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Marketing

Marketing, Advertising, Digital Media and Public Relations subject guide

Academic Search Ultimate

>> Go to Academic Search Ultimate

  • Subject coverage: Science; social science; education; psychology; language and linguistics; arts and literature
  • Size/scope: over 17,000 titles
  • Type of content: journal articles, book reviews, conference proceedings
  • Level of access: Full text of over 10,000 titles.

The contents of this database are included in mySearch

Can be selected using advanced search in mySearch

AdForum

>> Go to AdForum

  • Subject coverage: a library of advertising campaigns and case studies from around the world
  • Type of content: case studies, images and audio visual content from advertising campaigns across a range of media
  • Level of access: full access to the Creative Library.

Create an account on-campus to enable login off-campus

Adwanted Connected

>> Go to Adwanted Connected

Adwanted Connected is a media research, analysis and planning tool. It provides a powerful set of reports that can run trends, dig deeper into the data, run geo targeted media maps and more.

Username and password required. Details are available from the library area in Brightspace

BoB

>> Go to BoB

  • Subject coverage: access TV and radio programmes from over 65 'free-to-air' channels using a programme guide and a search option. Option to schedule recordings up to seven days in advance and request programmes broadcast over the previous 30 days.  Search BoB to access other users' recorded programmes. Permanent archive of all broadcast content from nine channels: BBC1 London / BBC2 / BBC4 / ITV London / Channel 4 / More4 / Channel 5 / BBC Radio 4 / BBC Radio 4 Extra. Content plays in your web browser with access available both on and off campus. 
  • Type of content: TV and radio programmes
  • Date range: 2007 to present
  • Level of access: BU staff/student login required; registration required on first use. Available off-campus, but not outside the UK.

>> Further information

Business Source Ultimate

>> Go to Business Source Ultimate

  • Subject coverage: business and management
  • Size/scope: over 45,000 sources
  • Type of content: academic journal articles and business trade titles
  • Level of access: Some full text available.

The contents of this database are included in mySearch.

Can be selected using advanced search in mySearch

Communication Source

>> Go to Communication Source

  • Subject coverage: communication studies, mass media, journalism
  • Size/scope: over 1000 journal titles
  • Type of content: journal articles, encyclopaedias, handbooks
  • Level of access: full text of over 600 journals.

The contents of this database are included in mySearch

Ebook Central Academic Complete

>> Go to Ebook Central Academic Complete

  • Subject coverage: multidisciplinary database of ebooks
  • Size/scope: 146,000 e-books covering all academic subjects including: business and economics; computers, engineering and applied science; education; humanities; science, medicine and allied health; social sciences
  • Type of content: academic books
  • Level of access: full text.

The contents of this database are included in mySearch

Can be selected using advanced search in mySearch

EBSCO Host Databases

>> Go to EBSCO Host Databases

This is the hyperlink to the EBSCO database set configured to search in every database we have access to.

Emerald Insight

>> Go to Emerald Insight

  • Subject coverage: management, marketing, and accounting journals (plus multidisciplinary topics such as law, hospitality and tourism, quality etc.)
  • Size/scope: Encompassing all 310 publications from the eJournals Premier Collection - the flagship collection from Emerald Publishing. 
  • Type of content: academic journal articles and open access eBooks
  • Level of access: some full text available.

The contents of this database are included in mySearch

Fame

>> Go to Fame

  • Subject coverage: financial accounts and management details on UK companies For financial accounts of bank and financial institutions, use BankFocus
  • Size/scope: 2 million plus companies
  • Type of content: accounts and company information
  • Data range: last 10 years
  • Level of access: full text.

Note: To identify yourself type Bournemouth University in the search box or select Bournemouth University from the drop down list

Henry Stewart Talks: The Business & Management Collection

>> Go to Henry Stewart Talks

  • Subject coverage: finance, management, global business and marketing management
  • Size/scope: 700+ talks
  • Type of content: online audio-visual talks.

The contents of this database are included in mySearch

Kanopy

>> Go to Kanopy

  • Subject coverage: multi-disciplinary database of educational films
  • Type of content: online streaming audio-visual.

​The contents of this database are included in mySearch

Mintel

>> Go to Mintel

  • Subject coverage: For a full list of sectors, themes and demographics covered, click on the 'Category Overview' option when you access Mintel. Here's a shortlist of categories: Automotive; Beauty and Personal Care; Business to Business; Drinks; Financial Services; Food; Foodservice; Health & Nutrition; Household; Marketing & Communications; Pet; Retail & Apparel; Technology & Media; Travel, Leisure & Entertainment
  • Size/scope: covering domestic consumer products and services, plus marketing news and reports from UK trade press
  • Level of access: full text available.

Note: Use of Mintel is restricted to academic use only

>> Online Help

​The contents of this database are included in mySearch

Can be selected using advanced search in mySearch

Mintel Market Sizes

>> Go to Mintel Market Sizes

  • Subject coverage: Industries covered : Alcoholic Drinks; Beauty, Personal Goods & Toiletries; Food; Household / Home; Non-Alcoholic Drinks; Pharmaceuticals
  • Size/scope: Quantitative Database providing market sizes, segmentation, market share and socio economic data for 34 countries
  • Level of access: Market size data.

