This course will cover:
- Technology enabled tourism and hospitality marketing
- Smart tourism and the collective competitiveness of destinations.
Technology has emerged as the pervasive and robust platform for the tourism organisation and destination distribution and management. The Web 2.0 and consumer generated content based social media engagement are revolutionising global tourism. New developments such as Augmented Reality provide incredible opportunities for tourism organisations to develop their competitiveness. Only tourism organisations and destinations that can take full advantage of the opportunities will be able to capitalise on the benefits in the future and enhance their competitiveness. This seminar will challenge participants to think of their use of technology and their digital foot print to maximise their visibility, engagement, conversion and loyalty. Participants will be encouraged to think of how they can cocreate tourism experiences and how they can develop benefits for all participants in the marketplace.
Smartness takes advantage of interconnectivity and interoperability of integrated technologies to reengineer processes and data in order to produce innovative services, products and procedures towards maximising value for all stakeholders. This reengineering enables shaping products, actions, processes and services in real-time, by engaging different stakeholders simultaneously to optimise the collective performance and competitiveness and generate agile solutions and value for all involved in the value system. Looking into the future this seminar will emphasise the importance of network competitiveness and how to maximise the benefits for all stakeholders. Smartness is the glue of interconnected and mutually beneficial systems and stakeholders and provides the infostructure for the value creation for all. Participants will be encouraged to consider how they can optimise their competitiveness based on optimising the performance of their networks in smart destinations and smart tourism hospitality ecosystems.
Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. His latest assignment with Government and Public Sector organisations was to develop an eTourism Strategy for the Egyptian Tourism Authority and the Ministry of Tourism in Egypt as part of the Austrian Twinning project, whilst he recently completed a project on the development of Hotel School for the Government of Andorra. He has also been advising private sector organisations such as TUI, Pestana, Opodo.co and, YouTravel.com, on the strategic aspects of their business.
Masterclass course fees: £145
Discounts apply for multiple course bookings:
- Two half-day courses on the same day: £130
- One week of half-day courses: £595
- All half-day courses: £995
- All masterclasses & half-day courses: £1295