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BA (Hons) Marketing Communications with Digital Media

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Digital media professionals work in organisations in every sector and industry, with a variety of roles and responsibilities. As a graduate of this course you’ll have the knowledge to critically analyse existing practice and be innovative, strategic, and creative in your own practice. You'll understand the value of digital media in marketing communications and the range of applications, tools, strategies and techniques to engage and understand contemporary digital consumers. 

This course will prepare you for work in digital businesses and job roles requiring expertise in digital media for marketing communications, including digital planner, social media lead, digital content manger, Social media marketing manager, SEO account manager, digital content director, and other relevant communications roles

  • Discover contemporary and cutting-edge digital media practices and communications

  • Gain specialist digital practice skills including, social media marketing, digital content creation, digital analytics and general innovation in the sector

  • Get a head start in the industry from working on live briefs for unit assessments and learning from professionals in our masterclass series

  • Gain Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM) professional qualifications during your studies, as well as exemptions towards a CIM Diploma in Professional Marketing after graduating

  • Study abroad for a semester at one of our partner universities in Thailand, USA,  Belgium, France or Turkey

  • Put your skills to the test in The Pitch, the CIM’s nationwide competition where you'll be set a real life marketing challenge by a leading global brand and pitch your ideas as a team infront of business professionals.

  • Help organise the Mike Warne Event in your final year of study, the only student organised event in the whole of the CIM’s national event programme, bringing together leaders in the industry

  • Complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume.

Book on to an Open Day to come and meet us, or join us on live chat now to find out more.

All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Key information

Next start date:

September 2020, September 2021


Bournemouth University, Talbot Campus


4 years (including a 30-week placement), full-time


Chartered Institute of Marketing, Institute of Data and Marketing

Required subjects:

All subjects considered

Entry requirements:

For September 2020 entry: 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our full entry requirements.

International entry requirements:

For September 2020 entry: If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent. For more information, check out our international entry requirements.

Course details

This degree has been developed to give you a a solid understanding of marketing communications concepts and practices, with a particular focus on the use of digital media strategy, design, creativity, analytics, research and analysis techniques, and the future of digital media.

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Contact hours and assessment 

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification. 

Download the programme specification (pdf 608kb)


At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why we offer every new student the opportunity to undertake a work placement as part of their course.

You could even choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placementsAll you need to know about placements

Professional qualifications

Bournemouth University has joined forces with the CIM and IDDM to give you the opportunity to gain professional qualifications while on this degree course.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The Institute of Direct and Digital Marketing (IDM) aims to provide the best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today’s digital, direct and data marketers.

CIM and IDM qualifications are highly sought after by employers and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career. 

Your application

This course will suit applicants who can demonstrate:

  • an understanding of the marketing communications industry with an emphasis on digital media
  • the potential to develop an awareness of the political, social and economic context for digital media and the wider marketing communications sector 
  • intellectual and creative abilities
  • an ability to work independently and as part of a team
  • good written and oral communication skills.

How to apply

Entry requirements


This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.

95% of our students who study marketing courses are working or studying 6 months after graduating.

All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Careers advice, resources, events and job opportunities

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. 

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that staff can change.

Course Changes