Employers are increasingly looking for graduates with broad knowledge, as well as specific expertise in one aspect of the marketing mix. Our Marketing Communications courses have been designed to not only meet the needs of employers, but to also help you stand out from the crowd with additional professional qualifications.
- Marketing Communications with Public Relations
- Marketing Communications with Digital Media
- Marketing Communications with Advertising
The Marketing Communications with Public Relations pathway has been designed to produce visionary Marketing Communications professionals with key knowledge and skills in Public Relations practices.
You will develop an understanding of the historical roots of marketing communications, with a particular focus on public relations, as well as the context in which it takes place globally, to be able to adapt to the fast paced and rapidly changing marketing communications sector. Our academic teaching staff will support you in becoming an independent, innovative, entrepreneurial and ethical practitioner.
Not only will you graduate with a degree from Bournemouth University but, as this course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development, you'll also have the opportunity to gain a professional qualification through the CIM Graduate Gateway scheme during your studies, as well as a qualification from the Chartered Institute of Public Relations (CIPR). These two industry recognised qualifications will enhance your employability for both placement and graduate roles. Read more about our professional qualification opportunities.
In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.
Graduates of this course will be equipped to enter a range of potential careers where it is vital to have knowledge and expertise in managing reputation, as well as understanding and communicating with an organisation/institution’s stakeholders. Public relations is practiced in a range of sectors and industries and in departments adopting a range of terminology, so our programme prepares graduates to be agile and versatile to work in a range of contexts within organisations.
93% of our final year students who study Marketing courses agree our staff are good at explaining things – join us on live chat now to find out more, or register to meet us at an open day.
View our webinar presentation to find out more about our suite of BA (Hons) Marketing Communications degrees.
All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
Next start date:
September 2019, September 2020
Bournemouth University, Talbot Campus
4 years (including a 30-week placement), full-time
Chartered Institute of Marketing, Chartered Institute of Public Relations, Institute of Direct and Digital Marketing
All subjects considered