MSc Marketing Management (Retail)

This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. The course deals with the learning and practical application of concepts for operating and marketing a retail business.

Please note that this course is not recruiting for January 2023 entry. Please register your interest and we will let you know when applications open for September 2023 entry.

Why study MSc Marketing Management (Retail)? 

  • We have been offering courses in this subject since 1989, with over 700 alumni, many of whom are now in senior managerial positions 
  • You will learn from research-active, industry-experienced academics who have published innovative research into retail management and marketing issues 
  • You will understand the contemporary retail environment and examine topical issues related to retail management and marketing including digital marketing and globalisation 
  • You will develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice
  • Choose to complete a 30-week work placement to get ready for retail and marketing-related roles once you graduate  
  • Our extensive network of alumni provides us with unrivalled contacts and opportunities in businesses across the retail and marketing sectors. 

Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which are reflected in the Bournemouth University Business School experience.

CIM Strategic Partner

Bournemouth University is a Strategic Partner of the Chartered Institute of Marketing (CIM), which means you can gain professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing. 

Institute of Data & Marketing

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing. 

Key information

Next start date:

September 2023


Bournemouth University, Lansdowne Campus (with additional activities on Talbot Campus)


September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement


Institute of Data & Marketing (IDM), Chartered Institute of Marketing (CIM)

Required subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree with 2:2 or equivalent in any subject. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading. For more information check out our full entry requirements.

CIM Strategic Partner

CIM Strategic Partner

The Chartered Institute of Marketing (CIM) qualifications are highly sought after by employers and their content is reflected in our own degrees, ensuring we're equipping you with the best opportunities for a successful marketing career. 

Course details

Your application

This course is suited to applicants who:

  • Have a strong passion for the retail industry
  • Are enthusiastic and committed to the sector
  • Are strong team players
  • Are able to work under their own initiative
  • Possess good communication and presentation skills.

Entry requirements


An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, and after the dissertation.

Find out more about placements for postgraduate students


There is a demand for highly skilled professional retail managers and a Master’s degree is increasingly seen as the entry qualification to high-profile retail roles.

This course is well regarded in the industry for developing graduates with strong practical and analytical skills in related issues. Our history of offering courses in this subject has seen BU develop a long and well-established reputation for excellence. We have a large alumni base of around 700 retail graduates, which has helped to develop excellent contacts and opportunities through retail and marketing businesses.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course. 

Find out more about living expenses for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Course changes

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.