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MSc Marketing and User Experience

This course will suit those with a background in business, management, marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.

  • Delivery:
    Full time according to Funding Council definitions, Sandwich (Thick) out of college.

Why study MSc Marketing and User Experience? 

  • Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience 
  • Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns 
  • Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques
  • Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology 
  • Choose to complete a 30-week work placement with a UX employer to help increase your employability even further. 

Course accreditation

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience.

Association to Advance Collegiate Schools of Business  (AACSB)

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide. 

Institute of Data & Marketing (IDM)

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing. 

Key information

Next start date:

September 2021, January 2022, September 2022

Location:

Bournemouth University, Talbot & Lansdowne Campus

Duration:

September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB) and Institute of Data & Marketing

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject or equivalent. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component, or equivalent. For more information check out our full entry requirements.

Course details

Placements

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, before the dissertation.

Find out more about placements for postgraduate students

Your application

This course may suit applicants who:

  • Demonstrate a passion for computing science
  • Demonstrate a passion for marketing and business management 
  • Can evaluate theory and business practice
  • Communicate effectively in both written reports and among peers
  • Can show an awareness of the importance of user experience within all business activity. 

Entry requirements

Careers

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course. 

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that staff can change.

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.