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CIPR Crisis Communication Diploma

Please note that this course is not recruiting for June 2019.

The Crisis (Response) Communication Diploma is designed to help practitioners better understand why crisis damages trust, and thereby affects reputation, and how it might be mitigated (CIPR 2016).

Bournemouth University is one of only two HE institutions that have CIPR corporate affiliate status. The Diploma will be delivered intensively during the summer, to accommodate PR practitioners’ busy workloads.

Diploma graduates enjoy greater influence within an organisation and industry recognition, as well as an advanced knowledge and understanding of corporate communications to operate at board level.

For more information regarding the CIPR Internal Communication and the CIPR Crisis Communication Diplomas please email the Bournemouth University CIPR Accredited Teaching Centre Director, Dr Tasos Theofilou:

See more course details.

Key information

Next start date:

To be confirmed


Bournemouth University, Lansdowne campus


Three-day retreat followed by five months of independent study working towards final project



Entry requirements:

This course is open to PR practitioners and communication specialists who aim to enrich their knowledge and validate their skills, qualifications and experience. The Diploma is also appropriate for professionals holding a UK Bachelor's degree or equivalent in a PR-related discipline: business, marketing, management, communication, media or journalism. Applicants should have at least one year's work experience. If English is not your first language you'll need IELTS 6.5 (Academic) or above. For more information see our full entry requirements.

Course details

During the course you will have at least 20 hours of contact time with the CIPR Diploma teaching team at Bournemouth University. Both the CIPR Internal Communication Diploma and the CIPR Crisis Communication Diploma are Advanced qualifications and are comparable to a Qualifications and Credit Framework (QCF) Level 7 (or Postgraduate Level). Further information about the syllabus for both courses is available from the CIPR website.

The Crisis (Response) Communication Diploma covers topics including:

  • Crisis-prone behaviour and management styles
  • Different levels and impacts of crises
  • The organisation in society
  • Issues management
  • Reputation – its vulnerabilities and its opportunities
  • Trust as an asset
  • Relationships – why and how they can support or threaten
  • Influencing strategies to avoid or avert a crisis
  • Carrying out effective audits and research
  • Building and critiquing case studies
  • The role, purpose and effectiveness of training
  • Building and maintaining effective plans.

This qualification comprises one written assignment: an in-depth investigation to produce a document that would guide an organisation in highly effective crisis management planning (6,000 words).

Full entry requirements

Unless you already hold the CIPR Advanced Certificate, PR employment experience is an essential requirement for entry on to one of the CIPR diploma-level courses. As a guide, we consider the following roles to be at an appropriate level:

  • Media and PR Officer
  • Information and Communications Officer
  • Stakeholder Communications Officer
  • PR Campaigns Officer
  • Account Officer/Executive.

No employment experience

You will need the following:

CIPR Advanced Certificate

One year of full-time employment (or equivalent part-time)

In addition to any one of the following:

  • CIPR Internal Communication Certificate
  • Postgraduate professional qualification in a related discipline (e.g. CIM diploma)
  • UK bachelor's degree or equivalent in a PR-related discipline: business, marketing, management, communication, media or journalism.

Two years of full-time employment (or equivalent part-time)

In addition to any one of the following:

  • CAM Advanced Diploma in Marketing Communication
  • NCTJ Diploma
  • UK bachelor's degree or equivalent in any other subject
  • LCCIEB qualification which must comprise five level three subjects in: PR, Marketing, Advertising, and Principles & Practice of Management.

Four years of full-time employment (or equivalent part-time)

In addition to the following:

  • Five GCSEs (or equivalent) of which one must be in English Language.

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5.

If you are currently studying full-time or working whilst studying part-time towards another course – either within the CIPR or externally – your application may not be accepted.

CIPR entry requirement criteria

Fees and funding

Fees for 2018: £1,800


Students on the MA Corporate Communication are offered the option to undertake one of the two CIPR Diplomas as part of the Bournemouth University MA Corporate Communication/CIPR Diploma bundle offering.

BU alumni and staff discount

BU graduates who enrol will be eligible for a 20% discount on the standard course fee (this discount does not apply to short courses charged at the promotional discounted rate).


A 15% deposit is required for each short course and is payable within two weeks of receipt of your offer of a place on a course or one week prior to the start date, whichever date is sooner. Deposits for late applications will be considered on an individual basis. The balance of the fee is payable on/before enrolment. Flexible payment options will be considered on an exceptional case-by-case basis.

How to apply

Applications can be made electronically, please download the application form (doc 267kb) and return to the Bournemouth University CIPR Accredited Teaching Centre Director, Dr Tasos Theofilou:

Application guidelines

  • Use BLOCK capital letters
  • Complete all sections of the form which relate to your application
  • Please read the general entry requirements and further entry requirements for the particular short course in which you are interested. If you are in doubt about your eligibility, please contact us:
  • Make sure you read and understand the personal declaration
  • Sign and date your application form (you only need to date the form if applying online).

If your application is successful you may be required to provide two references and proof of your previous study (including degrees and/or professional qualifications). If English is not your first language you will need to provide proof of your English language ability.

Additional information