This course is delivered by the AACSB accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas, including teaching and student learning.
Marketing has become one of, if not the, most crucial of all business disciplines. It can make or break a business. This dynamic degree is designed to provide you with an solid foundation in marketing; it will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices.
Accredited by the Chartered Institute of Marketing (CIM), this four-year course has been awarded Graduate Gateway status, so you can gain professional qualifications through the CIM Graduate Gateway scheme during your studies. What’s more, there are exemptions on professional qualifications at Certificate and Diploma level too. The course is also accredited by the Institute of Direct and Digital Marketing (IDM) and there is an opportunity to obtain the IDM Certificate in Digital Marketing alongside your degree. Recent independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional qualifications and membership stand to earn an additional £152,000 throughout their career. Without doubt, CIM and IDM significantly strengthens your CV and impresses employers.
Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in the creative and innovative modern marketing environment. We’ll equip you with the analytical and strategic skills that come with a firm grounding in business decision making to enable you to think critically about marketing scenarios and make informed strategic decisions.
To complement the education you acquire in lectures and seminars, you’ll have the opportunity to put theory into practice with a 30-week placement during your third year, which can be completed anywhere in the world. Not only will this be a vital chance to add experience to your resume, but you’ll generate a database of invaluable industry contacts and enhance your employability.
This course received 96% overall satisfaction rating from our final year students in the latest National Student Survey (NSS), so why not book on to an Open Day to come and meet us, or join us on live chat now to find out more?
For September 2020 entry: In order to take advantage of new approaches to learning and teaching, as well as developments in industry to benefit our students we regularly review all of our courses.
This course is currently going through this process and we will update this page in May to give you full information about what we will be offering once the review process has concluded.
All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
Next start date:
September 2019, September 2020
Bournemouth University, Talbot Campus
4 years (including a 30-week placement), full-time
The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM), Institute of Data & Marketing (IDM)
All subjects considered