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Change & Organisation Culture

  • Delivery:
  • Credits:

One of the key functions of leadership could be said to be the creation, management, and sometimes even the destruction of organisation culture.

This Build your own MA (BYOMA) short course will enable you to understand what organisation culture is and how a successful leader or manager can use it to manage and motivate people in the organisation. You will recognise the diverse cultures of organisations and how they operate.

You will appraise analytical and theoretical perspectives on the complexity of the management of change as it relates to your work organisation. You will identify the practices, work activities and ‘taken for granted’ ideas that occur in media organisations, and consider managerial strategies in relation to these.

Finally, you will develop an intellectual framework to inform both reflections on leader and manager processes in your own organisation and also personal choices about how to act in the situations you encounter.

See more course details.

Key information

Next start date:

10-11 January 2020


Bournemouth University, Lansdowne Campus


Two-day retreat followed by seven weeks of online learning

Entry requirements:

This course is open to media professionals with an undergraduate degree and the required work experience in a relevant industry and to non-graduates with significant and relevant work experience who can demonstrate an ability to both complete and benefit from the course. If English is not your first language you'll need IELTS 7.0 (Academic) with minimum 6.5 in writing and 6.0 in the other 3 components or equivalent. For more information check out our international entry requirements.

Course details

Integral to our courses is the belief that people improve their professional practice by taking time out to reflect on and reassess what they currently do in the workplace and by sharing their real life experiences with the other like minded professionals. As a result, each course is unique and geared to the experiences of the individuals that are participating, which may result in the course content altering slightly from course to course.

This short course will examine topics such as:

  • How we define organisation culture, and how the study of it can help us understand the hidden and complex aspects of organisational life and behaviour
  • The reasons for and nature of organisation change, within a strategic and/ or management framework
  • The identification of organisation cultures, and their roles as enablers or constrainers of work and change implementation
  • The techniques that are available for the management of organisation culture by leaders and managers
  • Techniques to help you manage change within an organisation.

Programme Specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

View the programme specification for Build Your Own MA (BYOMA) – Media Short Course Framework (pdf 440kb).

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

How you study

Designed to be flexible to the needs of working professionals, this course minimises your time away from the workplace. You just need to join us for a two day creative retreat, typically a Friday and Saturday in Bournemouth, which kick starts the course and gives you a chance to meet your fellow students and engage with the academic team. It will be an intensive two days but a valuable learning experience, giving you the opportunity to share ideas with like-minded professionals.

The retreat provides a firm foundation for the following seven weeks during which you will further develop your knowledge and explore the concepts in more detail - using our online learning environment and discussion forums. The supported online study helps to prepare you for the academic assignment (equivalent to 5000 words), the specific subject matter and content of which is determined by your interests and professional context. On successful completion of this assignment you will be awarded 20 academic credits (level 7 - Masters/Postgraduate level) which you can use to build your own tailored postgraduate qualification by undertaking other Build Your Own MA (BYOMA) media short courses.

With BYOMA courses available in the areas media management, creative media, journalism, computer animation, marketing communications and creative education, you can mix and match courses to suit your own needs and interests. Complete three of these courses (60 level 7 credits) to achieve a Postgraduate Certificate, six courses (120 level 7 credits) for a Postgraduate Diploma or go on to take the Masters Project (40 level 7 credits) and Exhibition (20 level 7 credits) for a full Masters (180 level 7 credits).

Additional information