BA (Hons) Business & Management (Marketing)

Core units:

• Fundamentals of Business & Management: This unit aims to develop your understanding of the business context across industry and sectors globally. You will cover the key issues and challenges facing businesses going forward and the essential role of people in dynamic, resilient and complex organisations. You will explore key functional business areas including marketing, finance, accounting, economics, people management, and organisational behaviour.  
• Academic & Professional Practice: You will build your confidence in both academic and professional skills. This unit will cover the academic skills which will be required at degree level study and you’ll practice them throughout the unit with support from key university services including the library and study skills team. There will also be opportunity for you to reflect on and develop your own professional skills through interactions with employers, careers services and online resources. 
• Fusion Business Project: You will undertake a business project based on a real issue or problem. The Fundamentals of Business & Management unit will support you in understanding key issues and challenges which could form the basis for your project.  Projects will be undertaken in workplaces, community settings or part of research processes related to your chosen field of study. You will be allocated an academic mentor who will support you in developing and undertaking the project.  

Core units:

• Developing Management Competencies: You'll be exposed to real-life business and management challenges, enabling you to develop interpersonal, organisational, transferable, creative and reflective learning skills, as well as a learning culture founded on mutual support, empathy and respect.
• Global Business Environment: An introduction to the fundamentals of the external global business context, enabling you to understand business-related political, economic, social and technological news stories and developments.
• Introduction to Accounting: Expand your knowledge and skills needed to progress to further study of financial reporting and/or financial analysis by studying the fundamentals of accounting.
• Organisational Behaviour & Responsible Management: This unit covers the individual, psychological and social aspects relating to people in organisations and the systems that govern them.
• Business Simulation: Through simulation, you will gain invaluable hands-on experience by analysing data and collaborating with your peers to resolve dilemmas, making managerial decisions.
• Fundamentals of Marketing: By identifying interesting marketing problems, you'll understand the range of marketing solutions available, and learn how to develop appropriate marketing strategies by focusing on a real-life case studies. 

Looking into theory and practice, year two will cover key topics and issues within the industry with the opportunity to tailor your studies by choosing from a range of optional units.

Core units:

• Recruiting, Selecting & Retaining Talent: You will be encouraged to develop an understanding of the recruitment and selection process, and contemporary recruitment and selection techniques, whilst developing an understanding of their position in relation to the wider talent pool. 
• Strategic Management: You'll develop the ability to apply appropriate tools and techniques to critically analyse the organisation and its environment, learning about the development of competitive marketing strategy and operations.

Option Marketing units: (choose two or three from below):

• Consumer Behaviour & Contemporary Issues: This unit aims to extend your understanding of marketing, providing a critical understanding of the role and application of consumer behaviour within marketing and the wider organisation.
• Branding & Integrated Communications: Covers strategic issues of integration and planning as well as the tactical considerations needed to execute relevant marketing communications campaigns that meet consumer’s needs.
• Digital Marketing Fundamentals: This unit provides a practical communication-focused perspective of the rapidly evolving digital world, offering practical assistance in shaping professional digital identity and footprint. 

Option units (choose one or two from below, so that the total of option units this year is four):

• Supply Chain Management: As an essential aspect of business today you'll explore and evaluate key elements of supply chain management that require numerous operational activities
• Fundamentals of HRM: This unit will introduce you to the Human Resource Management function and its practice, using frameworks, analysis and case studies for context.
• Globally Responsible Business Practice: Gain the ability to critically evaluate the complex role of business practice in global systems and their understanding of management processes.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

The course includes an optional 30-week (minimum) placement between your second and final year, providing a valuable opportunity to develop your vocational skills and understanding of the workplace.

We are proud that our students have played their part in the success of top firms including JP Morgan, IBM, PricewaterhouseCoopers and Motorola.

Within your final year of study, you will undertake significant pieces of academic work, demonstrating the critical, analytical and research skills developed during your course

Core units:

• Research in Business & Management: The unit provides an overview of research methods available covering both qualitative and quantitative approaches, with a particular emphasis on the development and delivery of ethical and sustainable research.
• Organisational Leadership: The aim of this unit is to critically explore leadership styles, theories and followership concepts in a range of organisational contexts.
• Global Strategic Marketing: By helping you to develop the ability to think critically about real-world marketing scenarios and use market information to make informed decisions and recommendations, you'll be provided with skills in strategically managing the key elements of global marketing.

