Skip to main content

BA (Hons) Marketing Communications with Digital Media (with Foundation Year option)

Explore the value of digital media in marketing communications and develop a command of cutting-edge digital media practices and communications that will enable you to be innovative, strategic, and creative in your own practice.

  • UCAS Code:
    N593
  • Institution:
    B50
  • Delivery:
    Full-time with sandwich placement

With foundation year: N597

Why study BA (Hons) Marketing Communications with Digital Media at BU?

  • Study a range of applications, tools, strategies and techniques to understand and engage with contemporary digital consumers  
  • Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics  
  • Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year  
  • Co-create academic and professional research with staff including consultancy projects for industry clients  
  • At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
  • Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.

Find out more about the content of this course.

Foundation year: We have a foundation year option for UK students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in the media & communication skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree. 

Course accreditation

BU is one of only 20 universities and colleges to offer accreditation by The Institute of Data & Marketing (IDM), part of the Data and Marketing Association (DMA). The course has been reviewed by the IDM to ensure you're learning everything you need in order to pass the IDM  Certificate in Digital and Data Driven Marketing, which you're encouraged to sit in the second year.  

BU is also a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway. 

Key information

Next start date:

September 2022, September 2023

Location:

Bournemouth University, Talbot Campus

Duration:

4 years full-time including a 30-week placement. Foundation year: 5 years full-time including a 30-week placement

Accreditations:

Institute of Data & Marketing

Required subjects:

All subjects considered

Entry requirements:

For September 2022 entry: 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points. For more information check out our full entry requirements.

International entry requirements:

For September 2022 entry: if English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 6.0 in writing and 5.5. in all other components, or equivalent. For more information, check out our international entry requirements.

Professional qualifications

CIM Strategic Partner

The Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM) qualifications are highly sought after by employers and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career. 

CIM Foundation Certificate

Course details

This degree has been developed to give you a a solid understanding of marketing communications concepts and practices, with a particular focus on the use of digital media strategy, design, creativity, analytics, research and analysis techniques, and the future of digital media.

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Contact hours and assessment 

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification. 

Download the programme specification (pdf 608kb)Download the foundation year programme specification (pdf 284kb)

Placements

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why we offer every new student the opportunity to undertake a work placement as part of their course.

You could even choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placements

Your application

This course will suit applicants who can demonstrate:

  • an understanding of the marketing communications industry with an emphasis on digital media
  • the potential to develop an awareness of the political, social and economic context for digital media and the wider marketing communications sector 
  • intellectual and creative abilities
  • an ability to work independently and as part of a team
  • good written and oral communication skills.

How to apply

Entry requirements

This course requires 104–120 UCAS tariff points including a minimum of 2 A-levels or equivalent. We are happy to consider a combination of qualifications and grades to meet the overall tariff, for example A-levels A*CC, ABC, BBB or BCC, BTECs DDM or DMM. You can use the UCAS calculator to see how your qualifications equate to UCAS tariff points.

If you do not meet these requirements, you may want to consider our foundation year, a one-year course that will prepare you for degree-level study.

Calculate your UCAS tariff points

2022 entry

Numeracy and literacy requirements (e.g. GCSEs) GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework. See all of the equivalencies.
A-level and AS levels 104–120 UCAS tariff points from a minimum of two A-levels.
Advanced Welsh Baccalaureate – Skills Challenge Certificate We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Access to HE Diploma 102–118 UCAS tariff points with any combination of Distinction, Merit, Pass grades.
BTEC National
  • Extended Diploma: Distinction, Merit, Merit (112 UCAS tariff points)
  • Diploma: Distinction*, Distinction (104 UCAS tariff points)
  • Foundation Diploma/ 90-credit Diploma: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
  • Extended Certificate/ Subsidiary Diploma: This qualification is accepted as part of the overall tariff.
Cambridge International Pre-U Diploma 104–120 UCAS tariff points from a minimum of two principal subjects.
Cambridge Technical
  • Extended Diploma: Distinction, Merit, Merit (112 UCAS tariff points)
  • Diploma: Distinction*, Distinction (104 UCAS tariff points)
  • Subsidiary Diploma: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
  • Introductory Diploma: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Extended Project Qualification We accept this qualification, but it must be accompanied by two A-level sized qualifications to meet the overall UCAS tariff.
International Baccalaureate Certificates 104–120 UCAS tariff points from a minimum of two Higher Level certificates.
International Baccalaureate (Diploma) An overall score of 28–31 points.
Scottish Highers 104–120 UCAS tariff points from a minimum of four Scottish Highers.
Scottish Advanced Highers 104–120 UCAS tariff points from a minimum of two Scottish Advanced Highers.
T Levels We will recognise T Level qualifications at a suitable level (and in a suitable subject, if applicable). 

Foundation year entry requirements

Numeracy and literacy requirements There are no GCSE requirements. The foundation year will cover these skills in preparation for degree study.
For September 2022 entry 48–72 UCAS tariff points.

International entry requirements

You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.

Please see below some examples of the qualifications for entry onto Year 1 for September 2021 and September 2022 entry:

  • Chinese Senior High School Graduation Certificate (Huikao) average 80%, or Gaokao 61-71%. Grade depends on the course
  • Hong Kong HKDSE Diploma (4,4,3 to 4,4,4 from three subjects). Grade depends on the course
  • All India Senior School Certificate Examination (Standard XII) 60-70%
  • Italian Esame di Stato with 60-70%. Grade depends on the course
  • Titulo de Bachillerato with 6 or 7. Grade depends on the course

We offer a number of preparatory programmes through Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.

Options include:

Foundation Certificate for Media & Communications 

English language requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

For September 2022 entry: If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 6.0 in writing and 5.5 in all other components, or equivalent. For more information, check out our international entry requirements.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course? Successful completion of our Pre-Sessional English course will meet your English language requirement.

Careers

This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.

100% of our students who study Marketing Communications courses are working or studying 15 months after graduating, with 85% in professional or managerial positions.

Careers advice, resources, events and job opportunities

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. 

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that staff can change.

Course changes

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.