William Proctor is Associate Professor in Popular Culture at Bournemouth University where he primarily teaches on BA English and BA Communication and Media degrees. Before joining Bournemouth University in 2014, William worked as a visiting lecturer at the Centre for Research in Media and Cultural Studies, University of Sunderland which is also where he completed his PhD thesis.
Dr. William Proctor is currently writing a single-authored monograph, 'Reboot Culture: Comics, Film, Transmedia', for Palgrave Macmillan (forthcoming). His research interests include transmedia storytelling, adaptation, reboots, franchising and audiences. William is also co-editor on the edited collections, 'Transmedia Earth: Global Convergence Cultures' (with Matthew Freeman, Routledge 2018); 'Disney's Star Wars: Forces of Production, Promotion and Reception' (with Richard McCulloch, University of Iowa Press, 2019); Horror Franchise Cinema (with Mark McKenna 2021); and The Scandinavian Invasion: Nordic Noir and Beyond with Richard McCulloch (Peter Lang 2022); as well as edited themed-sections of 'Participations: International Journal of Audience and Reception Studies' on 'audiences and worldbuilding' (with Richard McCulloch, 2016) and 'toxic fan practices' (with Bridget Kies, 2018). He has published on a variety of topics related to popular culture.