Skip to main content

BA (Hons) Marketing Communications with Digital Media

Explore the value of digital media in marketing communications and develop a command of cutting-edge digital media practices and communications that will enable you to be innovative, strategic, and creative in your own practice.

  • UCAS Code:
    N593
  • Institution:
    B50
  • Delivery:
    Sandwich (Thick) out of college.

Why study BA (Hons) Marketing Communications with Digital Media at BU?

  • Study a range of applications, tools, strategies and techniques to understand and engage with contemporary digital consumers  
  • Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics  
  • Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year  
  • Co-create academic and professional research with staff including consultancy projects for industry clients  
  • At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
  • Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.

Find out more about the content of this course.

Course accreditation

BU is one of only 20 universities and colleges to offer accreditation by The Institute of Data & Marketing (IDM), part of the Data and Marketing Association (DMA). The course has been reviewed by the IDM to ensure you're learning everything you need in order to pass the IDM  Certificate in Digital and Data Driven Marketing, which you're encouraged to sit in the second year.  

BU is also a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway. 

Key information

Next start date:

September 2021, September 2022

Location:

Bournemouth University, Talbot Campus

Duration:

4 years (including a 30-week placement), full-time

Accreditations:

Institute of Data & Marketing

Required subjects:

All subjects considered

Entry requirements:

For September 2021 entry: 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our full entry requirements.

International entry requirements:

For September 2021 entry: if English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 6.0 in writing and 5.5. in all other components, or equivalent. For more information, check out our international entry requirements.

Professional qualifications

CIM Strategic Partner

The Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM) qualifications are highly sought after by employers and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career. 

CIM Foundation Certificate

Course details

This degree has been developed to give you a a solid understanding of marketing communications concepts and practices, with a particular focus on the use of digital media strategy, design, creativity, analytics, research and analysis techniques, and the future of digital media.

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Contact hours and assessment 

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification. 

Download the programme specification (pdf 608kb)

Placements

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why we offer every new student the opportunity to undertake a work placement as part of their course.

You could even choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placements

Your application

This course will suit applicants who can demonstrate:

  • an understanding of the marketing communications industry with an emphasis on digital media
  • the potential to develop an awareness of the political, social and economic context for digital media and the wider marketing communications sector 
  • intellectual and creative abilities
  • an ability to work independently and as part of a team
  • good written and oral communication skills.

How to apply

Entry requirements

Careers

This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.

100% of our students who study Marketing Communications courses are working or studying 15 months after graduating, with 85% in professional or managerial positions.

Careers advice, resources, events and job opportunities

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. 

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that staff can change.

Course changes

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.