Public relations is practiced in a range of sectors and industries. The focus of public relations is to build lasting relationships and positive reputations, through communication with an organisation's stakeholder groups, in order to achieve mutually beneficial gain. As a graduate of this course you will be equipped to enter a variety of potential careers where it is vital to have knowledge and expertise in managing stakeholder relationships and reputation, and enacting the technical and strategic communication advisor roles.
- Develop a solid understanding of the historical roots of marketing communications, with a specific focus on public relations and the fast paced, rapidly changing context in which it takes place globally
Apart from developing technical skills that will enable you to enter the profession, also hone your skills in strategic public relations management, crisis communication, influencer relations and event management, to name a few
Graduate with highly-developed interpersonal and communication skills
Get a head start in the industry from working on live briefs for unit assessments and learning from professionals in our masterclass series
Gain Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR) professional qualifications during your studies, as well as exemptions towards a CIM Diploma in Professional Marketing after graduating
Study abroad for a semester at one of our partner universities in Thailand, USA, Belgium, France or Turkey
Put your skills to the test in The Pitch, the CIM’s nationwide competition where you'll be set a real life marketing challenge by a leading global brand and pitch your ideas as a team infront of business professionals.
Help organise the Mike Warne Event in your final year of study, the only student organised event in the whole of the CIM’s national event programme, bringing together leaders in the industry
Complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume.
Book on to an Open Day to come and meet us, or join us on live chat now to find out more.
All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
Next start date:
September 2020, September 2021
Bournemouth University, Talbot Campus
4 years (including a 30-week placement), full-time
Chartered Institute of Marketing, Chartered Institute of Public Relations, Institute of Direct and Digital Marketing
All subjects considered
For September 2020 entry: 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our full entry requirements.