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Spreading the word

BU's Journal of Promotional Communications

The Journal of Promotional Communications is an open-access, peer-reviewed, online journal which publishes original research produced by undergraduate and postgraduate students.

Our aim is to encourage diverse perspectives and approaches to the study of promotional communication and the work published in our journal draws on a variety of disciplinary areas covering, but not exclusive to, marketing, advertising and PR theory, as well as consumer culture and behaviour, political communications, media studies, sociology, cultural studies and management.

The Journal of Promotional Communications encourages submissions from current undergraduate and postgraduate students, as well as those who have graduated within the past 12 months. Submissions can include research on any subject related to promotional communication engaging with a range of theoretical and methodological perspectives.

Download a copy of the publication from the journal website

Promotional Communications Conference

Final-year students studying the undergraduate degree programmes in the Corporate and Marketing Communications framework benefit from the opportunity of writing a research paper for the journal as a way of fulfilling the dissertation component of their degrees.

Students are given an opportunity to present their papers at the annual Promotional Communications Conference. This event continues to grow year on year, attracting leading industry figures and engaging the whole academic department.