Why study BA (Hons) Marketing Communications with Digital Media at BU?

  • Study a range of applications, tools, strategies and techniques to understand and engage with contemporary digital consumers  
  • Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics  
  • Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year  
  • Co-create academic and professional research with staff including consultancy projects for industry clients  
  • At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
  • Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV. You’ll be career-ready with 96% of our Marketing Communication graduates in employment or further study after 15 months. 

Find out more about the content of this course.

Foundation year: We have a foundation year option for students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in the media & communication skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree. If you apply to study the full degree and do not meet the academic entry requirements, our admissions team may consider your application for the Foundation Year and notify you accordingly.

Course review: in order to take advantage of new approaches to learning and teaching, as well as developments in industry to benefit our students we regularly review all of our courses. This course is currently going through this process and we will update this page to give you full information about what we will be offering once the review process has concluded.  These changes will come into effect for all new students from September 2025. Applicants will be notified by our admissions team of any changes.

Course accreditation

BU is one of only 20 universities and colleges to offer accreditation by The Institute of Data & Marketing (IDM), part of the Data and Marketing Association (DMA). The course has been reviewed by the IDM to ensure you're learning everything you need in order to pass the IDM  Certificate in Digital and Data Driven Marketing, which you're encouraged to sit in the second year.  

BU is also a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway. 

Key information

Next start date:

September 2024, September 2025

Location:

Bournemouth University, Talbot Campus

Duration:

4 years full-time including a 30-week placement. Foundation year: 5 years full-time including a 30-week placement

Accreditations:

Institute of Data & Marketing, Chartered Institute of Marketing (CIM)

Required subjects:

All subjects considered

Entry requirements:

For September 2024 entry: 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points. For more information check out our full entry requirements.

International entry requirements:

For September 2024 entry: if English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent. For more information, check out our international entry requirements.