"Vanilla, shock and entertainment - marketing in the era of emotions"
On behalf of the International Association on Public and Nonprofit Marketing (IAPNM), we are pleased to announce that Bournemouth University’ Department of Marketing will be hosting the 17th IAPNM Congress in September 2018.
The International Congress on Public and Non Profit Marketing (IAPNM) is an annual event organised by major universities and scientific institutes that offers a friendly atmosphere and professional work environment for the presentation and discussion of the latest scientific and practical advances in the areas of public and nonprofit marketing, as well as in any other issue related to corporate social responsibility, social marketing and management of nonprofit organisations.
IAPNM not only receives contributions from marketing and management, but also from academics and professionals from other related disciplines, who are concerned with or interested in these areas of knowledge.
The Congress, whose first meeting took place in 2002, provides a point of productive meeting to encourage collaborative projects and to foment international cooperation research.
We look forward to welcoming you in Bournemouth with a vibrant programme.
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Dr Elvira Bolat, IAPNM 2018 Congress Chair
Dr Julie Robson, IAPNM 2018 Congress Chair
Dr Kaouther Kooli, IAPNM 2018 Congress Chair