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MSc Marketing Management

This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. This course will provide you with an advanced understanding of business and marketing management techniques and methods.

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  • Delivery:
    Full time according to Funding Council definitions, Sandwich (Thick) out of college.

Why study MSc Marketing Management? 

  • Acquire knowledge of specialist units that explore contemporary issues for today’s marketers, complemented by broader management units, to advance your leadership skills 
  • Gain invaluable industry experience and build your network through a 30-week placement 
  • Learn from research-active, industry-experienced academics who are engaged in areas such as consumer behaviour, branding and digital marketing 
  • Create a significant piece of self-managed research in an area that you are passionate about 
  • Benefit from the opportunity to undertake a Chartered Institute of Marketing (CIM) professional qualification, highly sought-after by employers 
  • Graduate with the skills to pursue a successful career and lead at the cutting-edge of marketing, public relations, human resources, finance and many other industries.  

Course accreditation

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which are reflected in the BU Business School experience.  

Association to Advance Collegiate Schools of Business (AACSB)

The Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide. 

Chartered Institute of Marketing (CIM)

Gain the Chartered Institute of Marketing (CIM) professional qualification through the Graduate Gateway scheme as well as exemptions towards a CIM Diploma in Professional Marketing. 

Key information

Next start date:

September 2021, January 2022, September 2022

Location:

Bournemouth University, Lansdowne Campus

Duration:

September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM)

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject, or equivalent. For more information see our full entry requirements

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component. For more information see our full entry requirements.

Course details

Your application

For Marketing Management we are looking for applicants who:

  • Demonstrate a passion for marketing
  • Can evaluate theory and marketing strategies
  • Communicate effectively in both written reports and among peers
  • Can show an awareness of the importance of marketing within all business activity.

Placements

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, and after the dissertation.

Find out more about placements for postgraduate students

Entry requirements

Careers

This course gives you the opportunity to learn in an environment which brings together staff and students from all over the world, which will provide you with the edge in the industry to be a future leader in your area of expertise.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find out more about living expenses for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Course changes

Hear from our staff

Cliff van Wyk

My career contacts have helped me offer great benefits to students, securing guest lectures and challenging live briefs, as well as associations with top agencies.

What employers think

Jonathan Clark

We’ve always employed BU graduates as they come prepared for the workplace, have a good mix of work experience and are agile and able to adapt to new technologies.

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.