Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing.
This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction – and it deals with the learning and practical application of concepts essential for operating and marketing a retail business. It will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing.
You’ll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You’ll develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.
The opportunity to undertake a 30-week work placement in the sector will help prepare you for retail and marketing-related roles once you graduate and provide you with valuable skills and knowledge to improve your performance as an employee and a manager.
We have been offering courses in this subject since 1989, so we have a long and well-established reputation for teaching and research excellence. Our extensive network of alumni provides us with unrivalled contacts and opportunities in businesses across the retail and marketing sectors.
The course is accredited by the Institute of Direct and Digital Marketing (IDM). There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside your degree.
Next start date:
September 2019, January 2020
Bournemouth University, Talbot Campus
September: 1 year full-time (16 months with optional study exchange). January: 16 months full-time (18 months with optional study exchange), 2 years part-time or with optional 30-week work placement
Institute of Direct and Digital Marketing (IDM)
All subjects considered
For 2019 entry: A Bachelors Honours degree with 2:2 in any subject or equivalent.
International entry requirements:
If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component of writing, speaking, listening and reading. For more information see our full entry requirements.