This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas.
In a world where your brand sits among millions and it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity.
This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.
Incorporating specialist units which explore contemporary issues for today’s marketers, the course is complemented by broader management units to advance your leadership and management skills.
You will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry. The course will cover omnichannel strategy & supply chain management, marketing communications, brand management as well as sustainability and social marketing.
Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise.
You will also have the option to complete a 30-week work placement.
See Course details for more information, including how this course will be delivered safely in autumn 2020 in response to Covid-19.
All statistics shown throughout this page are taken from Destination of Leavers from Higher Education (DLHE) and BU institutional data, unless otherwise stated.
Next start date:
September 2020, January 2021, September 2021
Bournemouth University, Lansdowne Campus
September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement
The Association to Advance Collegiate Schools of Business (AACSB) and Institute of Data & Marketing
A Bachelors Honours degree with 2:2 in any subject, or equivalent. For more information see our full entry requirements
International entry requirements:
If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component. For more information see our full entry requirements.