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Intellectual Property & Emerging Business Models

  • Delivery:
  • Credits:

This Build your own MA (BYOMA) short course aims to provide you with practicable subject knowledge about Intellectual Property (IP), as well as a set of analytical tools to critically engage with contemporary debates in intellectual property regulation and economics.

In debates about the role of intellectual property law, copyright and other core IP rights are often characterised as favouring incumbent, legacy media companies over users who represent a new collective source of digital creativity. Both theory and practice suggest that greater nuance and understanding is needed.

First, theories of copyright emphasise not only its status as a bundle of exclusive rights, but also the limits to those rights, which are imposed in order to balance on-going benefits to society with incentives for creators. This short course explores the economic theories that inform arguments about the precise balance that copyright and other IP rights ought to strike in our modern, digital society.

Second, practice illustrates the ways that users and content owners are negotiating new arrangements that potentially generate novel sources of revenue and create markets. Theory from economics, sociology, communication and technology studies are applied to help better understand the trends and processes that are driving value creating partnerships between consumers and producers of creative content.

You will identify a specific area of interest with respect to intellectual property management or exploitation, and prepare an in-depth critical analysis of your topic, supported by wide reading. In addition to reference to academic literature, you are expected to provide critical insight into your own professional practice, using personal observations and factual data gathered from the wider creative and media industries. In other words, successful papers will identify an area of current importance for those who manage or create IP, discuss the key theories and regulatory frameworks that are shaping the issue, and critically situate your own practice within that context.

See more course details.

Key information

Next start date:

15-16 November 2019


Bournemouth University, Lansdowne Campus


Two-day creative retreat followed by seven weeks of online learning

Entry requirements:

This course is open to media professionals with an undergraduate degree and the required work experience in a relevant industry and to non-graduates with significant and relevant work experience who can demonstrate an ability to both complete and benefit from the course. If English is not your first language you'll need IELTS 7.0 (Academic) with minimum 6.5 in writing and 6.0 in the other 3 components or equivalent. For more information check out our international entry requirements.

Course details

Integral to our courses is the belief that people improve their professional practice by taking time out to reflect on and reassess what they currently do in the workplace and by sharing their real life experiences with other like-minded professionals. As a result, each course is unique and geared to the experiences of the individuals that are participating, which may result in the course content altering slightly from course to course.

This short course will examine topics such as:

  • Media specific IP rights and related concepts – mainly copyright and trade marks as well as introductory material on patents and design rights along with associated quasi-IP rights
  • Legal and regulatory framework for IP management and protection including European and global perspectives
  • Strategic use of IP assets
  • Monetisation of IP assets
  • Content rights and contracts management
  • Digital rights management
  • Managing IP in the online and mobile environment
  • Disposal of intellectual property
  • Development and valuation of IP in the context of the inventive/creative process.

Programme Specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

View the programme specification for Build Your Own MA (BYOMA) – Media Short Course Framework (pdf 440kb).

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

How you study

Designed to be flexible to the needs of working professionals, this course minimises your time away from the workplace. You just need to join us for a two day creative retreat, typically a Friday and Saturday in Bournemouth, which kick starts the course and gives you a chance to meet your fellow students and engage with the academic team. It will be an intensive two days but a valuable learning experience, giving you the opportunity to share ideas with like-minded professionals.

The retreat provides a firm foundation for the following seven weeks during which you will further develop your knowledge and explore the concepts in more detail - using our online learning environment and discussion forums. The supported online study helps to prepare you for the academic assignment (equivalent to 5000 words), the specific subject matter and content of which is determined by your interests and professional context. On successful completion of this assignment you will be awarded 20 academic credits (level 7 - Masters/Postgraduate level) which you can use to build your own tailored postgraduate qualification by undertaking other Build Your Own MA (BYOMA) media short courses.

With BYOMA courses available in the areas media management, creative media, journalism, computer animation, marketing communications and creative education, you can mix and match courses to suit your own needs and interests. Complete three of these courses (60 level 7 credits) to achieve a Postgraduate Certificate, six courses (120 level 7 credits) for a Postgraduate Diploma or go on to take the Masters Project (40 level 7 credits) and Exhibition (20 level 7 credits) for a full Masters (180 level 7 credits).

Additional information