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MSc Marketing Management (Retail)

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  • Delivery:
    Full time according to Funding Council definitions, Sandwich (Thick) out of college.

Accredited by:

This course was previously called MSc Retail Management & Marketing.

Retailing in its various formats continues to make a significant contribution to the global economy. Changes, trends and issues in the industry are widely covered and addressed via various sources, capturing the attention of academics, practitioners and the general public alike.

Issues in retailing have caught the attention of the general public, especially in light of recent shifts in consumption behaviour, the continuous growth of digital technologies, as well as the overall dynamic and highly competitive nature of the industry. Such interest has created new opportunities in retail management and marketing. As such, the study of retailing at academic level remains critical for potential candidates currently working or hoping to secure employment in sectors relevant to retailing.

This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. The course deals with the learning and practical application of concepts essential for operating and marketing a retail business. It will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing including digital marketing and globalisation. It is accredited by the Institute of Direct and Digital Marketing (IDM) which means you may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside your degree.

You will learn from research-active, industry-experienced academics who have published innovative research into retail management and marketing issues. You will develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

The opportunity to undertake a 30-week work placement in the sector will help prepare you for retail and marketing-related roles once you graduate and provide you with valuable skills and knowledge to improve your performance as an employee and a manager.

We have been offering courses in this subject since 1989, with over 700 alumni, many of whom who are now in senior managerial positions. Our extensive network of alumni provides us with unrivalled contacts and opportunities in businesses across the retail and marketing sectors. Furthermore, we enjoy a long and well-established reputation for teaching and research excellence.

See Course details for more information, including how this course will be delivered safely in autumn 2020 in response to Covid-19.

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Executive Business Centre
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Executive Business Centre learning booth
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bournemouth beach pier
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International students in lecture theatre

Key information

Next start date:

September 2020, January 2021, September 2021

Location:

Bournemouth University, Lansdowne Campus

Duration:

September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement

Accreditations:

Institute of Data & Marketing

Required subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree with 2:2 or equivalent in any subject. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading. For more information check out our full entry requirements.

Course details

Your application

This course is suited to applicants who:

  • Have a strong passion for the retail industry
  • Are enthusiastic and committed to the sector
  • Are strong team players
  • Are able to work under their own initiative
  • Possess good communication and presentation skills.

Entry requirements

Placement

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, before the dissertation.

Find out more about placements for postgraduate students

Careers

There is a demand for highly skilled professional retail managers and a Master’s degree is increasingly seen as the entry qualification to high-profile retail roles.

This course is well regarded in the industry for developing graduates with strong practical and analytical skills in related issues. Our history of offering courses in this subject has seen BU develop a long and well-established reputation for excellence. We have a large alumni base of around 700 retail graduates, which has helped to develop excellent contacts and opportunities through retail and marketing businesses.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course. 

Find out more about living expenses for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.