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BA (Hons) Marketing Communications with Advertising

Apply for a £10,000 scholarship
  • UCAS Code:
    N591
  • Institution:
    B50

Employers are increasingly looking for graduates with broad knowledge, as well as specific expertise in one aspect of the marketing mix. Our Marketing Communications courses have been designed to not only meet the needs of employers, but to also help you stand out from the crowd with additional professional qualifications.  

You’ll apply to Marketing Communications via UCAS (N591) and then in your second year, you can either carry on with the broad Marketing Communications route or choose one of our specialist pathways: 

The Marketing Communications with Advertising pathway has been designed to produce visionary marketing communications professionals with specific knowledge and skills in advertising, including branding, strategy, creative, research and analysis, media planning and general innovation in the sector. 

Not only will you graduate with a degree from Bournemouth University but, as this course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development, you'll have the opportunity to gain professional qualifications through the CIM Graduate Gateway scheme during your studies. You will also be encouraged to achieve the Institute of Practioners in Advertising Certificate. These two industry recognised qualifications will enhance your employability for both placement and graduate roles. Read more about our professional qualification opportunities.

In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.

Graduates will be able to define new industry practice and benchmarks for excellence in their field. The course will provide you with the knowledge and expertise to work in a variety of job roles in advertising, marketing communications, digital media, brand management, and media planning, in creative, strategic and management roles.

93% of our final year students who study Marketing courses agree our staff are good at explaining things – join us on live chat now to find out more, or register to meet us at an Open Day.

View our webinar presentation to find out more about our suite of BA (Hons) Marketing Communications degrees.

All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Key information

Next start date:

September 2019, September 2020

Location:

Bournemouth University, Talbot Campus

Duration:

4 years (including a 30-week placement) full-time

Accreditations:

Chartered Institute of Marketing, Institute of Practitioners in Advertising

Entry requirements:

For 2019 entry: 104 - 120 tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our 2019 entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.5 with minimum 6.0 in each component or equivalent. For more information check out our International entry requirements.

Course details

This degree has been developed to give you a solid understanding of marketing communications concepts and practices, with a specific focus on the discipline of advertising, including branding, strategy, creative, research and analysis, media planning and general innovation within the sector.

Contact hours and assessment

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification. 

Download the programme specification (pdf 686kb)

Placements

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why your degree will include a placement, lasting a minimum of 30 weeks, following your second year of study.

You could even choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placementsAll you need to know about placements

Your application

This course will suit applicants who can demonstrate:

  • an understanding of the marketing communications industry with an emphasis on advertising
  • the potential to develop an awareness of the political, social and economic context for advertising and the wider marketing communications sector 
  • intellectual and creative abilities
  • an ability to work independently and as part of a team
  • good written and oral communication skills.

How to applyBU Academic Excellence Scholarship

Entry requirements

Professional qualifications

Bournemouth University has joined forces with the CIM and IPA to give students the opportunity to gain professional qualifications while on this degree course.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The Institute of Practitioners in Advertising (IPA) has a well-earned reputation for thought leadership, best practice and continuous professional development in the advertising industry.

CIM and IPA qualifications are highly sought after by employers and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. 

Careers

This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.

89% of our students who study Marketing courses are working or studying 6 months after graduating.

Careers advice, resources, events and job opportunities

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. 

Find out more about budgeting and living expenses

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Course changes