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MSc Marketing Management

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  • Delivery:
    Full time according to Funding Council definitions

This course is delivered by the AACSB-accredited Business School, an accreditation which places us within the top institutions globally for business degrees. Less than 5% of business schools worldwide have attained this hallmark of excellence which recognises a focus on excellence in all areas, including teaching and student learning.

In a world where your brand sits among millions and where it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity.

Our newly developed framework incorporates specialist units which explore contemporary issues for today’s marketers, and is complemented by broader management units. This will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry.

Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise.

The diverse international culture at the Business School provides a truly global learning experience.

All statistics shown throughout this page are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data, unless otherwise stated.

For September 2019 entry: In order to take advantage of new approaches to learning and teaching, as well as developments in industry to benefit our students we regularly review all of our courses.

This course is currently going through this process and we will update this page in March 2019 to give you full information about what we will be offering once the review process has concluded.

Key information

Next start date:

September 2019, January 2020

Location:

Bournemouth University, Lansdowne Campus

Duration:

September: 1 year full-time. January: 16 months full-time

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB)

Entry requirements:

For 2019 entry: A Bachelors Honours degree with 2:2 in any subject, or equivalent.

International entry requirements:

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component of writing, speaking, listening and reading. For more information see our full entry requirements.

Course details

Your application

For Marketing Management we are looking for applicants who:

  • Demonstrate a passion for marketing
  • Can evaluate theory and marketing strategies
  • Communicate effectively in both written reports and among peers
  • Can show an awareness of the importance of marketing within all business activity.

Entry requirements

Careers

This course gives you the opportunity to learn in an environment which brings together staff and students from all over the world, which will provide you with the edge in the industry to be a future leader in your area of expertise.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find out more about living expenses for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Hear from our staff

Cliff van Wyk

My career contacts have helped me offer great benefits to students, securing guest lectures and challenging live briefs, as well as associations with top agencies.

What employers think

Jonathan Clark

We’ve always employed BU graduates as they come prepared for the workplace, have a good mix of work experience and are agile and able to adapt to new technologies.