MRes – Humanising digital tourism experience for senior tourists

MRes – Humanising digital tourism experience for senior tourists

A Master’s by Research (MRes) course allows you to embark upon a research degree by undertaking a research project at Master’s level which will be assessed via submission of a thesis and a viva voce. 

By undertaking this degree within Bournemouth University Business School your research project will be developed in collaboration with our academic university staff who will provide you with specialist knowledge and supervisory input, while accessing BU’s technical facilities and information resources.

Research topic

This research will contribute to the ageing population by identifying their difficulties in travel in the digital era. Results will provide feasible solutions for both the industry and society to jointly create an age-friendly society and promote the concept of active ageing. Furthermore, this project will also connect with the tourism industry and provide suggestions regarding service design and marketing towards humanising digital tourism experience for senior tourists. The successful candidate will need enthusiasm, highly developed organisational skills and attention to detail as essential attributes. A good level of understanding of senior travel and data analysis will be considered an advantage.

Aims are:

  • To understand senior tourists’ digital tourism experience, including the favours and frustrations;
  • To explore senior tourists’ needs and requirements regarding digital tourism;
  • To conceptualise the humanized digital tourism experience for senior tourists;
  • To provide suggestions for the digital tourism providers regarding how to serve the senior group.


12-18 months full-time or 24-36 months part-time.

Entry requirements

A Bachelors Honours degree with 2:1 or equivalent.

If English is not your first language you'll need IELTS 6.5 (Academic) with minimum 5.5 in each component or equivalent. For more information check out our international entry requirements.

For further information about the MRes course details, fees, funding and more, click here.

Application deadline: Sunday 31 October 2021.

This Master's by Research (MRes) sits within the Department of People & Organisations at Bournemouth University Business School.