I'm a trained microethnographer of social interaction. The objectives of my research include revealing the micro-foundations of marketing and management communication, pursuing societal and business outcomes as interactional projects, and proposing implications for training in different workplaces. My research has been disseminated through various academic outlets, as well as collaborations with practitioners and the wider public in the U.S., Denmark, Japan and the U.K.

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Outreach & engagement

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