Note: Use of Mintel Market Sizes is restricted to academic use only and permits the  download or print of no more than fifty-five (55) Datasets per Session. It also permits an authorised user to include in any dissertation or thesis a combination of no more than five (5) each of the following: (a) up to twenty-five percent (25%) of a single Snapshots report and (b) a Dataset

Newspapers

>> Go to Newspapers

Links to databases with newspaper content. Includes Nexis Uni (the main non-facsimile database), PressReader (platform hosting facsimile versions of recent newspaper and magazine editions), historical newspaper databases (e.g. The Times Digital Archive) and individual publication subscriptions (e.g. FT.com).

Nexis Uni

>> Go to Nexis Uni

  • Subject coverage: multidisciplinary database of local, regional, national, and international newspapers. It also includes journals, broadcasts, newswires, blogs, legal sources, and business/company information
  • Type of content: local, regional, national, and international newspapers, with some journals and other media
  • Level of access: full text.

Note: View the training videos in Nexis Uni Help to find out how to use the database effectively.

​The contents of this database are included in mySearch

Can be selected using advanced search in mySearch

Orbis Europe

>> Go to Orbis Europe​

  • Subject coverage: annual accounts and management details of the top public and private companies actively trading in 41 European countries
  • Size/ scope: covers 330,000 companies
  • Type of content: statistics, full financial reports, financial and management data
  • Date range: annual accounts for up to 10 years
  • Level of access: full text.

O'Reilly

>> Go to O'Reilly

  • Subject coverage: digital library of e-books and videos covering subjects such as business, computing, programming, design and engineering
  • Level of access: full-text.

Passport (Euromonitor International)

>> Go to Passport

Note: On campus, you can access Passport as a guest user where you’ll be prompted to set up a Passport account. New users off-campus can only log-in using Open Athens where you’ll have to self-register the first time you visit. You must use your BU email account to register.

  • Subject coverage: online market research tool monitors industry trends and gives you strategic analysis and a market size and market share database for products across key countries. Passport is Euromonitor International's global market analysis software platform, which analyses the industry in countries around the world
  • Size/scope: 24 industry categories for 80 countries. Economy data for 210 countries
  • Type of content: marketing research reports
  • Level of access: full text.

>> Introduction to Passport video

PressReader

>> Go to PressReader

  • Subject coverage: newspapers
  • Size/scope: over 2,000 UK and international newspapers
  • Type of content: all major daily and business newspapers, also general business and industry publications
  • Type of content: facsimiles of newspapers
  • Date range: last 365 days for most titles (The Guardian last 14 days only)
  • Level of access: full text.

>> Quick Start Guide

Scopus

>> Go to Scopus

  • Subject coverage: sciences and social sciences
  • Size/scope: citation database indexing 15,000 peer-reviewed journals from more than 4,000 publishers, open access journals, conference proceedings, trade publications, book series, patent records and scientific web pages. It contains over 33 million records
  • Type of content: citation data
  • Date range: 1841-present
  • Level of access: some links to full text available.

Stash

>> Go to Stash

Access to a growing archive of thousands of motion projects, showcasing a collection of motion design, animation and VFX projects plus behind-the-scenes features and interviews. 

TGI (Target Group Index) Snapshot

>> Go to TGI (Target Group Index) Snapshot

TGI Snapshot is Kantar Media’s newest Market and Consumer research tool and is a new and improved version of TGI SalesTab. 

TGI (Target Group Index) is the world's leading provider of single-source marketing and media surveys. Snapshot is a marketing research tool that allows users to easily analyse audience and consumer attitudes in relation to thousands of products and brands, as well as advertising medium.

  • Subject coverage: UK market research and demographic data from TGI Survey including 500 product areas and 4,000 brands
  • Type of content: market research and demographic data.

Web of Science

>> Go to Web of Science 

Note: Select UK Federation from Institutional Sign In and search for Bournemouth University

  • Subject coverage: arts, humanities, sciences and social sciences
  • Size/scope: citation databases that allow searching for a specific article by subject, author, journal or author address. It is also possible to search for articles that cite a known author or work

               Web of Science consists of:
               Science Citation Index 1899-present
               Social Sciences Citation Index 1898-present
               Arts & Humanities Citation Index 1975-present
               Conference Proceedings Citation Index - Science 1990-present
               Biosis Previews Archive 1969-2008
               Medline 1950-present
               Journal Citation Reports and Essential Science Indicators

  • Type of content: academic journal article
  • Date range: 1945-
  • Level of access: some links to full text.

>> User Guide

World Advertising Research Centre (WARC)

>> Go to World Advertising Research Centre (WARC)

  • Subject coverage: Advertising
  • Size/scope: Information supplied by key professional organisations in the area of advertising including the American Association of Advertising Agencies (AAAA), Advertising Research Foundation (ARF), Admap, European Society for Opinion and Marketing Research (ESOMAR), Institute of Practitioners in Advertising (IPA)
  • Type of content: case studies, statistics, conference papers and full text of selected journals including the Journal of Advertising Research and ADMAP
  • Level of access: some full text available.
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