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BA (Hons) Marketing Communications

  • UCAS Code:
  • Institution:
  • Delivery:
    Sandwich (Thick) out of college.

As a Marketing Communications student at BU, you will be introduced to the fundamentals of marketing communications practice in your first year of study, followed by the option to choose one of four pathways from year two – Marketing Communications, Marketing Communications with AdvertisingMarketing Communications with Public Relations or Marketing Communications with Digital Media.

The Marketing Communications pathway will help you to become a professional with key knowledge and skills to be able to define new industry practice and benchmarks for excellence in the field. You’ll learn how to develop persuasive communications and campaigns that draw on advertising, digital marketing, PR and so on; using the marketing communications toolkit to best effect for clients or organisations. 

  • Gain a solid understanding of marketing communications concepts and practices, including analysis, planning, implementation and control
  • Develop innovative and effective solutions to communication problems, addressing the needs of a diverse group of internal and external stakeholders
  • Graduate industry ready from working on live briefs for unit assessments and learning from professionals in our masterclass series
  • Gain Chartered Institute of Marketing (CIM) professional qualifications through the Graduate Gateway scheme during your studies, as well as exemptions towards a CIM Diploma in Professional Marketing after graduating
  • Study abroad for a semester at one of our partner universities in Thailand, USA,  Belgium, France or Turkey
  • Put your skills to the test in The Pitch, the CIM’s nationwide competition and help organise the Mike Warne Event in your final year, the only student-organised event in the whole of the CIM’s national event programme, bringing together leaders in the industry
  • Complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume.

All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Key information

Next start date:

September 2021, September 2022


Bournemouth University, Talbot Campus


4 years (including a 30-week placement), full-time

Required subjects:

All subjects considered

Entry requirements:

For September 2021 entryUCAS 104 - 120 tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our full entry requirements.

International entry requirements:

For September 2021 entry: If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 6.0 in writing and 5.5. in all other components, or equivalent. For more information, check out our international entry requirements.

CIM Graduate Gateway

CIM Strategic Partner

Bournemouth University is now a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. The collaborative relationship ensures our students leave with the skills that employers are looking for, providing them with the best opportunity for a successful career.

Our partnership with the CIM gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM qualifications are highly sought after by employers and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. 

CIM Foundation Certificate

Course details

This degree has been developed to give you a critical understanding of marketing communications, consumer behaviour, branding, customer relationships and digital communication. You’ll learn how to place the knowledge you gain into the wider context of the media and contemporary communication issues, allowing you to create comprehensive marketing strategies across a range of channels and market types.

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Contact hours and assessment 

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification. 

Download the programme specification (pdf 915kb)


At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why we offer every new student the opportunity to undertake a work placement as part of their course.

You could even choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placementsAll you need to know about placements

Your application

This course will suit applicants who can demonstrate:

  • an understanding of the marketing communications industry
  • the potential to develop an awareness of the political, social and economic context for marketing communications 
  • intellectual and creative abilities
  • an ability to work independently and as part of a team
  • good written and oral communication skills.

How to apply

Entry requirements


This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.

95% of our students are working or studying 6 months after graduating.

Careers advice, resources, events and job opportunities

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be.

Find out more about budgeting and living expenses

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that staff can change.

Course changes

What our students say

Katy Dawson

The lecturers are really dedicated and want you to succeed. They'll take the time to help - not just on the academic side of things, but to check you're happy.

Hear from our staff

Colin Merrett

Our graduates have gone on to work within large multinational companies such as Sony, Twinings, Unilever and Siemens as well as many smaller independent firms.

All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.