This colloquium will be hosted by The Universidad Loyola Andalucía, Seville, in partnership with Bournemouth University’s Faculty of Management.
The theme is ‘Managing uncertainty through a time of change in Higher Education marketing’.
This colloquium will initiate discussion, drive collaboration and grow networks amongst marketing academics and HE marketers, which will promote, advance and disseminate current practices and developments in HE marketing.
There will be an associated special edition of ‘The Journal of Marketing in Higher Education’.
On Monday 1 April the event will run from 10am-4pm and there will be a 'traditional Spanish evening' in Seville with dinner, drinks and flemenco! The event will run from 10am-2pm on Tuesday 2 April and there will be an opportunity to go to an optional city tour in the local area.
We have negotiated a discount for rooms at the Silken Palace Hotel for this event.
If you have any questions, please contact Helen O'Sullivan (email@example.com).
We welcome Abstracts of up to 300 words for papers including, but not limited to the themes of:
- Managing uncertainty in HE marketing
- Wellbeing and Happiness in HE
- HE Marketing Ethics
- HE Green Marketing
- HE Sustainability
- Conscious branding in HE
- The Impact of the Student Consumer
Please email Abstracts (300 words maximum) to: firstname.lastname@example.org by 31 November 2018.
We are delighted to welcome Dr Cristián Saracco to present the Keynote presentation.
With more than 25 years of experience, Dr Cristián Saracco has a PhD in Corporate Communication and Strategic Knowledge Management, holds an MBA and is an Industrial Engineer. His research area is focused in the relation among people and companies when sharing intuitively values. Dr Saracco is an Associate Professor for undergraduate, postgraduate and executive education programs at the Loyola Andalusia University. He is the Founding Partner of Allegro 234 | The crafted branding company –a Certified B Corp®, member of Medinge Group, a think tank of brand experts from around the world whose purpose is to influence business to become more humane and conscious, and from 2014 onwards, Member of the Board of AEBrand –the Branding Association of Spain.
This includes registration, refreshments & lunch, sightseeing trip and dinner in Seville.
Early bird rate: £130
Dr Chris Chapleo - email@example.com
Ms Helen O’Sullivan - firstname.lastname@example.org
Dr Purificación Alcaide-Pulido - email@example.com
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