MSc Sport Management

Advance your knowledge of the processes that have contributed to the emergence of sport as a global phenomenon and learn to critically assess and act on the implications for the future development and management of sport.

  • Delivery:
    Full time according to Funding Council definitions, Part-Time, Full-time with placement

Why study MSc Sport Management at BU? 

  • Expand your knowledge about a range of sport management theories, international marketing tactics and analyse sport operations and leadership styles 
  • Choose to complete a 30-week work placement to enhance employability and improve your performance as a manager 
  • Learn from a team of research-active expert academics who have strong ties with industry 
  • Benefit from the flexibility and study this course part-time or full-time  
  • Engage and network with industry guest speakers, who offer specific sport management knowledge, experience and insights 
  • Graduate with the skills and expertise to succeed within roles such as sport development, international sport event management and sport business. 

Sports scholarships

If you’re a high-performing athlete and on a regional, national or international sports programme, you can apply for one of our sports scholarships  designed to provide you with the funding to take your sporting abilities to the next level.

Key information

Next start date:

January 2023, September 2023, January 2024, September 2024


Bournemouth University, Talbot Campus


September: 1 year full-time (16 months with optional study exchange). January: 16 months full-time (18 months with optional study exchange). September & January: 2 years part-time or with optional 30-week work placement

Relevant subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject or equivalent.

International entry requirements:

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component. For more information check out our full entry requirements.

Course details

If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.

Download the programme specification (pdf 355kb)

Your application

This course will be suited to applicants who:

  • Enjoy working with other people from a diverse range of cultural backgrounds
  • Are strong team players
  • Have a passion for sport management.

Entry requirements


An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, and after you complete your dissertation.

The placement should be a paid job but voluntary work can be just as enjoyable.

Find out more about placements for postgraduate students


This course is ideal for those wanting to pursue a career working for national sporting governing bodies, sports consultancy enterprises, schools and specialist sports colleges, community groups and charitable sporting organisations.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find out more about living expenses for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Course changes

What our students say

James Lee

Your “Professional and Personal Development Framework” will support your academic performance and individual development and help to plan how to move towards that ultimate goal.

Hear from our staff

Professor Dimitrios Buhalis

You’ll learn from people with first-hand knowledge, well respected in industry. We use our experience and insights to give in-depth understanding of the subject.

What our graduates think

Natalie Brett

After graduating from BU I returned to Canada and was chosen to be a Capacity Support Officer with Commonwealth Games Canada, first in the Falkland Islands then in Botswana assisting in the preparation for the London Olympics.

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.