Debbie is a Senior Principal Academic in The Business School. She is also a Chartered Manager and Senior Fellow of The Higher Education Academy. She currently teaches Strategy and Leadership on both the undergraduate and postgraduate programmes. She also has undertaken guest lectures within other Management programmes both in the UK and overseas. Her current research interests include stakeholder management, systems thinking in decision making and legacy planning. Other activities include being part of the ESRC funded Sports Tourism initiative (STORMING) to undertake research into Sports Tourism opportunities and challenges, and the F.A.M.E. framework of event evaluation (HEIF Funded) and the FestiM project using social media to measure event reach. More recently she has been involved in commercial training for organisations in relation to improving their mobile marketing initiatives and is a regular contributor to both the BU Festival of Learning and the Festival of Enterprise. She has extensive leadership experience both within and outside the University and brings her own unique take on 21st leadership styles. Currently she is also Director of the Help to Grow Management Programme at Bournemouth University, delivering training to SME’s for the British Government.

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