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MRes – Communication with digitalised nature, culture and historic heritage

MRes – Research on the implementation into organisation of wellbeing supporting digital tools: Communication with digitalised nature, culture and historic heritage

A Master’s by Research (MRes) course allows you to embark upon a research degree by undertaking a research project at Master’s level which will be assessed via submission of a thesis and a viva voce. 

By undertaking this degree within Bournemouth University Business School your research project will be developed in collaboration with our academic university staff who will provide you with specialist knowledge and supervisory input, while accessing BU’s technical facilities and information resources.

Research topic

A good relationship with nature is essential for sustainable interactions that benefit both human health and nature conservation. The benefits of outdoor activities and interactions with nature to support physical and mental wellbeing are indisputable, as exemplified by forest bathing, whose health-promoting effects have been confirmed by medical evidence. However, in our busy lifestyles, and especially in organisations where workers spend much of their time, it is not always easy to get in touch with nature and enjoy its benefits. 
 
Recently, there has been a growing interest in improving wellbeing through contact with nature and cultural assets, as the effects of COVID-19 have often been noted to limit communication and interaction between people and the effects of stress on employees. In particular, from the point of view of occupational health and safety, companies and public authorities are increasingly interested in promoting physical and mental health within organisations by introducing digitalised modules and communication tools to improve employees' mental health and prevent lifestyle-related diseases. 
 
The study consists of a series of in-depth interviews with senior staff involved in employee wellbeing in the companies selected by the team, as well as behavioural observations and focus group discussions with users (employers) of their views and practice on a range of available digital tools supporting wellbeing. The results of this study can be used as a reference not only in the UK, but also in other countries and can provide useful guidance on how these tools are viewed and how they can be integrated into corporate organisations and contribute to employee well-being. 

Duration

12-18 months full-time or 24-36 months part-time.

Entry requirements

A Bachelors Honours degree with 2:1 or equivalent.

If English is not your first language you'll need IELTS 6.5 (Academic) with minimum 5.5 in each component or equivalent. For more information check out our international entry requirements.

For further information about the MRes course details, fees, funding and more, click here.

Application deadline: Sunday 31 October 2021.

This Master's by Research (MRes) sits within the Department of Marketing, Strategy & Innovation at Bournemouth University Business School.