For my research, I developed an Enhanced CRISP-DM Model for SMEs in the private coach hire industry. The analytical model provides a customised and structure approach for private coach-hire SMEs to plan, implement and evaluate its data-mining initiatives. It is a robust and well-proven methodology where three private coaches hire companies, have successfully implemented the model and are reaping its benefits. Additionally, the model was developed to curb the impending technical knowledge requirements and instead curated in a more business-like orientation for easy understanding.
Having being awarded the Tier 1 Exceptional Talent Visa by Tech Nation and UK's Home Office, I landed a role with Dyson in its Global Data Service team as a Data Product Manager. In this role I work closely with Dyson’s commercial stakeholders globally to identify opportunities to unlock the potential value of data. My career goal is to become a data evangelist and advocator in the commercial space. I would like to help business stakeholders to conceptualise and deliver data products (through creative methods) that can bring greater value to the business returns, efficiencies and effectiveness.