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MSc Marketing & User Experience

  • Delivery:
    Full time according to Funding Council definitions, Sandwich (Thick) out of college.

This progression course is delivered by the Business School, which has AACSB accreditation in recognition of our focus on excellence in all areas. It’s something that fewer than 5% of business schools worldwide have achieved, so you can be sure you’re in good hands.

Digital and technical skills are highly sought after by a wide range of professionals. User experience designers are increasingly being asked to demonstrate social science skills and business acumen, as well as technical knowledge.

This course aims to provide you with a deeper knowledge of marketing combined with the technical skills to design and manage the user experience – the combination of which will make you highly employable.

You’ll be introduced to a range of digital marketing concepts and integrated marketing communication campaigns, as well as learning how to design and develop digital products, services and solutions by applying human centred design principles and techniques. You will also explore the psychological theories of decision making and behaviour change and design methods for persuasive technology.

This course will suit those with a background in business, management or marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.

You will also have the option to complete a 30-week work placement with a UX employer to help increase your employability even further.

Key information

Next start date:

September 2019, January 2020, September 2020, January 2021

Location:

Bournemouth University, Talbot & Lansdowne Campus

Duration:

September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB)

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject or equivalent. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component, or equivalent. For more information check out our full entry requirements.

Course details

Placements

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, before the dissertation.

Find out more about placements for postgraduate students

Your application

This course may suit applicants who:

  • Demonstrate a passion for computing science
  • Demonstrate a passion for marketing and business management 
  • Can evaluate theory and business practice
  • Communicate effectively in both written reports and among peers
  • Can show an awareness of the importance of user experience within all business activity. 

Entry requirements

Careers

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.