MSc Marketing Management

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Delivery:
Full time according to Funding Council definitions

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Accredited by:

This course is delivered by the AACSB-accredited Business School, an accreditation which places us within the top institutions globally for business degrees. Less than 5% of business schools worldwide have attained this hallmark of excellence which recognises a focus on excellence in all areas, including teaching and student learning.

In a world where your brand sits among millions and where it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity.

Our newly developed framework incorporates specialist units which explore contemporary issues for today’s marketers, and is complemented by broader management units. This will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry.

Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise.

The diverse international culture at the Business School provides a truly global learning experience.

All statistics shown throughout this page are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data, unless otherwise stated.

For September 2019 entry: In order to take advantage of new approaches to learning and teaching, as well as developments in industry to benefit our students we regularly review all of our courses.

This course is currently going through this process and we will update this page in March 2019 to give you full information about what we will be offering once the review process has concluded.

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Key information

Next start date:

September 2019, January 2020

Location:

Bournemouth University, Lansdowne Campus

Duration:

September: 1 year full-time. January: 16 months full-time

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB)

Entry requirements:

For 2019 entry: A Bachelors Honours degree with 2:2 in any subject, or equivalent.

International entry requirements:

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component of writing, speaking, listening and reading. For more information see our full entry requirements.

Course details

Core units

Managing People: The concepts and practice of management and leadership in the changing nature of international work and business. You'll take an evaluative approach to exploring these areas in a range of organisational scenarios. This will help you develop a range of conceptual and practical managerial tools.
Marketing & Strategy: Explore and analyse this premise: in order to be successful, organisations must have a good understanding of their customers’ requirements and achieve organisational objectives by satisfying their customers’ needs and wants. You'll look at marketing against the backdrop of corporate strategy development, and establish links between the two activities.
Leadership Essentials: Leadership theory and practice in a variety of business contexts. You'll recognise and address the challenges of contemporary leadership and improve your skills in strategic leadership, leading in a global context and leading change.
Contemporary Issues in Marketing: The theoretical and practical application of a range of contemporary issues in marketing management. The unit draws on research conducted by staff in our Business School to give you knowledge of important developments in marketing. You'll be encouraged to debate and evaluate these issues throughout the unit.
Business Relationships & Networks: Examine the challenges, tasks and approaches linked with managing inter-organisational relationships and networks in domestic and international settings. You'll explore strategic management and marketing-related aspects of business-to-business relationships with the help of frameworks that use network-based perspectives.
Marketing Communications: Marketing communications is ever-changing. New theories, cultural influences and technological advances all combine to create a dynamic environment. You'll examine key issues and challenges in marketing communications. The unit covers strategic issues of integration and planning as well as the tactical considerations needed to execute marketing communications campaigns that meet consumer needs.
Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you. You'll have the opportunity to undertake optional work experience as part of your Research Project unit, subject to interview and availability. This experience can be used to inform your Project.

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Download the programme specification (pdf 923kb)

Your application

For Marketing Management we are looking for applicants who:

Demonstrate a passion for marketing
Can evaluate theory and marketing strategies
Communicate effectively in both written reports and among peers
Can show an awareness of the importance of marketing within all business activity.

Background and experience

Selection methods

How and when to apply

There is no application deadline for this course. However, if you will need a visa to come to the UK to study, think carefully about the length of time it will take for your visa application to be processed and make sure your visa will be ready in time for the beginning of your course.

Click the green ‘Apply now’ button to submit your application free of charge online through myHub, our application portal. You will create your own myHub account so that you can track the progress of your application. Don’t forget to save your application as you go; you can return to it at as many times as you want before you submit it. For more information visit our How to apply section.

Entry requirements

General entry requirements

The normal requirements for embarking upon a postgraduate taught degree are:

For 2019 entry: A Bachelors Honours degree with 2:2 in any subject, or equivalent

If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the Future Students Enquiry Team for more information.

International entry requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading or equivalent.

View further information about our English language requirements.

Bournemouth University International College offers a number of pre-sessional English and preparatory programmes to prepare international students for postgraduate study at BU. Admission to the degree is guaranteed on successful completion of your course to the required level.

You can also find further details of the international qualifications we accept, and what level of study they apply to, on our postgraduate entry requirements page.

Careers

This course gives you the opportunity to learn in an environment which brings together staff and students from all over the world, which will provide you with the edge in the industry to be a future leader in your area of expertise.

Typical starting job roles

Industries worked in

Typically, our graduates will work in areas such as human resources, marketing, management, finance and business.

The international nature and varied content of the course will open you up to a range of possibilities across a wide variety of sectors. And as you progress through your degree, your learning will help you to determine career goals and the direction in which you want to take your future.

Further study

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find out more about living expenses for postgraduate students

No hidden extras

What’s included in your tuition fee?

Your tuition fee covers expenses associated with your course including tuition materials, access to facilities, mandatory field trips and the following:

One set of study-related consumables such as a memory stick/ DVD
Materials for laboratory and field-based teaching activity
Support for finding placements (UK or abroad) and fieldwork, and non-financial support whilst on placement
A range of student services – advisors, help desks, counsellors, placement support and careers service
The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
IT labs (some open 24/7), wireless network, AV equipment to borrow
Peer Assisted Learning (PAL) scheme
Disability and additional learning support
The BU Language Centre to help you develop/improve foreign or English language skills
24 hours a day, 365 days a year security team.

Costs of living and other expenses you need to consider

Additional costs

We are committed to offering you value for money and ensuring there are no hidden costs while you are studying with us, therefore we have listed below any additional costs you may incur that are not covered by your tuition fee:

Accommodation and living costs. Our accommodation price guide can be found on our website.
Optional fieldwork travel, outdoor wear and footwear (where applicable)
Text books, general stationery and other supplies. Our award-winning library is stocked with a large range of text books and online resources, free of charge. The Students’ Union shops stock a wide range of stationery supplies on both campuses.

Repeat units

Deposits

International (non-EU) students need to pay a non-refundable £2,000 deposit to secure their place on a postgraduate course. You will need to pay your deposit by the date stated in your offer letter. The remainder of your fee will be payable on registration/enrolment. There are two exceptions to the non-refundable rule on the deposit:

You fail to meet the academic or English requirements of your offer
You are refused a visa to enter the UK, provided the reason for the refusal is not a fraudulent application.

Financial help available from BU

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Dr Peter Erdelyi – Framework leader for Master's degrees in Management

Dr Péter Erdélyi is Senior Lecturer in Strategy and Marketing in the Department of Leadership, Strategy and Organisations (LSO). He holds a PhD from the London School of Economics and Political Science, an MBA from IESE Business School, and an MA from the State University of New York. He has over 20 years of higher education teaching experience acquired in the USA, Taiwan, Slovakia, and the UK. He has also worked on various finance, technology, and marketing-related projects at Goldman Sachs, Ford Motor Company, and NIKE, and with a number of micro-enterprises in e-commerce and entrepreneurial education.

View Dr Peter Erdelyi's staff profile

Dr. Kaouther Kooli – Programme leader

Dr. Kaouther Kooli is a Lecturer in Marketing at Faculty of Management. She is a fellow of the Higher Education Academy. Her research interest is in mainly in B2B marketing and consumer behaviour. She has published several papers in ABS journals. As Chair of the Academy of Marketing B2B marketing Special Interest Group since July 2013, she has organised and run an annual colloquium on B2B marketing, where academics, practitioners and students get together to reflect on the issues and challenges currently facing B2B marketing.

View Dr. Kaouther Kooli's staff profile

MSc Marketing Management

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