Why study MSc Marketing Management?
- Explore contemporary marketing challenges: Build expertise through specialist units focused on current marketing issues, supported by broader management studies to enhance your leadership capabilities.
- Gain hands-on industry experience: Strengthen your professional skills and expand your network with a 30-week industry placement.
- Learn from experts in the field: Study with research-active academics who bring real-world experience in areas such as consumer behaviour, branding, and digital marketing.
- Pursue your research interests: Undertake a major self-directed research project in a topic that aligns with your personal passion and career aspirations.
- Earn a professional edge: Take the opportunity to complete a Chartered Institute of Marketing (CIM) qualification, a respected credential valued by employers.
- Launch a dynamic career: Graduate equipped to lead and succeed in diverse sectors including marketing, public relations, human resources, finance, and beyond.
Course accreditation
The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which are reflected in the Bournemouth Univeristy Business School experience.
Association to Advance Collegiate Schools of Business (AACSB)
The Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide.
Chartered Institute of Marketing (CIM)
Bournemouth University is a Strategic Partner with the Chartered Institute of Marketing (CIM), allowing you to gain a professional qualification as well as exemptions towards a CIM Diploma in Professional Marketing.
Business Graduates Association
Membership with the Business Graduates Association provides you with career development tools, including CV-building services and job search tools, along with webinars and social events for networking and skill enhancement
Discover more about the BU Business School and explore our campus
Key information
Next start date:
September 2025, January 2026, September 2026
Location:
Bournemouth University, Lansdowne Campus (with additional activities on Talbot Campus)
Duration:
September: 1 year full-time or 2 years with optional 30-week work placement. January: 16 months full-time or 2 years with optional 30-week work placement
Accreditations:
The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM)
Entry requirements:
A Bachelors Honours degree with 2:2 in any subject, or equivalent. For more information see our full entry requirements
International entry requirements:
If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component. For more information see our full entry requirements.