On this course, you will cover:
- Cultural differences between Chinese, Korean and Japanese tourists as service receivers
- Critical points of service perception in terms of satisfaction/dissatisfaction
- What UK enterprises can learn from their Hong Kong counterparts in terms of delivering service to Chinese, Korean and Japanese tourists.
While outbound tourism from East Asia is growing at a steady pace, more and more service providers have to acknowledge the effects of culture on their guests’ service perception and satisfaction. It is thus crucial for academics and practitioners alike to understand the cultural notions underlying East Asian tourists’ evaluation of their relevant service experiences.
This course will cover the salient features of Chinese, Korean and Japanese tourists as customers and service receivers. Based on a large scale project on inbound tourism to Hong Kong.
Dr Philipp Wassler is a lecturer in the Department of Tourism and Hospitality. Philipp spent more than seven years studying and working in East and Southeast Asia, specializing on cultural studies, host-guest relations and tourist experience. He has taught in Hong Kong, Vietnam, Macau and Italy and has worked on several research projects in Europe, Australia, Asia and America.
Half-day course fees: £70
Discounts apply for multiple course bookings:
- Two half-day courses on the same day: £130
- One week of half-day courses: £595
- All half-day courses: £995
- All masterclasses & half-day courses: £1295