Core units (choose one):

• Dissertation: You will develop the knowledge and understanding of project and change management through a dissertation focusing on a business or societal problem or opportunity of your choice.  
• Reflective Practitioner Project: This unit aims to develop your knowledge and understanding of workplace and career-related challenges, as well as your critical thinking and writing skills, through a reflective project focusing on your placement year.
• Consultancy Project: Gain knowledge and understanding of project and change management through a 'real-life' project focusing on a marketing-related business problem/opportunity of your choice.
• Hacking for Sustainability Project: This is a team-based consultancy-style project, which gives you the opportunity to work on challenging sustainability problems being faced by large organisations, such as the MoD. This Project involves working in a team, as well as with stakeholders and a client, and includes a mix of 'real-life' individual and group deliverables.
• Applied Business Project: The Applied Business Project is an independently-managed unit, which aims to develop and enhance your self-management, critical thinking, analytical, evaluative and reflective skills, as well as your personal commitment, resilience and resourcefulness. The unit further aims to enhance your ability to make assumptions, manage information gaps and tolerate ambiguity, complexity and uncertainty.

Option units (choose one):

• Digital Marketing: The ever-evolving topic of digital marketing has become the dominant form of marketing in the majority of organisations and this unit will equip you with technical skills and the conceptual understanding of how to engage effectively to see results.
• Fashion Business: This unit is particularly for students with a strong interest in embarking on a career that involved some element of fashion, equipping you with a broad awareness and appreciation of how the fashion industry is evident within all areas of the business.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements.

Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry.

If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

We select candidates for this course by looking at your application; there are usually no interviews or selection activities needed. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You can find some handy hints about filling in your UCAS form on our how to apply web pages.

We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, reference and personal statement, and in some cases, your performance at an interview or a portfolio review. Typically, we make an offer at the bottom of the tariff range.

If you are unable to meet the entry requirements, we may be able to make you an offer through AccessBU if you meet certain criteria e.g. you have been in care or live in an area where fewer people typically progress to Higher Education. If you don't meet our published tariff, we will accept you at least 8 points below if your personal circumstances match our AccessBU criteria. 

Our offer-making will typically be based on your most recent qualifications, including any required subjects where applicable. We'll consider all qualifications when assessing your application, although these may not be part of our offer.

If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will confirm your place.

AccessBU: AccessBU provides you with the opportunity to tell us about your circumstances that are not always evident in your UCAS application. This widening access initiative also considers relevant criteria such as being in care or if you live in an area with a low participation rate in Higher Education - if you are eligible, your offer could be up to 16 UCAS tariff points below the published tariff.

Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.

Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website. 

Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information.

Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.

A placement should be a highly rewarding experience for you and the employing company and we do our best to ensure that everyone involved feels that they have got the most that they can from the experience.

Placements provide a great opportunity to make your first career steps and enhance your employability while you’re completing your studies. You’ll get the opportunity to:

• Put the theory learnt throughout the course into professional practice
• Enhance your study and help you decide on subject options (where appropriate)
• Learn a wide range of skills such as time management, problem-solving and teamwork (all of these are important to succeed in any career)
• Make contacts, as it is not uncommon for our students to be offered permanent positions to return to after graduating
• Gain a real insight into how the industry operates in roles that would be almost impossible to achieve for an outsider.

Many of our students, during their placement, are given responsibilities normally associated with graduate trainees.

The faculty running your course will offer the support of a Placement Co-ordinator.  

Through timetabled sessions and one-to-one appointments, they’ll help support you in your placement search including advice on finding a placement, information and advice on all aspects of job searching and job applications, as well as ensuring your proposed placement meets the requirements of your course.  

Our CareersBU service is also available throughout your time at BU, offering services like CV checking and careers fairs to meet employers.  

Placement Development Advisors will support you once you have started your sandwich placement – so you will be able to maintain contact with the university throughout.  

• BMW
• Babcock
• Boots
• IBM
• Intel
• JP Morgan
• Walt Disney
• L'Oreal
• Xerox
• Microsoft.

Marketing is important for any business and having employees who understand marketing in a business context is a valuable asset for many firms. This degree will give you a thorough understanding of business studies, allowing you to create and manage marketing campaigns while keeping the wider business context in mind.

These are highly sought after skills across a range of roles. Marketing-related positions you could move into after graduating include:

• Account Executive
• Advertising Planner
• Business Development Executive
• Customer Relationship Manager
• Campaign Manager
• Digital Marketing Executive
• Internal Communications Officer
• Sales and Marketing Graduate
• Marketing Executive.

