Why study MSc Marketing & User Experience? 

  • Combine marketing expertise with UX design skills: Boost your employability by gaining both strategic marketing knowledge and the technical ability to create and manage user experiences.
  • Deepen your understanding of digital marketing: Explore key concepts in digital marketing and integrated communication campaigns to strengthen your strategic thinking.
  • Design user-focused digital solutions: Learn to develop digital products and services using human-centred design methods and practical UX techniques.
  • Understand user behaviour: Examine psychological theories behind decision-making and behaviour change to create effective, persuasive technologies.
  • Enhance your career prospects: Opt for a 30-week placement with a UX-focused organisation to gain valuable industry experience and build your professional network.

Course accreditation

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.

Association to Advance Collegiate Schools of Business  (AACSB)

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide. 

Institute of Data & Marketing (IDM)

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing. 

Business Graduates Association

Membership with the Business Graduates Association provides you with career development tools, including CV-building services and job search tools, along with webinars and social events for networking and skill enhancement

Key information

Next start date:

September 2025, January 2026, September 2026

Location:

Bournemouth University, Lansdowne Campus and Talbot Campus

Duration:

September: 1 year full-time or 2 years with optional 30-week work placement. January: 16 months full-time or 2 years with optional 30-week work placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB) and Institute of Data & Marketing (IDM)

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject or equivalent. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component, or equivalent. For more information check out our full entry requirements.