Dr Guljira Manimont

Dr Guljira Manimont is a Lecturer in Business and Management in the Department of Marketing, Strategy and Innovation at the Bournemouth University. She has been based in the department since moving from Australia where she completed her PhD in Marketing from Queensland University of Technology (QUT). She previously held both teaching and research roles at QUT Business School and Creative Industries Faculty (Industrial Design). Dr Guljira received her MSc in International Marketing (specialising in Customer Management) from the University of Strathclyde and Bbus in Hospitality Management from James Cook University Australia.

As a food Instagramer (@foodietheorist)/photographer turned destination marketing researcher, Dr Guljira is passionate in her belief that images shape the way people understand and act upon, and this has sparked her research interests in rethinking about images utilised for creating the attractiveness of culinary places in the social media environment. She has presented her research internationally and published in high ranking journals, including Tourism Recreation Research and Heliyon. If you are considering applying for a PhD, you are welcome to get in touch.

Research Interests: Destination branding and precinct development, culinary tourism, social media and visual research methods, consumer behaviour and pro-environmental behaviour in pleasure-seeking contexts and enhancing engagement and experiences

Research Supervisions: Dr Guljira is interested in supervising Honours, Masters by Research and PhD students. Examples of projects and areas of research she is interested in supervising include (but are not limited to); social media adoption, destination brand performance measurement, the psychology behind restaurant design and optimising value through service design.