A degree in Business & Management, specialising in Marketing, will give you a variety of career options once you graduate, across a large cross-section of sectors. The mix of skills you’ll develop could see you move into a business, corporate or finance environment, while other graduates go on to work in the world of retail.

Opportunities in marketing and communications offer a further alternative – and as there’s so much choice over the pathway you choose to follow, you can align your studies to your career ambitions.

Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our postgraduate section for further details about our range of Master’s degrees.

Research degrees 

If you are a BU graduate you are eligible for a 20% ‘loyalty’ discount on the published fees for further programmes with us!  

Depending on your qualifications and experiences, you can choose to undertake a MRes or PhD level research degree. Bournemouth University has a strong business research foundation within our Department of People & Organisations through a number of research centres, which explores theory, education and professional practice. 

Visit our postgraduate research courses for further details about research degree options with the Bournemouth University Business School and the funding options available. 

What’s included in your tuition fee?

Your tuition fee covers expenses associated with your course including tuition materials, access to facilities, mandatory field trips and the following:

• Materials for laboratory and mandatory field-based teaching activity.
• Support for finding placements (UK or abroad) and fieldwork, and non-financial support whilst on placement if this is part of your course of study
• A range of student services – advisors, help desks, counsellors, placement support and careers service
• The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
• Access to Brightspace, our virtual learning environment, which offers a responsive and personalised learning experience with powerful learning analytics capabilities, integrated social media and advanced video features.
• IT labs (some open 24/7), wireless network, AV equipment to borrow
• Free software download to your personal device of Microsoft Office 365 ProPlus while you are studying, as well as access to applications provided on AppsAnywhere, subject to licensing and compatibility restrictions
• Peer Assisted Learning (PAL) scheme
• Disability and additional learning support, according to individual circumstances.
• The BU Language Centre to help you develop/improve foreign or English language skills
• 24 hours a day, 365 days a year security team.

​Additional costs

We are committed to offering you value for money and ensuring there are no hidden costs while you are studying with us, therefore we have listed below any additional costs you may incur that are not covered by your tuition fee:

• Laptops, tablets and mobile devices and any software used on personal devices. Access to a personal computer is strongly recommended for your study. If you are experiencing financial difficulty, visit our website for information regarding hardship funds.
• Textbooks, general stationery and other supplies. Our award-winning library is stocked with a large range of textbooks and online resources, free of charge. The Students’ Union shop stocks a wide range of stationery supplies.
• Accommodation and living costs. Our accommodation price guide can be found on our website. 
• Travel costs to and from the University campus. An annual bus pass is included in your rent if you are living in halls of residence/Unilet accommodation or may be purchased separately.
• Travel costs to and from your placement (both in the UK and overseas). Information about funding your placement year can be found on our website.
• You will need to meet the cost of any Enhanced Disclosure and Barring Service (DBS) check if required by your placement setting, including any Post Office verification changes. 
• Clothing or equipment costs required for your placement if this is part of your course of study.
• SportBU membership.

While all aspects of the programme, including required field trips, are included in the fee, additional, optional or extra curricula activities may be available for which a student contribution is required.

If you need to repeat one or more units during your studies (with or without attendance) the pricing will be pro-rata of the full-time fee.

Dr Mehwish Mufti holds a PhD in Organisational Behaviour and Human Resources. She is a #BUProud graduate and holds distinction in MSc. IBM and a successfully completed, fully funded scholarship from BU for her PhD in Organisational Behavior and HR. She has recently joined BU as a lecturer in Business and Management in Department of People and Organisations. She has a passion for innovative teaching methods, such as Lego ® serious play ® and interactive learning technology for introducing and learning new concepts and skills, where students are at the heart of learning process. Her research has looked at interdisciplinary concepts from Psychology, Cognitive Science, and Behavioral Science which can influence individuals’ decision making and feedback-seeking behavior. She has taught in BU’s Business School, as well as Media School, at both undergraduate and postgraduate levels on units such as Marketing, Media and Communication, and has supervised research projects. She has lived and worked in Pakistan and England. She has worked in a business consultancy firm, retail banking, and social development sector including UNDP.

Mark Ridolfo is a Principal Academic in Human Resources & Organisational Behaviour, within the Bournemouth University Business School. A passionate, student-oriented innovator, Mark has been lecturing at Bournemouth University since 1992.

Living and working in France, Germany, Italy and China has helped inform Mark’s main interests of cross-cultural communication and management.

He also delivers courses in professional effectiveness – specialising in presentations, report writing, online communication, and negotiation.

