Why study MSc Marketing & User Experience? 

  • Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience 
  • Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns 
  • Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques
  • Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology 
  • Choose to complete a 30-week work placement with a UX employer to help increase your employability even further. 

Course accreditation

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.

Association to Advance Collegiate Schools of Business  (AACSB)

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide. 

Institute of Data & Marketing (IDM)

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing. 

Business Graduates Association

Membership with the Business Graduates Association provides you with career development tools, including CV-building services and job search tools, along with webinars and social events for networking and skill enhancement

Key information

Next start date:

September 2024, January 2025, September 2025

Location:

Bournemouth University, Lansdowne Campus (with additional activities on Talbot Campus)

Duration:

September: 1 year full-time or 2 years with optional 30-week work placement. January: 16 months full-time or 2 years with optional 30-week work placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB) and Institute of Data & Marketing (IDM)

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject or equivalent. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component, or equivalent. For more information check out our full entry requirements.