We know that you want to hear about BU from the people who really matter – our current students and graduates! You can read profiles of our current Iranian students and graduates below, we’ll let them do the rest of the talking!

Sohrab Chiniforoushan (Persian: دكتر سهراب چینی فروشان)
MA International Business Administration, Bournemouth University, 2005

Employer name: Samsung Gulf Electronics.

Job title: Product Manager

Key responsibilities:
To devise and implement integrated, holistic marketing campaigns to capture market share and ensure corporate targets are met. Building an innovative brand image, measuring the potential financial performance of our market segment and making investment decisions. Negotiating with distributors to increase sales based on in-depth analysis. Setting up KPI’s for the training and merchandizing team, in order to manage them efficiently.

Key activities in a typical week:
Analysis of market share. Mapping out main competitors and devising relevant marketing activities as a countermeasure. In-depth analysis of retail audits. Sales forecasting.

What was your first job after completing your postgraduate programme?
Marketing manager

Did this job require a postgraduate qualification?

Do you feel that your Masters Qualification from BU helped you get your job?
Yes, I had an advantage over other candidates by having a post graduate qualification from BU.

Do you use your postgraduate qualification in your work?
Yes, it has definitely helped me to look at business objectives from a different perspective and to broaden my view using analytical skills.

Do you have any hints and tips for other students?
Studying in UK is one of the most valuable experiences in a life-time. Not only will you learn from the academic modules but also its unique and diverse atmosphere which helps you to grow as an individual.

What is your best memory about studying at BU?
The warm welcome and well-conducted orientation at BU makes my very first day a pleasant memory.