourism economics and management, environmental economics, sustainability and educational and tourism industry values. She has experience in developing tourism educational and research programs and as adviser in sustainable and responsible tourism to national governments and EU and global bodies.

Professor Nigel Morgan, Swansea University, UK

Professor Nigel MorganProfessor Nigel Morgan is Associate Dean for Special Projects and Head of the Business Department at Swansea University’s School of Management, where he holds a Chair in Visitor Economy Management. Nigel has a professional background in tourism and sport development, research and strategy and marketing at Sport Wales and in Welsh local authorities and has held senior academic posts and professorial titles in six universities in the UK, Norway and Italy. He formerly led Surrey University’s Digital Visitor Economy Research Group (2013-16); and was a member of Visit Wales’ Advisory Board (2014-2017). Nigel is a Fellow of the Royal Society of Arts, the Tourism Society and the Chartered Management Institute, a Board Member of the International Place Branding Association and Chair of the Mission Art Gallery and a recipient of the Shaw-Mennell Prize for services to Leisure Studies (2016). The ESRC, EU and Norwegian Research Council have funded Nigel’s research and he has conducted 40-plus consultancy projects for organisations in Wales, Europe, the USA and Asia (e.g. UEFA, Visit Wales, the BBC, Orlando-Sanford Airport, China National Tourist Office). His areas of expertise include: Tourism and wellbeing; tourism and inequality; gender; destination development & management; precarious work; knowledge networks.

Associate Professor Ana María Munar, Copenhagen Business School, Denmark

Image of Ana María MunarAna María Munar is Associate Professor at Copenhagen Business School, Denmark. With research interests in digital technologies, epistemology, higher education, and gender, her latest publications focus on post-disciplinarity, social media and gender in academia. Over the years, Ana has served on several national and international boards and networks. Nowadays, she holds positions at the Diversity and Inclusion Council at Copenhagen Business School, the Critical Tourism Studies Network, Women Academics in Tourism and several tourism journals. She is engaged in curriculum and education development, and coordinates the tourism and hospitality concentration at the Bachelor of Service Management and Business Administration. Ana has delivered numerous conference presentations and keynote addresses in her research areas.

Vincent Nijs, Tourism Research Manager, The Research Department of VISITFLANDERS (Belgium)

Daniela Wagner

Vincent acquired his Master in Sport & Leisure Sciences at the University of Leuven, focussing on sport and leisure marketing, management and measurement. In 2017 he finished the MBA in Tourism Management at Modul University Vienna (Austria). Vincent is working with tourism related data and research for 19 years, and also gained experience as project director of an online research company in Belgium. He is currently focussing on a project on carrying capacity and sustainable tourism development in Flanders. Sharing practical leisure and tourism insights, lecturing, translating and presenting tourism related business intelligence are some of his main interests. Vincent is member of the European Travel Commission’s Market Intelligence Committee and former chairman of this group.

Professor Mike Peters, (University of Innsbruck, Austria) The Relevance of Family businesses in Tourism and Hospitality

Professor Mike PeterMike was born in Germany, completed his apprenticeship as a restaurant specialist and worked for several years in the hotel industry. He worked in small businesses in Bavaria where he learned the benefits but also problems that typical small businesses face. Mike studied Business Administration at the University of Regensburg Germany and the University of Innsbruck Austria and specialized in tourism and service economy. He completed his doctorate in 2001 and habilitated at the University of Innsbruck. In 2006 he was Research Fellow at Simon Fraser University in Burnaby (BC, Canada), in 2009, he was invited as Associate Visiting Professor at Hong Kong Polytechnic University (China). Mike has been president of the ICRET (International Center for Research and Education in Tourism) since 2009 and since 2018 he is the chapter president of the TTRA Europe (Travel and Tourism Research Association). Mike is the speaker of the Research Centre Tourism & Leisure at the University of Innsbruck, an initiative which serves as an interdisciplinary research platform for tourism research in Austria. Mike’s research focus is on researching the heterogeneity of family businesses and small businesses. He investigates factors influencing entrepreneurial behavior and tourism and hospitality firm's success.

Professor Haiyan Song, The Hong Kong Polytechnic University

Professor Cathy HsuProfessor Haiyan Song is Mr and Mrs Chan Chak Fu Chair Professor in International Tourism and Associate Dean (Research) in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. He has a background in Economics with research areas in tourism demand analysis, tourist satisfaction and wine economics. Professor Song has been involved in a number of high level consultancy projects related to tourist satisfaction and service quality indexes, tourism satellite account, and tourism education for UNWTO, PATA, the Hong Kong Tourism Commission, Macau SAR Government Policy Research Office, Guangdong Tourism Administration and Guangzhou City Tourism Bureau. Professor Song has published more than 100 articles in top tier hospitality and tourism journals. He is an expert in tourism impact assessment, tourist satisfaction and service quality indexes, tourism and hotel demand forecasting and consumer behavior. He is an elected Fellow of the International Academy for the Study of Tourism. Professor Song received the John Wiley and Son’s Life Time Achievement Award in Research by the International Council on Hotel, Restaurant and Institutional Education (ICHRIE) in 2011 and the Michael D. Olsen Research Achievement Award in Hospitality and Tourism in 2013.

Professor Cleopatra Veloutsou, University of Glasgow UK and co-Editor in Chief of the Journal of Product and Brand Management.

Professor Cleopatra VeloutsouProfessor Cleopatra Veloutsou is a Professor of Brand Management in the University of Glasgow Adam Smith Business School in the UK. She is the Cluster Lead for the Marketing and she is the Convener of the MSc in International Strategic Marketing. Her primary research interest is on Brand Management. She has also worked in Relationship Marketing and Marketing Communications. Cleopatra has published over 40 articles in Academic Journals and her work has appeared in outlets such as International Journal of Advertising, the International Marketing Review, the Journal of Brand Management, the Journal of Business and Industrial Marketing, the European Journal of Marketing, the Journal of Business Research, the Journal of Industrial Marketing Management, the Journal of Marketing Management, the Journal of Product and Brand Management and the Journal of Services Marketing. Cleopatra is the co-Editor in Chief of the Journal of Product and Brand Management and she sits on the editorial board of a number of international academic journals, including the European Journal of Marketing, the Journal of Brand Management, Journal of Services Theory and Practice, and the Journal of Financial Services Marketing. She is teaching primarily Brand Management, Marketing Communications, Marketing Management and Management Research Methods at all levels.

Daniela Wagner, Director International Partnerships Jacobs Media Group (Travel Weekly) & Pacific Asia Travel Association (PATA) European Coordinator

Daniela WagnerDaniela heads up strategic international business development for Travel Weekly Group and is responsible for creating new international events in Asia, the Middle East and Europe, as well as bringing new clients into the UK market through existing Travel Weekly channels. Daniela was the co-founder and CEO of eWaterways Cruises, a global online aggregator of small ship cruises with over 1200 contracted ships selling from over 300 suppliers through multiple distribution channels. She has previously held positions with OctopusTravel and Cendant/Travelport B2C Business Group, leading online travel portal for hotels (under GTA (Gullivers Travel Associates). Other leading positions included Vice President, Corporate Affairs for the World Travel & Tourism Council (WTTC), and the Executive Director for the European Tour Operators Association (ETOA). Daniela is an enthusiastic, energetic and personable general manager with a 30-year track record of outstanding achievement in the travel industry. In 2005 she was nominated for a First Woman Award and was the winner of e-tid’s personal achievement award and recently received the IIPT Celebrating Her Award at ITB Berlin.