Dr Ediz Akçay is a Lecturer in Digital Marketing at the Faculty of Management. He has an MSc in International Business Management from Bournemouth University and BA in Economics from Bogazici University, Turkey. He recently finished his PhD research about brand alliances and value co-creation at Bournemouth University.

Dr Ediz Akçay has more than 10 years of professional experience working in marketing-related roles in Turkey and the UK, and received several international awards for the projects he contributed.

He is currently teaching the following units: Digital Marketing Fundamentals (UG), Digital Marketing and Communications (UG), Digital Marketing (UG), Principles of Marketing (UG), Research Methods (UG) He welcomes prospective PhD applicants interested in conducting research in the areas related to digital marketing.

Dr Julia Hibbert is a Lecturer in Marketing and Programme Leader for the MSc Marketing Suite. She received her BA from the University of Lincoln and both her MA and PhD from Bournemouth University. She currently teaches across undergraduate and postgraduate programmes within the Faculty of Management. Her fascination with understanding people means that her research interests lie around consumer behaviour and the role of identity in the decision making process. Julia has worked in industry and has led successful marketing campaigns in the childcare sector.

Juliet is a Professor in the Department of Marketing, Strategy and Innovation. Her research interests lie in the areas of consumer behaviour, decision making in relation to consumer choice, and food and drink research. She has researched areas in relation to local and regional produce, sustainable food, and food waste, receiving grants from Defra, The Crown Estate and BA Leverhulme to do so. She is currently involved in projects looking at 1) food related lifestyles, and 2) consumer attitudes towards less familiar foods such as seaweed.

Juliet is Editor-in-Chief of the Journal of International Food & Agribusiness Marketing. She has published a number of journal papers in internationally renowned journals such as the European Journal of Marketing, Journal of Business Research and Journal of Marketing Management. She has examined a number of PhDs and is currently supervising five PhDs across a range of consumer behaviour, food, and digital marketing subject areas at Bournemouth University.

Juliet Memery joined Bournemouth University as Professor in Marketing in 2013. Before coming to Bournemouth she was Associate Professor and Marketing & Entrepreneurship Group Leader at Plymouth University. Prior to academia Juliet worked in design for companies based in both Europe and Africa, and has continued to keep close links with industry through consultancy, research collaboration, and knowledge transfer partnerships.

Maria Musarskaya is a Lecturer in Marketing for the Department of Marketing, Strategy and Innovation in the Faculty of Management – The Business School.

Maria graduated from Bryant University in 2009 with a BSBA in Marketing and in 2010 with a MBA, from Bournemouth University in 2014 with a MSc in Management with Marketing (with distinction). Maria is currently working on her PhD which explores consumer behaviour.

Maria joined Bournemouth University as an academic in 2014 and her work focuses on three streams of research: 1) ethical consumerism conceptualisation and practice; 2) (co)creation and consumption of digital marketing; 3) excellence in pedagogy.

Dr Isaac K. Ngugi is a Senior lecturer in Marketing at the Business School, Bournemouth University. Prior to joining Bournemouth University, Isaac Worked for International and National Research Organizations, and family business. He has a PhD from Bournemouth University in UK. His research interests are in value co-creation in customer-supplier relationships and networks, Consumer Behaviour, Innovation and in Integrated Marketing Communications. This is especially in the context of food and drink industry in both consumer and business markets.

Isaac has published in top marketing journals including: European Journal of Marketing; Nonprofit and Voluntary Sector Quarterly; Journal of Small Business and Enterprise Development; and Journal of Small Business Management.

Helen O’Sullivan is a Chartered Marketer and Senior Fellow of The Higher Education Academy. She has worked within Higher Education for the past 16 years.

Helen is the Deputy Head of Department in the Department of Marketing, Strategy & innovation. Previous to this she was the Head of Education & Professional Practice, Marketing Lecturer and Academic Lead for SE Asia in The Faculty of Management.

Prior to academia, Helen worked in Marketing Management roles within Higher Education and Commercial Radio, in the UK and Australia.

Her research interests are predominantly focused on the interplay between Social Psychology and Societal Marketing in the process of behavioural change and human progress for positive social outcomes. Her publications sit in the domains of Branding for NPOs, International Student Recruitment, the Social Value of Marketing, the Psychology to understand Consumer Behaviour, and Freedom of Expression and issues of Identity.

Helen is the co-chair for the Academy of Marketing's Marketing of Higher Education special interest group, and Guest Editor of the Journal of Marketing for Higher Education.

Helen is passionate about both Education and Marketing and committed to giving people from all backgrounds the access to education they deserve.