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BA (Hons) Marketing Communications with Digital Media

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  • Clearing
  • UCAS Code:
  • Institution:

Places available to study this September

We have greater flexibility with our entry requirements during Clearing, so let’s talk about your future.

Call us on +44 (0)1202 966777 or apply online.

Employers are increasingly looking for graduates with broad knowledge, as well as specific expertise in one aspect of the marketing mix. Our Marketing Communications courses have been designed to not only meet the needs of employers, but to also help you stand out from the crowd with additional professional qualifications.  

You’ll apply to Marketing Communications via UCAS (N591) and then in your second year, you can either carry on with the broad Marketing Communications route or choose one of our specialist pathways: 

The Marketing Communications with Digital Media pathway has been designed to produce visionary Marketing Communications professionals with key knowledge and skills in digital marketing communication concepts and practices.

Digital media professionals work in a wide variety of organisations with job titles such as digital marketing manager or social media marketing manager. In these roles, you will require an understanding of digital media theory and practice for internal and external communications with relevant consumers and stakeholders. You will develop knowledge of the historical roots of marketing communications, advertising, and public relations and a particular focus on contemporary and cutting-edge digital media practices and communications such as Facebook, Twitter, blogs and mobile apps, as well as the context in which it takes place. In order to enhance your future career prospects, you should demonstrate the ability to be critical of existing practice and innovative, strategic, and creative in your own approach. 

In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.

Not only will you graduate with a degree from Bournemouth University but, as this course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development, you'll also have the opportunity to gain a professional qualification through the CIM Graduate Gateway scheme during your studies, as well as a qualification from the Institute of Direct and Digital Marketing (IDM). These two industry recognised qualifications will enhance your employability for both placement and graduate roles. Read more about our professional qualification opportunities. 

As a graduate of this course you will be equipped to enter a range of potential careers where it is vital to have knowledge and expertise in digital media marketing communications as a core strategic activity, as well as its practices. This course will suit students who want to gain more specialist digital practice skills and update their knowledge on digital marketing communications.

Join us on live chat now to find out more, or register to meet us at an Open Day.

View our webinar presentation to find out more about our suite of BA (Hons) Marketing Communications degrees.

All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Key information

Next start date:

September 2019, September 2020


Bournemouth University, Talbot Campus


4 years (including a 30-week placement), full-time


Chartered Institute of Marketing, Institute of Data and Marketing

Required subjects:

All subjects considered

Entry requirements:

Places available to study this September

We have greater flexibility with our entry requirements during Clearing, so let’s talk about your future.

Call us on +44 (0)1202 966777 or apply online.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent. For more information, check out our international entry requirements.

Course details

This degree has been developed to give you a a solid understanding of marketing communications concepts and practices, with a particular focus on the use of digital media strategy, design, creativity, analytics, research and analysis techniques, and the future of digital media.

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Contact hours and assessment 

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification. 

Download the programme specification (pdf 608kb)


At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why we offer every new student the opportunity to undertake a work placement as part of their course.

You could even choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placementsAll you need to know about placements

Your application

This course will suit applicants who can demonstrate:

  • an understanding of the marketing communications industry with an emphasis on digital media
  • the potential to develop an awareness of the political, social and economic context for digital media and the wider marketing communications sector 
  • intellectual and creative abilities
  • an ability to work independently and as part of a team
  • good written and oral communication skills.

How to apply

Entry requirements

Professional qualifications

Bournemouth University has joined forces with the CIM and IDDM to give you the opportunity to gain professional qualifications while on this degree course.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The Institute of Direct and Digital Marketing (IDM) aims to provide the best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today’s digital, direct and data marketers.

CIM and IDM qualifications are highly sought after by employers and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career. 


This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.

89% of our students who study media studies and marketing courses are working or studying 6 months after graduating.

Careers advice, resources, events and job opportunities

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. 

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that staff can change.

Course Changes