This part-time MA course is designed to be flexible so that you can follow it without taking a break from your professional work.
Each unit is delivered via a two-day intensive residential followed by online learning support, so the requirement for you to be on campus is minimal, but you will enjoy the benefits of meeting your cohort face to face, which helps to create a community of practice in the online phases.
The MA consists of six specialist units from the Build your own MA framework, that can also be studied as stand alone short courses, plus the Master’s Project and Exhibition units. Applications should be made for each individual unit of study; find out more about how to apply.
The course is aimed at media and marketing professionals seeking to explore emerging issues in marketing communications. You will be equipped with key concepts, theories, and current thinking which will enable you to engage critically with areas of marketing communications, such as branding, integrated marketing, word of mouth, and relationship marketing. Assignments are negotiated to ensure that you are able to research and develop insights in areas relevant to your own professional practice.
Next start date:
Please see individual unit start dates
Minimum 18 months, part-time (each unit: 8 weeks)
This course is open to media professionals with an undergraduate degree and the required work experience in a relevant industry and to non-graduates with significant and relevant work experience who can demonstrate an ability to both complete and benefit from the course.
International entry requirements:
If English is not your first language you'll need IELTS 7.0 (Academic) with minimum 6.5 in writing and 6.0 in the other 3 components or equivalent. For more information check out our international entry requirements.