Skip to main content

International Film Business

  • Delivery:
  • Credits:

The aim of this Build your own MA (BYOMA) short course is to provide you with an intensive introduction to the business of independent film development, production and exploitation in the international marketplace.

It is centred around a detailed analysis and understanding of the film value chain. Emphasis will be placed on UK, European and American Independent film models, in contrast to the US major studio model.

See more course details.

Key information

Next start date:

6-7 September 2019


Bournemouth University, Lansdowne Campus


Two-day creative retreat followed by seven weeks of online learning

Entry requirements:

This course is open to media professionals with an undergraduate degree and the required work experience in a relevant industry and to non-graduates with significant and relevant work experience who can demonstrate an ability to both complete and benefit from the course. If English is not your first language you'll need IELTS 7.0 (Academic) with minimum 6.5 in writing and 6.0 in the other 3 components or equivalent. For more information check out our international entry requirements.

Course details

Integral to our courses is the belief that people improve their professional practice by taking time out to reflect on and reassess what they currently do in the workplace and by sharing their real-life experiences with the other like-minded professionals. As a result, each course is unique and geared to the experiences of the individuals that are participating, which may result in the course content altering slightly from course to course.​

This short course will examine topics such as:

  • Introduction to film economics and the film business
  • The film value chain; film screenplay development and talent management, film production finance and packaging, film distribution and cinema exhibition, catalogue value and the long tail
  • The effect of vertical integration on the film value chain
  • The effect of changes to the film value chain as a result of new technologies
  • The future of film distribution: old libraries and new media
  • The film development process, with reference to small group culture, motivation
  • Theory, and the theories of managing creativity
  • The relationship between writers, producers and directors
  • The international sales market and film business strategy.

View the programme specification for Build Your Own MA (BYOMA) – Media Short Course Framework (pdf 440kb).

How you study

Designed to be flexible to the needs of working professionals, this course minimises your time away from the workplace. You just need to join us for a two day creative retreat, typically a Friday and Saturday in Bournemouth, which kick starts the course and gives you a chance to meet your fellow students and engage with the academic team. It will be an intensive two days but a valuable learning experience, giving you the opportunity to share ideas with like-minded professionals.

The retreat provides a firm foundation for the following seven weeks during which you will further develop your knowledge and explore the concepts in more detail - using our online learning environment and discussion forums. The supported online study helps to prepare you for the academic assignment (equivalent to 5000 words), the specific subject matter and content of which is determined by your interests and professional context. On successful completion of this assignment you will be awarded 20 academic credits (level 7 - Masters/Postgraduate level) which you can use to build your own tailored postgraduate qualification by undertaking other Build Your Own MA (BYOMA) media short courses.

With BYOMA courses available in the areas media management, creative media, journalism, computer animation, marketing communications and creative education, you can mix and match courses to suit your own needs and interests. Complete three of these courses (60 level 7 credits) to achieve a Postgraduate Certificate, six courses (120 level 7 credits) for a Postgraduate Diploma or go on to take the Masters Project (40 level 7 credits) and Exhibition (20 level 7 credits) for a full Masters (180 level 7 credits).

Additional information